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9 Best Social Media Platforms for Businesses (+Pros and Cons)

by Charleen Montano May 18, 2022

Believe it or not, social media is more than just social. It’s a powerful marketing tool that can attract new customers and build your brand. The list of social media platforms available continues to grow by the day, which means there are plenty of places you can share your story and reach loyal fans and potential customers.

According to an ODM Group study, a digital marketing agency, 74% of consumers use social media to help them make shopping decisions. This has been supported as well by other research, which according to a HubSpot report, 71% of buyers are more likely to buy based on social network recommendations.

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We all know using social media is important to marketing your business. However, deciding which platforms are best for your business can be very daunting. In this article, I would like to share my knowledge about the 10 best social media platforms for marketing and promoting your business.

Sending out messages to your followers isn’t enough. Social media is quickly becoming one of the best ways that you can garner attention for your brand or business. Some of the world’s most powerful companies have taken advantage of social media platforms like Facebook and Twitter. Companies like Nike, Coca-Cola, and Starbucks use social media to push their message, advertise their products, and engage with their customers.

Here are some social media platforms that might be perfect for your business:


If you’re a business owner, there’s a good chance that you’ve heard about the power of Facebook as a marketing platform. It’s true that Facebook has been around for a long time but still remains one of the best social media platforms for business because of its high level of engagement. In fact, according to Social Media Marketing Examiner report as of May 2022, Facebook is the most commonly used platform, with a rate of 90% among social media platforms. They also stated that Facebook is declining year-over-year but still maintains dominance.


Facebook is the largest social network in the world, with over 2 billion monthly active users.

It has an unparalleled reach and is the most effective way to reach a global audience.

Facebook ads are highly targeted and efficient, showing your ad only to people who are likely to be interested in it. You can use demographic targeting and behavioral targeting to find specific groups of people based on their age, gender, and interests.

Facebook is also one of the most affordable advertising platforms available today. You can set up a campaign for as little as $5 per day, with no minimum spend required. Although Facebook sets a daily limitation of $50 for security reasons, this is simply to confirm that the payment method associated with an account is valid and that nothing suspicious is taking place.

Along with being cost-effective, Facebook ads are also extremely easy to use. You can post photos and videos on your page, respond to comments, and create events in just a few clicks.

Many studies have shown that engagement rates on Facebook are higher than on other platforms such as Twitter and LinkedIn.


You can’t control who sees your ads. You don’t know what kind of people will see your ad. The only way to change demographic is by changing where you target those users (e.g., women 30-45 years old in California). This means that you’re paying more money for less reach than other platforms like Google AdWords.

It’s difficult to track conversation and ROI (Return On Investment). It’s hard to track how many leads or sales come from Facebook advertising campaigns because there isn’t an easy way to tie them back to specific ads or campaigns. You can use third-party software like HubSpotConvertro, or AdEspresso, but this doesn’t always work well with all types of businesses due to the nature of their products and services (or lack thereof).


YouTube is one of the best social media platforms for your business, and it can be a powerful tool to grow your brand, increase traffic to your website, and increase sales. According to Google, video ads have an average view rate of over 50%, which is much higher than other ad types.

Additionally, CNBC says that Google’s YouTube is the world’s second-largest search engine, with over 500 hours of video posted every minute and over 1 billion hours of video watched every day. That’s a lot of eyeballs!

Thus, it’s a great way to boost brand awareness and increase customer engagement, but it can also be a major time suck if you’re not careful.


There are many pros to using YouTube as a social media platform for your business. But let’s highlight the most accurate ones that could totally help you with your marketing.

One of the key benefits is that YouTube offers multiple ways to monetize your content, aside from being free to use. You can use YouTube ads, display ads, and sponsored content to generate revenue from your videos.

Another benefit of using YouTube is creating your own channel and then inviting people to subscribe to it. This allows you to build a community around your brand and engage with potential customers on a regular basis. You can post videos about your products and services, share information about upcoming events or promotions, answer questions from customers, or just have fun interacting with other users in the comments section.

You can also use YouTube as a way to showcase your products or services in action by creating product videos. These videos often include how-to instructions so viewers can learn how they work while watching them in action.

If you sell clothing items, for example, you could make a video showing how to wash, in the right way, a particular type of fabric. Or, if you sell kitchen appliances, you could make a video showing how easy it is for someone to use them without reading complicated instructions first.


It’s a time-consuming process. Creating video content takes time, especially if you’re doing it yourself. And if you want to post on a regular basis, it can be difficult to find the time to do it consistently.

The algorithm doesn’t favor videos from brands or businesses. The YouTube algorithm favors videos that get a lot of views quickly– which means there’s a lot more competition for those types of videos than there used to be when people would share them organically with friends on Facebook and Twitter.


LinkedIn is a social media platform that provides users with a professional network and a way to connect with other professionals. It is primarily used as a B2B tool, but it can also be used to connect with potential customers and partners. LinkedIn exists in two main forms: LinkedIn.com, which is the main website, and LinkedIn mobile app, which can be downloaded on IOS or Android.

LinkedIn was originally founded in 2002 by Reid Hoffman, and the company went public in 2011. The company has since grown rapidly and now has at least 828.1 million members around the world (as of April 2022), according to the data portal.

The Network allows its users to create profiles about themselves, including information about their career background and education history, as well as any skills they might have acquired along the way– whether from previous jobs or self-learning. This information can be used by recruiting or others looking for new hires who fit certain criteria (e.g., someone who has worked at a specific company before).

And LinkedIn is not just for job seekers– it’s also an excellent tool for those who want to network with other professionals or even find new clients for their business or freelance services.


Your brand can reach a large audience through LinkedIn’s newsfeed feature. This allows you to share updates about your business and any other relevant information that could be of interest to your target audience members. When people like what they see in your feed, they may share it with their friends or followers on Facebook or Twitter. This will help increase the number of people who are exposed to your brand every day.

LinkedIn offers many features that make it easier for businesses to manage their communications with customers, vendors, partners, and employees, such as message boards, groups, and private messaging.

It also allows users to post articles or blog posts on their company page which can help build brand awareness by providing information about your company’s products and services through social media channels like Facebook and Twitter.


LinkedIn is a great tool and social media platform for business. But just like any other tool, it has its cons that you should know about before using it.

First of all, it can be expensive. You’ll have to pay if you want to reach out to someone who isn’t following you or your company on LinkedIn. You can get around this by sending a plain-text message instead of an email, but this is only possible if the person allows third-party apps or has an official email address listed on their profile page.

It takes time to build up your profile with valuable content and connections. You’ll need to spend time building up your connections and adding details about yourself before you start seeing results from using this platform professionally. If you’re looking for quick results, then LinkedIn may not be the best place for you.


Twitter has 217 million total number of monetizable daily active users, making it one of the largest social media networks in the world. It’s also one of the most frequently used social media networks for businesses and brands.

According to Adweek, “Twitter is where you go when you want to find out what’s happening right now.” Twitter users are constantly on the lookout for new information, making it an ideal platform for sharing current news stories or blog posts from your website.

The best way to market your business on Twitter is by creating an engaging, interesting, and relevant account that engages with people.

Twitter is one of the best social media platforms for your business because of its ability to drive traffic, build relationships and generate leads.

Twitter is all about being real, honest, and transparent with your audience. If you can’t be yourself on Twitter, then it’s not worth it. Be authentic and engage in conversation with others who have similar interests as you do.


Tweets are limited to 140 characters, so users have to get straight to the point when posting about news or upcoming events. This makes it easy for people on the go who want quick updates from brands they follow or topics they care about most.

You can use this platform for marketing new products or services in the near future. You can also use it as a lead generation tool by sharing links to landing pages where prospects could sign up for free trials or free consultations. This will increase the number of leads for your business and make it easier for you to close sales later on down the road.

Another benefit is that it’s free to use unless you pay for ads. The only thing you have to do is create an account and start posting.


As much as the advantage of having only character limits of 140 each post as mentioned as pros, it can also cause you the disadvantage. It could be difficult to engage in meaningful conversation with customers on Twitter without resorting to shortened messages such as hashtags or emojis.

It could also be difficult to know exactly who is following your tweets and what they think of them since most people don’t respond directly with comments or likes when they read messages on Twitter (unless they happen to see one that piques their interest).

If you want to build an audience on Twitter, you need to invest time and effort into doing so every single day for months (or years) at a time until your account gets established enough for people to take notice of what you have to offer– if they even care!


Pinterest is an online pinboard that allows users to share images, videos, and links with others. The service, which launched in 2010, has since become one of the fastest-growing social networks on the web.

According to statista.com, Pinterest has 433 million monthly users in the first quarter of 2022, an increase of about 2 million people from the previous quarter. The image-based social media network, on the other hand, had 478 million monthly active users at the end of March 2021.

Hence, the growing popularity of Pinterest makes it a great platform for your business to engage with customers and promote new products or services.


Pinterest is easy to use, and anyone can create a Pinterest account and start pinning images right away. There’s no complicated setup or training required.

On this platform, you can reach a huge audience. With its vast number of users, it’s a great place to get your message out there and connect with people who might be interested in what you have to offer.

Additionally, Pinterest is an engaging platform–  people love it! They’re drawn in by beautiful images and interesting content that leads them deeper into the site, where they can find more compelling content about their interests and passions (which means more time spent on Pinterest). This makes it possible for brands to build relationships with their target audiences through engagement-building tactics like commenting on pins and repining images from other users who share similar interests (or even products).

The average pin on Pinterest has an engagement rate of 4%, which is much higher than other platforms like Facebook and Twitter.

Also, you can drive traffic to your website or blog by including links in your pins or creating an account on Rich Pins which allows you to add rich media like videos and images directly into your pin descriptions (this feature only works if Pinterest has verified your website). This will help you increase engagement with your followers and potentially send them back to your site, where they will find valuable information about your products or services.


Pinterest is an image-driven platform, not text-driven. This presents some challenges if you’re getting people engaged with your brand or product on Pinterest. The platform was built for visual content, so it’s easy for users to scroll through and see lots of photos without reading any text. If you’re going to use Pinterest as part of your marketing strategy, make sure that your images are clear enough that people can understand what they’re looking at without clicking through them all the way back to your website or blog post.

The majority of people who use Pinterest do so from mobile devices (tablets or smartphones). While Pinterest was originally built on desktops, mobile users may have trouble accessing certain site features using their phones or tablets. This means that if you have many pins with links or videos on them, they may not work properly when viewed on mobile devices.


If you’re not using Instagram to promote your business, you should be. Instagram is one of the most popular social media platforms, with 1.452 billion users as of April 2022, according to DataReportal.

Thanks to Instagram, your business can now reach a much wider audience than ever before by its 500 million daily users. It’s growing faster than any other social network, and it’s the second most used photo app after Facebook.

The demographic of Instagram users are also quite diverse: According to Pew Research Center, 71% of U.S. adults who use Instagram are between 18 to 29 years old; however, millions of older users have joined Instagram in recent years.


People process visual information 60,000 times faster than text. This means that the human brain processes images faster than words. Images can be more persuasive than words alone because they help us connect with our emotions and feelings.

Instagram is mobile-friendly, and the majority of Instagram users access it from their mobile devices, which means that you’re reaching your audience wherever they are at any time of the day or night when they’re on their phones or tablets.

Instagram is engaging. People love sharing pictures of themselves with friends and family members on social media outlets like Facebook and Twitter. Still, they tend to share photos of themselves as well as brands they like on Instagram. This makes it easier for brands to build relationships with their customers through content that appeals directly to their interests and needs.


Instagram has no analytics. It is notoriously secretive about its data, making it impossible for businesses to track their progress or measure the ROI of their posts. Since there’s no way to know what kind of impact a post has on your sales and revenue, it’s difficult to determine whether you should be posting more or less frequently. And if you’re struggling with diminishing engagement, there’s no way to get any insights on why that may be happening.

It has a limited audience. Instagram is growing as fast as any social media platform out there, but there are still limits to how many people can see your posts at once– and how many will see them at all. The sheer number of users makes it possible for anyone’s content to get lost in the shuffle; even if you have thousands of followers, only a fraction of those people will see each post organically (i.e., without paying for advertising).


Reddit is a social media platform that allows users to post links, images, and stories. The content can be voted up or down by other users, and the most popular posts are displayed on the front page of Reddit.

As a business owner, you can use Reddit to your advantage by creating an account and submitting links to relevant articles that are related to your industry. If you write an article about how to start an online business from home, for example, you could submit it to /r/Entrepreneur/. You can also submit links if you have any questions about starting a business that other business owners might be able to answer.

Once you’ve created an account on Reddit, you’ll be able to follow various subreddits that are based on specific topics or interests (like/r/entrepreneur/). Each subreddit has its own rules and guidelines for posting new content, but most will allow businesses to post articles or links related to their industry as long as they’re relevant and valuable to their audience.

There are 430 million actively used Reddit monthly. More than 150 million different pages on Reddit are viewed every day, and nearly 50% of its users are from the U.S., which makes it the 9th most used website in the U.S., as per a statistic report from Web Tribunal as of 2022.

Furthermore, 82% of Gen-Z consumers trust Reddit when it comes to learning about new products. Young adults aged 18 to 29 account for 22% of Reddit users. And there are more males than females using the platform.


One of the biggest benefits of using Reddit as a platform for your business is that it has an accessible audience base that includes millions of potential customers of your business. If you post something on this website and if it becomes popular among its users, then it will automatically generate traffic for your website or blog post, which can help you increase sales and revenue easily without spending money on paid advertising campaigns.

You can also use Reddit to promote your offers and discount coupons. When someone visits your website after coming from Reddit, they feel more confident about buying from you because they already know about your brand and what it has to offer them. This helps increase conversions significantly and helps build trust between you and potential customers.


Reddit will hate you if you don’t play by the rules. There are many unwritten rules on Reddit, and you’ll need to understand them before doing anything that could get you in trouble with the community. For example, if you post links to content from other sites without adding value to the conversation, or if you fail to give enough attribution for content from other sites (without permission), then Redditors will likely downvote your content and leave negative comments about your brand. This is terrible news for any business trying to build its reputation on Reddit because it sends a clear message about who’s controlling the conversation– and it isn’t you.

You need to be careful when posting on Reddit because it’s not as simple as just sharing content on Facebook or Twitter. It requires patience and dedication to build up trust with other users before you can share anything without being down-voted into oblivion!


Snapchat is a great platform for businesses to use. It is a visual medium, and it’s important to remember that not everyone has the same level of understanding when it comes to technology. This means that you need to keep your content simple and easy to understand.

Snapchat is also a very visual platform, so it’s important that you are creating content that is interesting, exciting, and useful for your audience.

The key to using Snapchat as a business is making sure that you are posting regularly and consistently. The more you post, the more followers you will gain, and the more people will see what you are doing!

Snapchat statistics show that it has around 293 million daily active users and 4 billion snaps shared per day. And teenagers make up a substantial portion of its user base.

In addition, Snapchat is about sharing moments that are limited in time– usually a few seconds or less– which means you can only share so much information at once. But because Snapchatters are so engaged, it’s an ideal place for brands to tell stories instead of advertising their products directly. Some brands have even successfully used Snapchat as an advertising channel without using any ads at all!


People of all ages and demographics use Snapchat, but it’s trendy among teens and young adults.

Snapchat may be a good platform for your business if you want to reach out to this demographic. Here are some of the pros:

You can use fun features like filters and lenses that make your content more interactive and appealing. These features will likely help increase engagement with your business.

Snapchat is an excellent way to share behind-the-scenes content that fans love to see, such as when you’re at work or hanging out with friends and family. This gives them insight into your personal life and makes them feel more connected with you as an individual rather than just another brand they follow on social media.

It’s easy to post videos on Snapchat because there are no limits on length like there are with other platforms like Facebook or Instagram. This means you can upload longer videos without worrying about being cut off midstream by Snapchat’s time limits. Longer videos often mean better engagement rates, which is another benefit of using Snapchat over other platforms.


It’s hard to measure ROI: Snapchat doesn’t offer analytics as Facebook and Twitter do. There are third-party tools available that track some things, but they don’t always work well. Without those insights, you won’t know how effective your ads are or whether anyone is even seeing them.

There’s no way to target ads based on location: Unlike Facebook or Google AdWords, there’s no way to target Snapchat ads based on location or even demographic information (age/gender). You can only target users based on what they’ve already viewed in their feed — not much help if you’re trying to reach people in specific cities or states.


Tiktok is the latest social media app to take the world by storm. It’s a video-sharing platform that allows users to post videos of up to 15 seconds long, with the option of adding text, music, and meme-like sticker packs.

Tiktok is an excellent platform for businesses to reach their target audience. It’s free to post videos and allows you to earn money through advertising, subscriptions, and sponsored content. You can also use it as a customer service channel for your business by creating videos that answer questions about your products or services, which will help build trust with your customers.

The most popular types of content on Tiktok are comedy videos, music, and beauty tutorials (hence the name). But there’s no limit to what kind of content you can create – as long as it’s relevant and entertaining!

Influencer Marketing Hub reports that Tiktok now has 1 billion active monthly users as of January 2022. Its users spend around 850 minutes every month on the app. It was also reported that Tiktok has 3 billion installations, making it the most popular app downloaded globally in 2020 and 2021.


Tiktok is an excellent platform for marketing your business. It gives you access to millions of online users and has a great potential for boosting your sales. Here are some of the pros of using Tiktok as a platform for your business:

It’s free. Unlike other social media platforms like Facebook or Instagram, Tiktok does not charge any fee for posting videos on its platform. So, you don’t have to spend much in order to start using it as part of your marketing strategy.

It’s easy to use. The interface is user-friendly, and it allows you to create videos quickly without having any technical expertise. You can even create a profile page and connect with other users who share similar interests with you through groups, pages, and comments sections on the app. This will help you build up your network quickly!

You can target specific audiences easily on Tiktok because it lets you target different groups based on their interests and demographics (age, gender, etc.). This makes it easier for brands to reach out with their products/services through their ads on the app as well as other channels like YouTube or Facebook ads etc.

The best part about Tiktok is that it doesn’t require any special equipment or software to use!


The number one con of using Tiktok as a platform for your business is that the platform is not meant for business. It is a social media platform that allows you to create content and share it with your friends and family.

The second con of using Tiktok as a platform for your business is that it does not allow you to have access to your audience. You cannot see who has viewed your video or who has liked or commented on it.

Tiktok does not allow you to monetize your videos, which means that you cannot make money from them. However, if you are looking to get more views on YouTube, then Tiktok might be a good place to start because it has a larger audience than other platforms like Instagram and Facebook.


Wow! You’ve reached this far!

By now, you might have an idea of which platforms you want to use for your business. Or your might want to use all of it?

That’s better…. but errr time-consuming. But anyway, it’s all really up to you if you’re that dedicated to growing your business; the sooner, the better!

Always remember that the platform is your business. So, make sure that these platforms should work for you and not the other way around.

If you want to make a platform works for your business, you need to understand that it’s not just a website or app. It’s a way of thinking, a way of doing things. And it’s not just about the technology — it’s about how you use that technology in the context of your business goals.

 “Success is not final: failure is fatal: it is the courage to continue that counts.”

-Winston Churchill

How A Website Can Help You with Social Media Management?

Well, let me explain it this way:

So, what’s the difference between a website and social media platforms?

A website is like a one-room apartment with a kitchen, living room, bedroom, and bathroom all in one. It has everything you need to live comfortably in one place, but it doesn’t offer much more beyond that.

Social media platforms are like multi-level apartments with several different rooms (like Facebook and Twitter), each of which have their own purpose and function. They’re all part of the same building, but they have their own unique characteristics and uses.

While a website can often serve as a starting point for your social media presence, it can’t do everything that it takes to run an effective social media campaign.

That’s where we come in!

We help businesses take their businesses in a whole new level. It doesn’t matter if you are just starting your business, re-igniting it, thriving or failing… We’ll be guiding & helping you attain your business goals all the way. That’s how we work.

Let’s get started. Contact us!

(833) 886-2681

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