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Getting A Website: What You Need To Know

by Charleen Montano April 1, 2022

So, you’re thinking of getting a website for your business.

But you’re stuck on the process of where to start, what should be things to consider, and you’re having trouble getting the best design that fits your business.

Do you really need a website? Is getting a website essential to growing a business?

Well, yes, and yes!

“Your website is one of the biggest assets your business has, it’s like a salesman that never stops and keeps your door open 24/7”

You can think of your website as the front door to your business; it provides your clients with more information about you and gives them a sense of what you offer. So, make a good impression through it by taking the time to learn about what you need to know before getting one.

Ready to dig in? 

Let’s do this.

Is video more your thing? See the video version of the post, right here:

See dozens more videos on our YouTube channel.

Jose Silvera – YouTube

In this guide we will be covering the following:

What is a Website? (Most common types of Websites)

How does the website work?

Why do you need a website?

The 5 Elements to know before getting a website

How do you want your website to serve your business? (Factors to consider when getting a website)

Ready to get the most creative and catchy website?

WHAT IS A WEBSITE?

OK, let’s start by defining it briefly.

So, what is a website exactly?

Generally, a website consists of one or more web pages as well as related content that is published on one or more servers under a common domain name.

Websites usually consist of photos, videos, and text, and contain information about a business or organization.

Examples are wikipedia.orggoogle.com, and amazon.com. All publicly accessible websites collectively constitute the World Wide Web.

But what are the types of Websites by the way?

What kind of websites will you actually need?

There are actually dozens of different types of websites, and choosing one that is right for your business is crucial. And in order to choose the web that is right for your needs as a designer or small business owner, you need to be familiar with all the types of web pages available.

And because we care for you so much, here are the most popular type of websites you should know:

  • Business

            Basically, a business website serves to provide general information about your company or as a platform for e-commerce.

  • eCommerce

            It allows people to buy and sell physical goods, services, and digital products online rather than in a physical location. It also allows a business to accept orders, ship and handle logistics, and provide customer service.

  • Personal Blog

            This site allows people to share their experiences or information with other readers on any topic.

  • Online Portfolio

            Online portfolios (also called digital portfolios) are a digital collection of works, skills, and experiences that you have developed.

  • Online forum

            A website that facilitates the exchange of information between users about a particular topic. The forum allows for questions and answers and may be monitored to ensure that the content is appropriate.

  • Non-profit websites

            While non-profit websites do not intend to sell products or services to their visitors, they still need to convince people to donate to their cause. Charity organizations use their websites to connect with potential patrons.

  • Brochure website

                        It is a short site that contains the main information people need to know about your business. In addition to allowing uninterrupted access to information about you and providing communication with those who visit your website, the brochure website also serves as a communication tool for your customers.

Often, business uses their websites to attract leads or prospects but don’t close sales through them. Instead, the website aims to generate qualified leads and allow them to submit their information to the business, who will then contact them directly.

It should be obvious by now that the purpose of having a website is to express yourself in any way you wish.

But, let me explain it further, but briefly….

HOW DOES THE WEBSITE WORK?

Not a techie? No worries. It is vital that you know how a website works to avoid being taken for a ride in the future.

It’s easy for anyone to understand what a website is: we click on the letters with the blue thing, we Google things, we type in the www-dot-something, then we are looking for a bunch of pictures. Websites work like that right?

To explain it further, as soon as your domain name is typed into a visitor’s browser address bar, their computer makes a request to connect to your web server. DNS looks up the server’s IP address before the request reaches the webserver.

Web servers are internet-connected computers that receive requests to display web pages. An IP address provides your computer with access to a web server.

That’s how websites work.

Don’t worry, you don’t need to understand everything to get a website. Just knowing a simple glimpse of how it works will do. You just gotta have an idea.

Really.

Now, you got an idea of what is a website and how it works. And now you are thinking, why do you need one.

Are you a small business owner? Did you just start your business and your friend told you that you need to get one?

Hmm, I like your friend.

Really.

So, if I was right then keep reading. We will help you out.

WHY DO YOU NEED A WEBSITE?

 The majority of businesses cannot survive without a web presence, so there is no reason not to have one. You can make great use of your company’s website as an effective marketing tool. The benefits outweigh the downsides.

 In fact, “81% of retail shoppers research products online buying.” GE Capital Retail Bank reports that a majority of retail consumers start their search online.

Customers would be unlikely to think of you without a website.

Therefore, if you do not have a website for your business then you are not set up for success.

 Now, you must be thinking “So, does this mean I simply need a website to gain customers and then become successful?”

 The answer is: Yes and no, my friend.

 Businesses often make the mistake of thinking that any website will do. The logic goes: If you build it, they will come. Beware! It is also better to not have a website than have a bad one.

 By getting a website, I recommend you talk to an expert about it. They can help you out with the type of website you are looking for or what may be the type of website that fits your business. Or if you have a friend that can help you out, then talk to them.

 The process of getting a website is not that as simple as “Hello, and thank you.” You need to go through all the factors to consider. Talk to someone you can trust to avoid making a mistake and regret it in the future.

Trust me, it will all be worth it!

 And because we care a lot about you so much,

 Here’s the list of things presented by Jose Silvera – Owner of the GUI Web Pro, CEO of Strive Enterprise, a website expert, digital Marketer recognized by Google, and Bing ads for training campaigns with over 100% conversion rates.

THE 5 ELEMENTS YOU SHOULD HAVE BEFORE YOU BEGIN GETTING A WEBSITE:

Images

Make sure you have images that represent your business. Whether you hire a professional photographer or a friend who takes good photographs, I recommend taking your own picture. It is important to get your original picture.

Imagine visiting a website and seeing familiar Google images, the experience will make a bad impression on you and your business.

Images can be used to draw attention to your site and direct your visitor’s gaze. Using them to present information can be very beneficial. Additionally, images are a great way to draw your visitors in and engage them in your content.

 Now, you must realize that using your own pictures on your site will not only make you unique but will also help you build rapport and trust with your customers.

 Domain Name

A good way to name your website is [Businessname].com. In addition to making your website appear more professional, by having a website address such as this, you can establish a brand.

 Avoid having a website name such as  “We are the best in the market – dot-com.” — No! Please. Do you know how that sounds?

 I hope you know.

 It sounds lame, my friend. So, do me a favor. Don’t do that. Thank you.

 Remember this formula: yourbusinessname.com that will do the trick.

 Text / Content

When getting a website, you should also consider getting the text before you begin. Think about what you really want to highlight such as your experiences.

Content that captures the reader’s attention can be challenging. The average website visitor will spend just a few seconds on the page before deciding what to do. To figure this out, you must also know your audience, which we will discuss later on this page, by doing so, as they are seeing what they want, they are most likely to stay longer and even engaged.

Logo

By creating an original logo for your business, you will be able to create or establish your brand. You should ensure it is creative and attractive enough to catch the attention of potential clients.

 Ensure your logo reflects your business and the services you provide.

 You can hire someone to create one for you by getting freelancers from websites such as fiverr.com and upwork.com and of course, pays them as per their particular rate in dollars to build an awesome logo for you. Or, you can create your own if you are crafty and know how to use Photoshop.

 Now, if you have these 5 elements, you are good to go.

 Do not even begin until you have it!

 OK, So, you have those 5 things done? Now what?

 WELL, THE NEXT THING TO CONSIDER IS: HOW YOU WANT YOUR WEBSITE TO SERVE YOUR BUSINESS…

 Think about…..

What is the Purpose of your website? Or what SHOULD be the purpose of your website?

                   This could be something like, “I want to have some online presence because my business is already established and I’m doing fine.” Or you just want people to glance at your design and the stuff you do, or you want to have a place you want to show your portfolio, and whatever…

Just think of the things like, what do you want a website to do for you, what do you want the website to accomplish, or why do you want a website?

Let me help you…

Understand Your Customer.

A businessman should, of course, understand their customer by doing some research and knowing who they are and what they want such as general preferences that could easily catch their interest. 

“In the business world, it doesn’t matter what you like, but what the customer likes!”

So, here is what he got to say for getting to understand your customer: Get a sheet of paper and make your customer’s profile.

 Take note: If you are a business owner, you are helping your customer’s problem. You are solving them. So, figure out what their problem is and make a solution for them.

In general: By knowing your customer’s backgrounds, you will have an idea of what they want and how to help them out. Build a rapport!

Keep in mind: Only the relevant things, you can ask them. Don’t be a stalker, it’s illegal:)

 Create an Appropriate Design.

Now, we get to the part of the design. You might want to consider how your website should look, but you have no idea what that should be like. Make sure to not make your website look like that of your competitors, or you will fall behind them. 

Making a good impression on potential customers is easier with a well-designed website. You can also nurture leads more effectively and increase conversion rates. More importantly, it provides an enjoyable user experience for your website visitors, allowing them to navigate and access it easily.

So, by getting a website you should also make a big consideration on what is your customer’s general ideal design. And going back to the last topic, you can achieve this by getting to know their preferences and how you can make it an enjoyable experience for them for visiting your website.

Remember to always think about how to keep your customers interested in your business, and don’t even consider what your competitors do to their sites.

“If you just copy the competition, they will always be ahead of you.”

Be unique and original!

Dominate the market!

Be the map, let them follow you!

READY TO CREATE THE MOST AMAZING AND CATCHY WEBSITE?

 If you’ve made it this far, then looks like you can start looking for a good designer/developer.

 Great business owners aren’t born, they are made.

 Go and take the lead!

 Hey, before we say goodbye. Would like to meet the most amazing web developers that can help you with your problem in getting the right website for you?

 I know,

 I should’ve said it before, but here you go….

Contact us!

(833) 886-2681

Strive Enterprise Official Website

Strive Enterprise has been selected among the Top Web Design Companies in Las Vegas by Designrush

We are the Best Web developers & Online Marketers in Las Vegas, Nevada!

Check out our Portfolio

We Also Offer Digital Marketing For Small & Big Businesses, SEO, E-Commerce, WordPress, PPC Campaign Development & Management for Google, Bing & Yahoo!, Facebook Ads, and more!

Adios!  See you!

Strive Enterprise has been selected among the Top Web Design Companies in Las Vegas by Design rush

Blog

3 Ways Web Designer/Developers Charge You

by Charleen Montano April 8, 2022

As a general rule, you should expect a web designer to charge based on their proficiency. On top of that, you’ll have to pay for the monthly maintenance. However, this depends on the nature of the website. And have in mind that custom websites will cost more.

But before we dig into this, if you are a small business owner I want to remind you that you don’t need to have a fancy website to start. A decent website will do for a fresh start and then you can upgrade later.

However, if you are willing to take the chance and if you are ready to take the risk then do it.

“If you’re going to achieve your dream, go higher.”

I love this quote, it inspires me to look forward to something in life without even knowing what that is….

ANYWAYS!

Here we go.

Is video more your thing? See the video version of the same topic, right here:

See dozens more videos on our YouTube channel.

Jose Silvera – YouTube

What Affects Website Design Prices?

When it comes to creating and maintaining websites, web design encompasses many different skills and techniques. As a result of these overlapping roles, web design encompasses a wide range of skill sets from graphic design to authoring to Search Engine Optimization.

Setting up a price is a pain for web designers. I mean, as much as their effort and talent go, it is fair enough to price themselves however, considering the high level of competition in the market, as well as to pay rent and eat, setting a decent profit while aiming to get a client is also part of the equation.

Nevertheless, if you are a client, you may want to take a look and see what you are paying for.

Size. The page size is equal to the sum of the page sizes of each of these files. For instance, a 420 KB web page will consist of a 110 KB HTML document, a 223 KB image, and an 87 KB sheet file, all of which take up space.

When it comes to your website’s search engine rankings, page size does play a role. Both your websites’ ranking and its performance will be impacted.

To put it simply, your website would cost more since the web designer needs to do more to your website to accomplish this.

Design. The type of business and the necessity of the entrepreneurs influence the choice of website design. Each of these websites will be built on a different platform. Web design is the process of designing websites that appear on the internet. In website development, user experience is usually a consideration rather than software development.

Customization. Allows you to choose what you want your users to see or how you want the information on your website to be displayed. In general, the harder it is to apply, the higher the cost.

SEO. Search Engine Optimization is a term used to describe the process of improving your website so that it appears higher in search engine results when people search for products or services that are relevant to your business.

A website must build its SEO because it raises your website’s visibility, resulting in increased traffic and, ultimately, more sales.

Content. Text, images, and audio are all examples of web content that can be found online and used by users as part of their experience on a website. In addition to text and images, multimedia content, such as online videos and audio files, can be included on web pages.

Mobile website. To access a traditional website, one must have a computer, which includes a mouse and a large monitor. Smartphones and tablets with smaller screens and touchscreens are used to access mobile websites.

You will increase the number of users by giving them the option to search your website both on computers and mobile devices. This will also make your website more accessible at any time.

Email Newsletter. In simplest terms, an email newsletter is a message sent to a list of people who have signed up to receive it. Included in this list should be the customer’s agreement to receive marketing communications from your brand via digital mediums. Both current and potential customers are included here.

Training. Launching your website will require your employees to learn how to use it, so training will increase the cost of website design.

Apart from what was mentioned above, prices also vary by adding Social Media, Usability, Content Management System, and Additional Revisions to your website.

The 3 Ways Web Developer Charge You.

Ok, so now let’s go into the ways your developer charges you.

 The profession of a web designer/developer is one that requires a hands-on approach – there is a lot to study to become an expert.

 Study and coding are the only things that the finest web designers and developers do.

 Yay nerds!

 So, how would they really charge you by executing your desired website for your business?

 Before you begin your project, always remember that you can pay for their services in several ways, so make sure to include this in your contract before stepping any steps forward. Check this out: Want to Get a Website for Your Business? Here’s How. In this blog, we tackle the contract and planning in getting a website. 

 And to answer the question, here you go,

1). FIRST HALF BEFORE START AND SECOND HALF BEFORE THE LAUNCHING.

Generally, you will be required to pay half of your agreed price before anything is completed. This is usually done upon signing the contract.

And then you proceed with going through the process of making the website then boom! Your website’s done and then you pay the rest of the amount. 

Case closed.

Nah! Make sure to do all the testing and then you’re good to go.

This type of payment method is commonly used, and it covers both parties. The first payment is the first step to ensure your developer that he will be compensated, and that will serve as a kick-start for them. The rest of the payment is for you to ensure that they will complete the project according to your specifications. And worst of all, they won’t disappear during that time.

But, hey! Again, should you be reading the previous article to avoid that?

And because I care about you so much, here you go: Want to Get a Website for Your Business? Here’s How.

2). START-UP FEE OR SET-UP FEE

 As mentioned above, the most common method used is First Half Before Start and Second Half Before the Launching, however, in my opinion, by using a Start-Up fee you can get the most out of it.

I mean, typically in this method, you will be paying less than the original price for the service, and then you’ll be paying a monthly fee which usually includes maintenance. Maintenance covers updates, little SEO, little content changes, and so on depending on the agreement. Some companies though, provides promo images, content creation, etc.

Maintenance! In this way, you will be able to make sure that your website will be okay for the rest of your life for as long as you want it to.

Right? I mean, just my opinion.

In addition, the start-up fee for a website usually costs $300 or so then monthly fees will also depend on your developer or your agreement.

Right? What do you think?

Always remember that the start-up fee method will be a good choice only if you’re going to use it and take advantage of it. Make sure to utilize the service and make your monthly payment worthwhile.

Come on, it’s a pretty cool deal!

2). PAY IN THREE PARTS (BEFORE YOU START, AT THE MIDDLE OF THE PROJECT, THEN BEFORE LAUNCHING)

Payment in this manner is not very common because this often leads to conflicts between the client and web developer.

 Typically, in this method, you will be paying around 30% of the total payment of the service before anything else or before implementing the project. Then, another payment for the other 30% should be done midway, and lastly, 40% shall be done before the website launching.

 Now, usually, conflicts begin in the last part in which most of the clients stop paying after the second payment. The common reason is, busy and will pay after the launch which leads to never. This is sometimes an issue and it happens pretty much often so better yet pay before launch.

 As a matter of fact, some companies take down sites because of the same reason.

 Well, fair enough.

 After all, it’s all in the contract.

 In this case, web design companies or freelancers especially, don’t prefer having this payment method for smooth operations and relationship success.

 Also on the client’s side, testing is very important before the remaining payment is made. Prior to paying the exact amount, make sure everything meets your expectations and requirements.

Monthly Maintenance and Why Do You Need It?

Checking your website for errors and problems on regular basis and keeping it up to date and relevant is known as website maintenance. If you want to keep your website in good health, keep traffic flowing in, and improve your search engine rankings, you need to do this on an ongoing basis.

Regardless of how big or small your company is, you’ll need website maintenance.

So, what is it exactly?

What are the main advantages of maintaining a website?

Continue reading to learn more about this subject.

For the sake of this article, let’s put it this way: think of your website as your physical store that needs to be maintained in terms of paints, updated style, and should be clean all the time to ensure that you are following the trend and that your store is always presentable to your market.

In order to keep this store attractive and appealing to all ages, you must maintain it well.

The same is true for your website’s design. You’ve paid for it, and you’ve spent a lot of time and effort getting the word out about your company. When it comes to creating a website, however, it’s not a one-time endeavor that you can leave to run on its own. For the time being, that’s not how things work in the digital world.

WHAT IS WEBSITE MAINTENANCE?

How often do you inspect your physical store for leaks and other damages? Well same goes with your website. Checking your website’s performance is known as website maintenance. Keep up security updates, promote traffic growth, and make sure Google is pleased. Website maintenance services are, in fact, a vital part of attracting and retaining customers.

Now, in order to maintain your website, you need to perform regular checks.

Nope! We’re not talking about once-a-year or twice-a-year checks.

But, we are talking about “regular check-ups.” Yes, you hear me. Regular! like monthly monitoring, my friend.

This is to keep your business running smoothly equals your customers happy and enjoy their experience whenever they’re on it.

WHY IS IT IMPORTANT TO MAINTAIN A WEBSITE?

Don’t know how many times I said this in my blogs but, your website creates the first impression of your business. This serves as the front desk if you’re a hotel. Or a 24/7 store that waits for your customer anytime they want to visit you. Or a bridge to your potential customers.

 Now, let’s dig in deeper…

In Customer’s Perception.

Imagine you are a customer that tumbles upon a website or you really search for the website because you heard about it and that you are looking for something and thought the business could help you on it somehow. Then, while scrolling through it, it keeps on crashing, links not working, slow load times, and spam messages pop up to your face every 5 seconds. You will probably, no, surely you’ll get annoyed. Unless you’re having the best day of your life?

Now, imagine that you land on a well-maintained website with professional design and trends. You find relevant content on the blog and smoothly move through the website. How do you feel now? Better, huh?

For over years, Garner for Marketing Leaders clients has seen an increase in the percentage of companies who believe they will compete based on customer service experience by 2016, from 36% to 90%.

Steve Cannon, CEO of Mercedes Benz USA, may have said it best. According to him, “customer experience is the new marketing” in Loyalty360. This is exactly what every business owner needs to hear.

With that being said, you’ll not only delight your clients, but you’ll also generate more revenue. Having a positive online impression will encourage customers to buy from you.

And the best-case scenario, they will likely spread the word about your website and recommend your business to others. 

And this is another way of marketing, for free!


In Business/Website Owner’s Perception.

Customers are searching for a company they can rely on. Poorly maintained websites, on the other hand, are a  turnoff for potential customers. They’ll think you are out of touch, outdated, and unreliable. As a result, they will likely avoid doing business with you.

Another thing is the long-term neglect of your website’s health can lead to a buildup of problems.  When a site is not properly maintained, it can cause downtime or even lead to a loss of revenue. It will cost you tens of thousands of dollars to fix multiple problems, so might as well, maintain it the way I said it above.

There are many benefits to investing in web maintenance services and keeping your website up-to-date and error-free at all times.

You’ll reap the benefits for your business and your wallet.

Choosing a Payment Method.

Anyways are possible depending on your agreement with your developer. This may include cash, a gift card, credit cards, prepaid cards, debit cards, or mobile payments.

But what I want to tell you is, what is the safer way to do your payment in which most web developer as well, prefers this method.

Disclaimer alert! This article is not sponsored by PayPal. But hey PayPal, maybe we can talk about this?

ANYWAYS!

1). PayPal– is a known and widely used method of online payment. More than 254 million people used Paypal as their way of purchasing as well as paying bills, etc. Customers who use PayPal to make a purchase convert at a rate of 82% higher than those who use other payment means.

Another reason PayPal is a popular way to pay for a service is that it is secure for both parties. PayPal makes it hard to disappear with the money or mess someone because you can always call PayPal right away in case something bad happens and they will assist you. PayPal’s customer service response is amazing.

 Additionally, creating an account with PayPal is very easy. Just present a valid ID to be verified to get the most out of the service.

 2). Amazon Pay– this is a payment method you already have associated with your Amazon account. By using Amazon Pay, you can be assured that the fraud protection technology used by Amazon.com is keeping you safe. In this online payment service, you can give your fraud models more time to analyze transactions by processing authorizations asynchronously.

3). Google Pay– To facilitate online payments, you can also use Google Pay for your web designer via your smartphones. You can use Google Pay to store e-money and credit card information. 

4). Apple Pay– If you are an iPhone user, you don’t need to do anything more than open the Wallet app on your iPhone and enter your credit or debit card information and you’re good to go.

5). Masterpass– As with American Express and Visa, Mastercard offers a contactless payment option called Masterpass. Anyone with a Mastercard can now check out your website with ease. Tokenization, issuer authentication, and fraud monitoring are just some of the advanced security features you’d expect from a credit card company.



So, now that you got the whole idea in the big picture of getting your website for your business. The steps and processes you learn through this and the other blogs and videos will help you find your website in a better way and result. I bet you’ll have some fun in the process.


Looking for a starting point? 

Contact Us!

(833) 886-2681

Strive Enterprise Official Website

And meet The Best Web Developers & Online Marketers in Las Vegas, Nevada!

Check Out Our Portfolio

We Also Offer Digital Marketing for Small & Big Businesses, SEO, E-Commerce, WordPress, PPC Campaign Development & Management for Google, Bing & Yahoo!, Facebook Ads, and more!

Adios! See you!!

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