by Charleen Montano April 29, 2022
We understand that credibility is one of the most important factors for business and not just any small business but all industries. Businesses with credibility attract clients, show professionalism, and offer services that can be trusted.
We also understand that there are many ways to gain credibility, but not all of them are guaranteed to work. Some methods may work for some businesses, while others may not. In this article, we will discuss the best ways to establish credibility for your business.
When you start a business, it’s very easy to get lost in the world of the unknown. Not knowing how things should be done or where to start can really put you in a tough spot and make things harder than they need to be.
But this is where we come in!
We’ve got experience in this area, and we want to help you figure out what you need to do in order to establish credibility for your business.
Is video more your style? Here is a live video on the topic.
More on that at:
Jose Silvera YouTube Channel
Trust. Credibility. Realness… whatever you would like to call it, it’s an important part of online business and the internet marketing niche in particular.
Unfortunately, there are a lot of fake companies out there posing as real businesses who use their websites to sell shoddy products and rob people of their money, I know you are aware of that; it’s pretty common. This is the biggest reason why the credibility crisis that businesses face today has become a more massive impact on the industry than it was ten years ago.
And this problem is the biggest obstacle that your business has to face in order to grow and succeed.
- What is Credibility in Business World?
- Why Is Having Credibility Important in Business?
- 6 Ways to Enhance Credibility in Your Business.
- SHOW UP CONSISTENTLY ON SOCIAL MEDIA
- CUSTOMER VIDEO REVIEWS
- FOLLOW UP A LOT
- GET A VIRTUAL OFFICE
- GET A GREAT WEBSITE
- PRESS RELEASES
- Common Mistakes That Lost Your Credibility.
What is Credibility in Business World?
Well, credibility simply has the ability to be trusted and believed in. In the business industry, to be credible, you must be convincing, trustworthy, and plausible.
Credibility is the ability to inspire trust and confidence. Its faith in a person or thing allows us to accept what someone says as authentic. It’s a vital component for a business to have.
It is a powerful tool used to make customers feel comfortable doing business with you. The idea of credibility is not new and has been around since the beginning of time, though some may argue that it has been defined in different ways over that time. Some might say it is dependent on past experience, others might say character and integrity, while others still say it can be impacted by perception alone.
Regardless of which definition you subscribe to, what matters most for us today is how we view credibility in today’s world as online entrepreneurs.
Why Is Having Credibility Important in Business?
Any company or business can claim its customers’ loyalty, respect, and trust. But only a few businesses today have established their long-lasting, positive reputation and recognition in the global customer base.
These businesses earn their customers’ confidence because they uphold the highest standards in terms of operational processes, accounting practices, public relations policies, financial stability and transparency, and consumer protection.
If we look back in the history of business, we will see that a significant number of unsuccessful entrepreneurs lacked credibility.
Business credibility is the backbone of a business’s existence. No business can ever thrive without credibility.
Credibility might also be referred to as reputation, trustworthiness, and popularity. These words illustrate the significance of a business to its survival and how it becomes successful in the market. Credibility has a lot to do with the customers, and it is important because the customers don’t go for what they don’t trust or perceive as high quality.
6 Ways to Enhance Credibility in Your Business.
How do you enhance your credibility in business? Is it hard to make yourself more credible?
Well, the thing is, credibility is something that has been earned. This means you already have it if you know how to earn it. It’s not as hard as it seems. In fact, you can achieve it much faster than you think.
SHOW UP CONSISTENTLY ON SOCIAL MEDIA
As a business owner, it’s important to show up consistently on social media in order to build your credibility. In fact, it might be the most important element of your marketing strategy in today’s competitive digital world. Even though you might have a great product or service that can help people, they’re not going to do business with you if they don’t trust you yet.
Social media is one of the best ways to establish and grow your reputation as an expert and a leader in your field. The more often you post and share relevant and valuable content, the more people will begin to see you as an authority figure.
The keyword here is “consistently.”
Posting every day is better than posting once a week. Posting several times a week is even better!
However, if you are just starting out and that sounds like too much for you, start with one post per day. Or, if posting every day isn’t realistic for you because of your busy schedule, commit to at least one post per week. The important thing here is that your audience knows what to expect from you, so they can count on seeing something new from you on a regular basis.
CUSTOMER VIDEO REVIEWS
Video customer reviews are a great way to help your business look more professional and trustworthy to the customers who are viewing and shopping on your site. A good video customer review can make you seem more credible, professional, and reliable, which is definitely something that will help your business grow and succeed.
To begin creating video customer reviews, first, you’ll need to think about what needs to be included in the video. You’ll want to consider what questions your target audience would like answered by watching a video customer review of your product or service. It would help if you also thought about how you would get the information you’ll include in the video. One of the easiest ways to get this information is through email interviews with satisfied customers.
You can send an email questionnaire out to customers who have already purchased your product or service to ask about their experience with it.
Once you’ve received the information from these emails, you can begin putting together a script for the video customer review.
FOLLOW UP A LOT
Following up can be the difference between closing a sale and losing it, between winning a new client and having to start all over again, between getting a promotion and staying in the same position. Follow up is the key to making your business relationships work for you.
The follow-up process has been demonstrated to be so effective that some businesses have even seen their sales increase by over 500%! And it’s not just about getting more money—it’s about building credibility and trust. If you can show your audience that you’re willing to go out of your way to make sure they’re satisfied, they’ll be much more likely to spread the word about you and bring in more business.
Not following up is the fastest way to lose credibility in your business. The act of following up is a complete game-changer because not everyone does it.
Think about it: they probably get calls and emails all day long, so how can you stand out from the crowd? By attempting to connect with people who aren’t interested or don’t respond to your email? It’s a total waste of time.
Instead, here are some rules for effective follow-up:
Rule 1: Don’t be afraid to ask, only if you’ve built rapport first.
Rule 2: Ask them what they think…but not too often!
Rule 3: Stop chasing people who are clear that they’re not interested–it’s time to let go and move on.
Rule 4: Never send the same message twice; instead, keep changing what you say until you get a response.
With these four rules, you’ll never have to worry about making another follow-up call again!
GET A VIRTUAL OFFICE
If you’d like your business to be seen as credible and trustworthy, a virtual office can help. When you meet with potential investors, customers, or partners, they often want to see a physical location of the company. Even if your business is predominantly online-based, having a virtual office space gives you that physical presence.
A virtual office gives you a business address in a prime location. This helps build credibility for your company, no matter how big or small it is. When a client sees an address at a prestigious business center, it can give them more confidence in your company’s professionalism. The address will also appeal to clients who may be looking for companies that are located near their own offices.
A virtual office also gives you the opportunity to meet with clients in professional conference rooms or suites instead of coffee shops and restaurants. Using these facilities allows you to give off an air of professionalism by offering your clients privacy and comfort when discussing important matters with you. In addition to these amenities, many virtual office providers offer additional services such as mail forwarding, live answering, and phone messaging services which will enable you to communicate with your clients in a professional manner and help make sure nothing falls through the cracks by having all of your company’s functions taken care of in one place.
To sum up all the ideas, here are the four benefits of getting a virtual office:
1. They make your company look more professional
2. They help clients find you more easily
3. They let potential clients know that you’re serious about your business
4. They’re surprisingly affordable (and often include extra perks)
GET A GREAT WEBSITE
If you don’t have a website, it’s like you are saying, “Hey! I am not a real business! I can’t be trusted! Buy from somebody else!”
I have seen amazing businesses get turned down for contracts because they were the best option but did not have a website. Having a website is a very important element in building credibility in business.
As I mentioned billion times in my previous blogs, the website is once again a crucial part of your business. When it comes to building credibility, a website is absolutely essential.
If you don’t have one, the first thing your potential customers will do is search for you on Google. When there is no result for them to click on, your credibility drops significantly in their eyes. It’s as if you aren’t even in business because you’re invisible online.
That’s why it’s so important to have a website—it puts your business on the map. And as mentioned a gazillion times on my blogs, having just any website isn’t enough.
Let me tell you again; your site has to be designed with care and thoughtfulness so that people can navigate it easily and find the information they need quickly. They should be able to tell what your company does or sells instantly and intuitively—not after clicking through links or pages of text.
If your site doesn’t meet these simple criteria, it could hurt your business more than not having a website at all. Customers who can’t figure out how to get the information they need are going to move on to someone else who makes it easy for them—and that means losing money and losing potential customers both now and in the future.
If you want to inform the public, create an official statement, or make an announcement that will be released to the media, you’ll need to use a press release. Press releases are also regarded as primary sources, meaning they are the original sources of information.
Why is it that so many people find the idea of sending out a press release distasteful? You may be one of them; you might think it’s contrived, or that it feels self-promotional. But here’s the thing: what you’re doing is, in fact, newsworthy—and if there’s no one to tell your story, then who will? That’s why sending a press release is essential for building credibility for your business.
Writing a press release and sending it to a suitable media person is a great way to get free publicity. It’s important to keep it short, professional, and newsworthy. The best way to attract the interest of your target audience is by making sure you have interesting content, quality writing, and focus on what the reader wants.
A few things to keep in mind when writing a press release:
1) Start with an attention-grabbing headline that reads like a news story.
2) Write the body of your press release in the third person and include background information about you and your company.
3) Write 300-500 words for the main body text and use bullet points or numbered lists for additional information such as contact details or key facts about you/your company.
4) Include links to relevant websites so people can learn more about you/your company after reading the press release.
For one thing, a press release serves as a written record of important milestones in your company’s history. It helps give context to future developments and offers outsiders a chance to see where your business has been and where it might be headed. A good press release can also attract new business from existing clients and potential customers; it lets everyone know that you’re serious about what you do and that you’re committed to keeping them informed about your work.
Common Mistakes That Lost Your Credibility.
When you’re trying to establish yourself as a legitimate business person, it can be easy to make small mistakes that end up costing you credibility. These don’t have to be fatal flaws- if you’re careful, they can be easily corrected to avoid damage.
Here are some of the most common pitfalls that cause credibility issues and what you can do to avoid them.
NOT DELIVERING ON YOUR PROMISES
You may be tempted to promise the world in order to make an impression or get a client, but if you aren’t prepared to deliver on your promises, you’ll find yourself with a lot of disappointed customers and a bad reputation.
So, before making any guarantees or commitments, think about whether or not it’s something you can really do for your clientele.
Remember: It’s better to under-promise and over-deliver than it is to make grandiose statements that you can’t keep!
BEING UNPROFESSIONAL OR UNORGANIZED
When your customers see how professional and organized you are, they’ll feel more confident doing business with you. If they see sloppy work or inefficiency, they’ll start wondering what else isn’t being done properly and may question whether they should stay with your company at all. Make sure you’re always projecting an image of professionalism.
DON’T TELL PEOPLE YOU’RE PERFECT- IT’S A LIE.
If you make mistakes, admit it- and then tell people how you’ll make it right. Owning up to your screw-ups makes you more human and shows that you really care about each customer’s individuality.
DON’T USE HYPERBOLE.
Don’t overdo the praise- when you do, it sounds false and like you’re trying too hard to get customers to buy from you. “The Best Thing Ever” or “The Best in the World” might be true for some people, but it’ll sound hollow when everyone uses those phrases to describe their own business.
Instead, focus on what makes your product better (for example: “Our product has an extra layer of protection against viruses”).
Mistakes happen. It’s just a part of life. But it’s what we learn from these mistakes that changes our lives, determines our fate, and helps us to succeed. The same basic rule rings true no matter where you are in life, either personally or professionally.
If you repeat the same mistakes again and again without learning from them, your chances of losing credibility- in business or in life- shoot up dramatically.
If you’ve lost your client’s faith in you and your services, then expect to see less work from them as well. While this might seem straightforward enough, maintaining that credibility is actually much easier said than done. But if you can avoid the mistakes we mentioned above and those similar to them, you should be fine.
Ultimately, it’s important to remember that credibility isn’t something that’s earned overnight. It’s built over time through consistent action and trust that your audience has for you. So make sure that if you want people to take you seriously– to trust you, to value your opinion– you need to approach every area of your business with the same mindset.
We are rooting for your success!
Adios! See you!