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How To Structure A Website That Makes You Money

by Charleen Montano April 22, 2022

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Hey, people! Are you looking for some tips and tricks to make a website that sells? You came to the right place!

Is your website failing to sell? Have you ever wondered why some sites seem to attract more leads than others? If your answer is yes then this article is definitely for you. 

I know you understand. 

You’ve been in this industry for a long time, like me. 

I know exactly what you mean by this problem, and yes, you’re right! I would go as far as to say that it’s a problem affecting most businesses and influencers today.

In this article, we will be sharing with you the top tips to enhance your website and structure it in a way that actually works and sells more than what it’s doing at the moment and makes you a ton of profit.

Structuring a website can be tough, but this post will show you how you can use your skills to structure a website and make it sell more. It’s not 100% in-depth, but it is a short and sweet guide that will help you get started with your journey.

 Website structure is the backbone of your online business. 

 It’s a crucial element that’s often taken for granted, but not by us! Because we just made you this video about our website structure tutorial.

Are you planning on getting a website? Or maybe you already have one but are not currently helping you with the conversion? Tune in to this channel and prepare yourself to catch your flight to the website you deserve!

Jose Silvera YouTube

We’ll go over what is website structure and how to make a website structure that actually works. How many times have you been told to “optimize” your site or “tighten up the architecture?” You probably shouldn’t take them literally (if at all). But if you’re persistent in trying to change it, you’re most likely spinning your wheels and going nowhere fast. In fact, many people don’t realize that site architecture has no direct correlation to search engine rankings. So why bother with fixing it? The answer is simple: Your website structure has everything to do with converting visitors into paying customers.

Website structure is definitely one of the most important aspects of your sales page, but that doesn’t mean it can’t be fun! If you really want to dig into this topic further or if you have any more specific questions on website structure, drop them in the comments section and we’d be happy to answer them.

Hope this article helps with your website structure and the power of a good website layout.

What is a Website Structure?

Are you wondering what a website structure is? Good call! 

Website design has a lot of intricacies—so let’s break this down. 

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Website structure is the organization of different elements on your website—like the structure of a building. Best practices dictate that you follow a natural navigation process, from landing page to category navigation, product pages, and even site extras like an FAQ section or contact us page.

A website structure is one of the most important things to consider before you launch your website. Some would even argue that the site structure is even more important than the actual content and graphics you include on your website.

There are millions of humans on this planet and a small percentage of them are into website designing. And that’s where you come in… If you are one among them, then your primary job is to design sites that attract traffic, which in turn generates revenue. The success of your site depends upon lots of factors. A well-designed website would be the highest priority test among many. Let’s first take a look at the definition of the term “structure”.

The structure is, in the context of a material object or system, the arrangement, and organization of interrelated elements. Basically, it means the arrangement of parts.

How to Make a Website Structure that Actually Works?

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Web design is more than just making your site look good. It’s also about how user-friendly it is, how much it loads quickly, and of course, how much you can gain from having a great site. 

Wondering what are the sections/elements of a website? Is there a correct placement of the sections?

So, what is a section? Essentially, sections of a website are areas or rows, and every website can be thought of as a list of sections.

Answering the question about the placement, there is no right or wrong answer about it. It is actually up to you where you want to place “what is” on your website. However, the main goal of this blog is to show you what to do to get you a website that you are sure will work for you.

You’ll be interested in the techniques I’m about to tell you. Below, you will learn about each section of a website and the “right” replacement that actually works.

HEADER

A header is the top part of the website which is the first thing that visitors see. It usually displays the name of the website, the logo, the navigation area, and the contact number.

So, basically, the header of a website is the first thing that you see when you visit a site. It contains some of the most important elements of a website and serves as an introduction to the rest of the content.

Now, aside from what is mentioned above, we would suggest to include also the social media icons which will help you lead your customers to, of course, your social media account whether it is Facebook, Twitter, Tiktok, Instagram, LinkedIn.

Include all platforms that you are in to show your visitors that you have a strong social media presence. This will help you create rapport with them and build trust. Also, this will allow them to explore more and look deeper into your products or services, as well as the comments and reviews which will encourage the conversion.

Moving on, we would strongly suggest a fixed header. To make it easier for visitors to move around your website while they are scrolling, you can use a feature called a fixed header also referred to as “sticky header” or simply “fixed header”. To put it another way, the header and site navigation is always at the top of the page when the page is scrolled down.

Fixed headers are a great way to give a website a polished look while also saving users time since they don’t have to go back to the main navigation menu when they need anything else.

In my own experience, having a fixed also encourages users to engage with those elements within the header, such as the social media widget (since they can see it anywhere they go around your site).

According to one study, sticky header websites are 22% faster to navigate than non-sticky counterparts. If you’re able to keep your customer’s attention longer, you have a competitive advantage.

HERO SECTION

A hero section (also known as hero unit, hero block, call to action panel, or CTA panel) is a region of an overall design or layout with distinct typography and/or imagery. Its distinguishing features are that it is big and immediately noticeable when one enters the page or section in which it sits. It also calls for immediate attention to detail and high involvement from the viewer.

Simply, this is the part of the website which can use to promote the products and make your visitors click on the call to action button which is usually placed next to it.

Hero Section is one of the hottest trends in web design world, they are all about making your content stand out. Having a single page that sums up the core appeal of your site is what you should have if you are serious about converting and selling.

Thus, in this section of your website, you can put all the “big claims” about your company. Include anything you have accomplished “We Have Helped Thousands of People That Leads To Their Success” or say “We are the Best in the World”. It is also a great way to put a video in your hero section instead of images, this will help you a lot more with the conversion since connections can be made more easily with a video than with only images.

KEY BENEFITS 

In the next section, you can use it as the key benefit of your business. Include all the reasons in the world why they should choose you instead of your competition.

And boom! Add another call to action. Of course! After telling them what you can do to help them solve their problem and all they have been looking for. Offer them another CTA for “By Now” again. In case they have decided now.

QUICK “ABOUT US”

This is something to build trust, let’s say they are hesitating to click the CTA button you have again put on the first section which has the key benefits. So, it is a good idea to put in the next section the “About Us” or a brief representation of your company to build more trust. 

You can explain something about your company such as when you started, why did you start building your company, and your experiences or anything relevant to the question “why should they choose you over any company that is also waiting for them to be noticed and checked?”

BIG CLIENTS OR REVIEWS/TESTIMONIALS

So, after your quick “About Us” you can also include in this section the stories about how you contributed to your big clients. When I say big clients, it means the big companies like P&G, Nissan, Samsung, or any other companies that made it to the top of the industry.

 Moreover, testimonials from all clients you have worked with in the past are really important in building your foundation and the trust of your new upcoming clients and visitors.

 This will motivate them by seeing your previous clients happy and contented by choosing to work with you.

BLOG OR VIDEO SECTION

Having a blog or video on your website is a great way to answer customers’ questions about your product or service and educate them about it. Providing Google and other search engines with content that they can index and serve up in search results helps to increase your brand’s visibility.

This part of the website is ideal to put right before the footer and after the testimonials. This will give your visitor the impression that you know what you are doing and that you can help them provide the products and services that they are looking for more than any other company out there.

Now, if it’s not possible for you to provide such a blog or videos related to your business, you can instead provide a contact form in this section. With this, instead of providing them information beforehand, you will allow them to contact you instead and ask any questions related to your products and services. This way, you can communicate with your potential customers and give them the information they are looking for aside from having to reach out to you through your contact number provided in the header.

FOOTER

This is the part where located at the bottom of your website. This is where the terms and conditions of your business sit as well as your job posting, privacy, secondary links, or any other relevant links, and also the copyrights. Basically, anything that you want to include on your website was not included in the above sections.

The Bottom Line

Most businesses worldwide are already equipped with the Website structure or will be very soon. At first, this evolution might seem a bit hard to grasp. But don’t worry. The Website is going to help you in every aspect of your business. It is indeed an incredible tool for sales and conversions.

If you are in the competitive business of selling, then you are doing a great job. But if you want it to stand out from the crowd you must look at all your marketing strategy to the type and structure of your website. 

Hope this blog helps you a lot with your journey. Let us hear your thoughts! Send us your comments or let us know if we can assist you in any way.

We are happy to help!

Consult the experts!

Contact Us!

(833) 886-2681

Strive Enterprise Official Website

And meet The Best Web Developers & Online Marketers in Las Vegas, Nevada!

Check Out Our Portfolio

We Also Offer Digital Marketing for Small & Big Businesses, SEO, E-Commerce, WordPress, PPC Campaign Development & Management for Google, Bing & Yahoo!, Facebook Ads, and more!

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10 Super Simple Tricks for Designing Websites that Crush It

by Charleen Montano April 26, 2022

“We are still in the first minute of the first day of internet revolution”

– Scott Cock

….and yes, we still have far to go.

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Technologies nowadays are fast-growing and thus, every company must cope with these changes and it has to start where it all started— the website.

Ever heard of “A good first impression can work wonders” quote by JK Rowling? Well, it is a pretty common and over used quote ever. But have we truly understand its value and impact?

I don’t think so.

Potential clients search for the character of its company by visiting its profile through the website, so you want to create a creative, informative, and exciting website design. 

So what are the keys to building a better Web design?

It’s something you can start right now. 

We’re going to teach you.

Keep reading and learn the tips and tricks you should follow to have a successful website design by Jose Silvera— CEO of Strive Enterprise, a website expert, digital Marketer recognized by Google, and Bing ads for training campaign with over 100% conversion rates. 

A super simple way to help you attract clients is to reach out to you and make a good deal with your business.

So grab a snack and get ready to dig in.

Perhaps you are more of a video person, check this out:

Websites design has become an ever-changing field, with new trends and tools popping up every day. The field is also becoming more accessible to casual users, so it’s essential to keep up with the latest changes in design and development. This list of tips and tricks is meant to give you a little something that will help you make your site look better, function better, or just be a little bit more fun for everyone who visits.

Why Do You Need to Improve Your Website?

There are many reasons for it, but most importantly, it’s good for business. When your customers have a positive experience on your website, there is a greater chance that they will trust you and come back again.

 “If the customer doesn’t find what he’s looking for, he’s gone.”

 Having a good-looking website and intuitive navigation is critical because it allows customers to visit your site and find the information they are looking for. A website will enable you to share the news with customers, promote special offers and coupons, or simply provide a great way to get in touch with them.

You can also showcase your products and services and project a professional image of your company. If people can easily find what they are looking for on your website, they are more likely to order from you instead of going to a competitor.

It’s not just about design anymore.

The web is now a place where people come to read your content, enjoy your media, and learn about your products and services. Your website needs to be an extension of your business that does all of these things in the most effective way possible. Many companies are still using their websites as brochure sites or as glorified online catalogs, but those who have made the leap into creating a truly powerful asset use their websites to attract visitors.

A website with a great design can help you sell more products and services, but if it’s not optimized for search engines or doesn’t communicate clearly what you do, then all the pretty pixels in the world don’t matter.

Website design is an art form combining both art and science. Like any art, it needs to be beautiful, but unlike other arts, it also needs to be functional.

The main goal of website design is to make it easy for visitors to find information and navigate the website using different devices, browsers, and platforms. The following are some of the tips and tricks that can help you achieve that goal.

Tip # 1: Fixed header

A fixed header, also known as a sticky header, follows your visitor throughout the website. A header is the top part of the website, which is the first thing that visitors see. It usually displays the name of the website, the logo, the navigation area, and the contact number.

A website without a fixed header can easily have its users confused. This is because it is harder to navigate through the website when there are no visual cues to direct the user’s eyes towards where they must click next. A website with a fixed header, however, has clear visual cues that tell you where you need to go next.

One of the most important benefits of having a fixed-header website is that it gives the user an idea of where they are on the page.

It does this by providing you with a mental map.

The user will know that there are links above their current position on the page that lead to other pages and sections on the site. Below their current position, there are links that take them back to the main menu or forward them to other sections or pages of the site.

The main menu that appears above your current position on the page should be straightforward and easy to read. It should contain links to all of your sites, as well as links to other areas such as contact information and copyright statements. It should not be cluttered with unnecessary information or links, but instead kept simple and clean so that anyone using your site can quickly find what they are.

And for the sake of this blog, allow me to explain it further and simply…..

The importance of having a fixed header on a website is like the importance of having your pants on when going to a job interview. You can look great and be really good at your job, but if you don’t have your pants on, you’ll find yourself going home unemployed. 

If you’ve ever used a website without a fixed header, you’ll know why it’s important to have one: it gives the user a sense of place and trust. It’s also important because people will expect it and they’ll be annoyed if it isn’t there.

The biggest benefit is that people visiting your site will have consistency with other sites they’ve visited. It’s just easier for them to interact with the site if they know what to expect– for example, their screen won’t suddenly shift around as content gets added or moved around.

 A fixed header (which usually means “no scroll”) is also used as an anchor for links that point outside of your site, such as social media buttons (Twitter, Facebook, etc.) or a link to email someone about the site.

When these things are constantly moving up and down the screen as users scroll through your site, it breaks the user’s immersion in the content of the site and pulls them out of whatever experience they were having.

Tip # 2: Background Video

Videos are inarguably the most powerful visual medium. They can evoke strong emotions, make us remember things for longer periods of time, and, most importantly, they’re fun!

While videos are more common on landing pages and in social media posts, they’re also starting to be used more often in website design. Video backgrounds can be a great way to engage visitors with your content and keep them on the page longer.

If you want your website to be imprinted on the minds of your visitors and be more engaging, adding a video is a step forward. Here are some tips on how to accomplish this:

Website design and development should be user-friendly.

The use of video will make your website more appealing to users.

Sometimes it can be hard for a person to stay focused on the content of your page if there is no background video playing because a lot of times, these videos play annoying music or sounds that people cannot stand listening to. If you want them to stay engaged, then make sure that the sound is turned off or muted for this type of project when working with background videos on web pages!

The best thing about using a video as opposed to an image is that you can use high-resolution photos in the background, which gives your website more of an artistic feel while still being very professional looking at the same time!

You need to remember just a few things when it comes to having a background video as a part of your website. The main thing is that your video needs to be compatible with all of the browsers out there. So make sure you have both HTML5 and flash versions, and if possible, go for the flash version if the users have it.

Tip # 3: Compressed Images

As the saying goes, 

“A picture is worth a thousand words.” 

Well, the same goes for websites.

Having pictures on your website is one of the best ways to grab a visitor’s attention, but it’s also one of the most effective ways to slow down your website. 

Image compression is the act of reducing the size of an image without losing quality to an acceptable level. The goal is to produce images that load quickly without sacrificing quality.

For many reasons, it is important to have compressed images on your website. The first reason is that it speeds up the time it takes for your page to load. If you have a website with many images that are not compressed, then you will see a dramatic slowdown in the time it takes for a web page to load. It can also decrease the amount of server space you use, which will result in a lower cost to host your site. Compressed images can also help people using mobile devices view your site because it will help reduce their data usage.

To sum it up, here are five reasons why you need to compress images on your website:

  1. A website with compressed images loads faster.
  2. It improves the user experience.
  3. It reduces bandwidth usage, which in turn reduces hosting costs.
  4. It helps you save on SEO costs.
  5. Google rewards you for it by ranking your website higher in search results because page speed has been a ranking factor on mobile devices since 2018 and on desktop devices since 2010. 

The next question you probably have is… “How do I compress my images, then?”

There are many ways to do this, actually, and most of them are free! There are websites out there that will allow you to upload your pictures and they will compress them for you and then allow you to download them, such as the sites that we are using:

https://compressimage.toolur.com

https://www.ps2pdf.com/video-compressor

“Even if it’s just a few milliseconds, that could be the difference between your site either gaining or losing countless website visitors. And you need those visitors so you can increase your web leads. ”

Tip # 4: Lazy Loads and Script Defer

A very important technique to make your web page load faster is to lazy load images and scripts that are not critical for the initial page rendering.

Lazy loading is an optimization technique for online content, be it a website or web app. It delays the loading of non-critical resources at page load time. Instead, these non-critical resources are loaded at the moment of need.

When a user visits a web page, the browser begins to construct it. If the page includes external resources, such as images, style sheets, JavaScript files, etc., the browser has to download them all before showing anything on the screen. Lazy loading helps prevent that by delaying resource downloading until they’re really needed.

Script deferring allows you to write code that will run after the DOM has finished loading rather than before, which helps with performance.

Tip # 5: Section Distinction

Don’t you hate it when you get to the end of a website and have no idea where to click next?

With all the scrolling, swiping, and clicking between pages, there are so many opportunities for things to get lost in cyberspace. When there is no clear distinction between sections of a website, it can be easy to get lost or become confused about where to go next. It’s important for sites to make it clear where one section ends and another begins so that visitors know that they’re not missing anything by clicking the wrong link.

The best way to achieve a visually pleasing but user–friendly design is by using section distinction. Here are a few tips for doing so:

     Use different colors for different sections of your website, such as complementary colors (red/green) or those with high contrast (blue/yellow).

     Add images or icons that complement each in different sections but not elsewhere on the page.

    Keep each section simple and related to the main idea of its respective page.

As a rule, content is king. You’ve probably heard that a million times before. But that doesn’t mean it’s the only thing you need to consider while creating a website.

You also need to think about how the content is organized and how it’s presented, otherwise, your site will quickly become cluttered and confusing, with important information buried under a pile of visual distractions.

That’s why section distinction matters– this simple technique can go a long way toward creating an effective website.

Tip # 6: Call to Action Buttons

There are different elements that you will find on a website, but one of the most important is the call-to-action button. If you want to make sure your website is converting visitors into prospects or customers, then this is one of the key things you need to include.

This is what can help to increase conversion rates, but there are also other benefits associated with these buttons as well.

One of the main functions of a call-to-action button is to encourage the visitor to take action by clicking on it. They are used in all kinds of ways, such as encouraging people to subscribe to a mailing list or purchase a product. If a person has no way of making purchases on your site, they will not be able to do anything, so they may leave and never come back again. The only way that you can get them to stay on your site and buy something is if you have some sort of button that encourages them to take action. When someone clicks on the button, then it will take them directly to the page where they can make a purchase, which means more sales for you.

Click here to buy, sign up for our newsletter, join our community, etc. But how do you make a good one? 

Well, it doesn’t take a genius, but there are some simple tricks that can help you make your CTAs more effective. You may want to read our previous article, “How to Make a Perfect Call to Action That Generates Leads,” to have a better understanding of this topic and use those tips to get your call to action buttons noticed.

First of all, keep in mind that the CTA button is not just another link in the sea of links on your website. It should be different so that it stands out and gets noticed by your visitors. Use colors that contrast with the colors on the rest of your website. Choose colors that have high contrast with other colors on your site—for example, if your site is predominantly white, use bright red or yellow for your CTA buttons because they will be easy to spot among all that white.

Secondly, make sure that your CTAs are easy to find. Don’t hide them at the bottom of a page or behind other information like text and images—they should be front and center so that people see them first thing when they come to your site.

In conclusion, a call to action button is extremely important to have following a landing page or an offer website. Without it, you would be wasting your time.

If your goal is to make the maximum profit while spending the minimum, then you should add a “Call to Action” button to the website design for your next project.

Tip # 7: Never add YouTube Videos to the Homepage

The website’s homepage is the first thing your visitors will see, so it’s important to make good decisions about how you design it. Some people might argue that you should always add a YouTube video to your homepage because it looks nice and grabs people’s attention. But we’re here to tell you that this is a mistake.

To begin with, not everyone has high-speed internet or unlimited data plans on their phones. A video can take up a lot of space on someone’s device and may cost a lot of money if they end up paying for excess data charges. If a visitor sees a video on your homepage, they may immediately decide that your site isn’t worth the risk of using up all their data for the month.

Also, videos are really annoying to some people. They don’t want anything to distract them from their task. They just want to view your website without having to worry about turning off the volume or clicking on something to pause the video. And when you add YouTube videos to your website, you’re also making visitors watch ads—because Google doesn’t let you share videos unless you have advertisements included on them too!

At the end of the day, it’s about being respectful of other people’s preferences and experiences.

Tip # 8: Simple Design

The best website designs are simple, clean, and direct. But there’s a lot more to know about the importance of simple web design than just that. The best designers don’t fall into the trap of going overboard with design elements. They understand what their users want, how to give it to them, and why less is more.

Macaroni and cheese are delicious because it’s one of the simplest recipes out there. It’s just elbow macaroni and melted cheese, with salt and pepper for taste. Sure, you can add other ingredients, but why bother? Adding veggies or meat makes a macaroni dish “better” in some people’s eyes, but others would argue that you’re ruining its simplicity—and, therefore its taste.

Simple web design is the same way.

You may be tempted to add all the bells and whistles to your site (sliders, carousels, hamburger menus), but this often detracts from usability and causes confusion for visitors. A simple design gives users what they want without making them feel overwhelmed or confused. If users feel overwhelmed by a website, they tend to leave without buying anything or taking action—which means no conversion for you!

When it comes to web design, simplicity is essential. While there are many ways to go about designing your site in a complex fashion, you’ll find that it’s best to stick to the essentials when it comes to your visitors’ experience. The simplest designs are often the most effective and can be achieved in several ways.

Simplicity makes for faster loading, by the way.

In this day and age, it’s essential for your website to load as quickly as possible. Even the most loyal of customers will likely give up on a site if it takes too long to load, so the faster your site runs, the better. A simple design means that you’ll have fewer images on each page, which will lead to much faster loading times.

Tip # 9: Don’t Use Stock Photo

Stock photos are everywhere. Whether you need a picture of a smiling couple, a beach at sunset, or an office space, the internet is awash in photos of people who don’t know you. These images have become synonymous with lazy web design and have the potential to turn off your website visitors.

Why?

Because they’re fake. And people can tell. 

People can tell when something doesn’t seem right. And stock photos on your website definitely don’t feel right. They create this sense that something is off—that what we see isn’t really what we’re getting.

It creates this little seedling of distrust, which makes it hard to connect with visitors on an emotional level. This makes it harder to convert visitors into customers because they don’t feel like they can trust you yet.

If you use stock photos on your website, you give the impression that you don’t care about your brand enough to take real pictures for it. It also makes it appear like you have nothing real to say about yourself or your business because all of your photos are fakes, and you have no real experience in the field you claim to be an expert in.

I know you want your website to look legit, but using a stock photo of generic people in business clothing just makes your site look like a template.

Think about it: if you’re looking for a trustworthy service provider and come across two websites, one of which has photos that look staged and unnatural, and the other has photos that are clearly of real people who are visibly happy with what they do, which one would you be more likely to choose? If it’s the latter, then you know where I’m going with this.

You want site visitors to buy into your credibility—the best way to do that is by showing them the real people behind your business.

Don’t be afraid to show off your fun side on your website!

The human brain is wired to be attracted to things that are familiar and relatable. So let people see you for who you really are.

Tip # 10: Reviews & Testimonials

“Customer reviews are critical; they count as much as a personal recommendation to 72% of online users.”

As you know, word-of-mouth marketing is the most valuable source of marketing. According to a Nielsen study, 92% of consumers believe suggestions from friends and family more than they do advertising—the stat alone solidified the word of mouth use case.

Testimonials are a great way of connecting with your customers. It’s a human thing: we love to know what other humans think, and we love to hear stories that make us feel good.

Reviews and testimonials will help you connect with your users on a more personal level, but they also have plenty of practical benefits. Let’s take a look at some of the main ones:

     Testimonials build trust.

     They provide proof that you are legitimate and can be trusted.

     They help create social proof.

     They give you an idea of what people like about your product or service, allowing you to improve it.

So, it is best to add a review section to your home page or your landing page and showcase the best reviews you’ve ever gotten from social media, either from Google, Twitter, or Facebook.

Ready to Create the Best Website Design You’ve Ever Had?

Contact Us!

(833) 886-2681

Strive Enterprise Official Website

And meet The Best Web Developers & Online Marketers in Las Vegas, Nevada!

Check Out Our Portfolio

We Also Offer Digital Marketing for Small & Big Businesses, SEO, E-Commerce, WordPress, PPC Campaign Development & Management for Google, Bing & Yahoo!, Facebook Ads, and more!


Adios! See you!

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How To Make Your Restaurant Website The Happiest Place On Earth | 7 Ingredients For The Most Delicious Restaurant Website

by Charleen Montano April 27, 2022

When you are building or planning to get a website for your restaurant, you want it to be as delicious as the food that comes out of your kitchen. The best restaurant websites are not only visually stunning, but they also tell a compelling story and deliver an unforgettable experience through the website.

A good website is like a good meal– it should have all the right elements in the right proportions. And just as you can’t present your customer with a well-prepared meal on a dirty plate, you can’t expect to attract customers to your restaurant with an ugly, outdated website.

These days, diners are hungry for information– they want to know what’s on the menu, and they want to be able to see how it looks before they decide to come in.

Because we care about you so much, we want to make sure your website is as mouthwatering as your menu items. So, be ready to dive into the key elements you’ll want to consider in order to achieve your dream restaurant website!

Is video more your thing? Check this out:

Visit the channel for more videos that can help you in your getting a website journey.

Related Articles: 

10 Things Your Small Business Website Should Have In 2021

How To Structure Your Website To Make You Money

How to Make a Perfect Call to Action That Generate Leads

Reasons You Don’t Need a Website for Your Business

Getting A Website: What You Need To Know

Want to Get a Website for Your Business? Here’s How

HOW MUCH DOES A WEBSITE COST IN 2022? (WHAT’S BEST FOR YOUR BUSINESS)

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What are the Main Functions of a Restaurant Website?

The internet has become a pervasive part of the way we do business. And if you’re in the food industry, you’ve probably noticed the steady increase in customers who find restaurants through online searches.

Come on, we all know and experience that ever since the pandemic happened, the internet has become the hangout of all people, and thankfully, the situation has become better and better.  

Nevertheless, as the internet has landed an enormous influence on our lives, we can’t live without it now, and online shopping is now a primary thing.  And when I say online shopping, it includes ordering food or even looking for restaurants beforehand to ensure they’re going to a good one and to avoid the inconvenience of traveling from place to place to find a restaurant that fits their taste and have them dine in.

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You Can Post Your Operating Hours

Visiting a much-anticipated restaurant only to discover it’s closed is a common occurrence. Especially nowadays, there is a greater chance of this happening now that COVID-19 has disrupted the regularity of restaurant schedules.

You don’t want to disappoint your customers who are already stressed out. That is the last thing you want to happen. That is why an online presence is the best way to keep current information about your business hours and your services in a single place.

Online Ordering

The best way to keep your business afloat, whatever phenomenon the earth faces, is to ensure that people can easily order takeout and delivery through your website.

Visitors Can See Your Mouth-watering Images of your Food

Our sense of taste isn’t the only way we experience food. While you can’t use your website to make people drool with the aromas of your food, you can show them how appetizing they look. Show off your best-looking entrees and appetizers using the visual medium of the internet.

Once a person sees what the food actually looks like, it can become downright irresistible. It’s also good to include original images of your food on your website. People will remember your brand better, and you’ll have more opportunities to improve your website’s search engine optimization.

The Opportunity to Show What You Offer

Prior to making a final decision, people want to know exactly what they’ll be getting into before they make a decision. How will you satisfy their cravings? Online menus give potential customers an easy way to view their options and decide what appeals to them.

Any potential customers who have food allergies or are picky eaters will greatly benefit from having your menu online. For example, if a customer is gluten intolerant, they can review your menu whether or not they have an option for the food they want and can eat.

Website Makes Your Restaurant Exposed to Any Potential Customers Around the Town

When someone walks up hungry and searches for restaurants near them, because that’s what I always do whenever I go to an unfamiliar place, they’re only going to see those restaurants that have an online presence. 

With the exception of the Google business listings that are not necessitated to show up in an online search, having a website still plays an important role in the ease with which customers can find you.

Website Shows Legitimacy

Having a website is seen by many consumers as a sign that a business is well-established and trustworthy. If you don’t have one, it can make you appear unprofessional or sketchy. Prospective customers can see right away whether or not your restaurant is well-known by visiting a well-designed website that contains accurate information.

And I would like to highlight food poisoning, which is a real problem, so it’s critical to show your customers that you take your restaurant’s operation seriously.

Times are changing, and restaurant owners are catching on to the importance of having a website for their business. Every day, more people are spending more of their time online than offline. A website makes it easy to communicate with others, regardless of where they might be. So, whether you’re looking to find a restaurant in your hometown or an entirely new cuisine while traveling abroad, a good website helps you find food at the touch of a button.

7 Ingredients For The Most Delicious Restaurant Website

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HEADER MENU

Having a header menu is one of the most important elements of a restaurant’s website. A header menu allows a user to navigate the site easily, bypassing all of the other information featured on the front page. If a user wants to see the menu or get into contact with the restaurant, he or she should be able to do so without having to scroll through an entire website to find these pages. This is especially important for mobile users who are looking for specific information quickly and don’t have time to scroll through an entire website.

The navigation menu represents the style of your restaurant. This is also used as means of your queries where social media and contact numbers should be shown.

VIDEO HERO SECTION 

One of the most important parts of your website is your hero section, which is the first thing visitors will see and ideally should give a strong impression of what your restaurant’s all about. You can accomplish this with a video, which is especially effective since it’s an instant way to show what it’s like to be in your restaurant. If you don’t have high-quality footage on hand, hire a professional videographer for a day or two to create a short clip that captures the heart of your place. 

In addition, you can use video in other ways throughout your site to showcase daily specials and special events. You can also add a call to action (CTA) button at the bottom of this.

SHOW THE SPECIALS & PRICING

Restaurants make their money by bringing in diners and selling them food. So why are so many restaurants hiding their daily specials and pricing on their websites?

The thing about restaurants is that they’re trying to get you in the door—they want you to stop thinking about cooking for yourself and come in for an easy meal. And the thing about websites is that it’s easy to forget about them once you’ve found something. What if you could find all the information you could ever need on a particular restaurant’s website, including the daily specials and pricing? You’d go there, right?

Consumers generally don’t like being left in the dark—and when a website lacks critical information like pricing or daily specials, it can be very frustrating. So do yourself a favor: don’t bother with a site that doesn’t include these details. And while we’re on the subject of pricing, make sure menu prices are up-to-date. If your site hasn’t been updated since last year and shows summer specials, those prices are probably off by now. It’s best not to surprise diners with increased costs when they arrive at the restaurant.

Let people know what the best dishes are along with the pricing and add another CTA for the “Order Now Button.”

CUSTOMER REVIEWS

I think have said this once or twice in my blogs, consumers’ decisions are influenced by reviews, but they can also help build a company’s reputation. Customers who read and respond to reviews are more likely to do business with the company in the future. Businesses benefit from increased profits as a result of better communication with their customers.

Showcase your best reviews from trusted sources like Google and Facebook!

HISTORY OF YOUR RESTAURANT

Personally, I enjoy reading about the history of every place I visit – hotels, tourist attractions, restaurants, etc. When I get to know its history, I get this weird nostalgic feeling like I’m having a special connection to that place.

Am I the only one experiencing this? Does this apply to everyone?

I hope the same goes for everyone.

The point is that understanding the past helps us understand the present and the future.  In the foodservice industry, understanding our professional heritage helps us understand why we do what we do, how our cooking techniques have evolved and refined, as well as the opportunities that await us in the coming decades.

Tell people how you started. This will create a connection with your customer. You can add some old throwback pictures followed by another CTA for the “Order Now Button.”

Another CTA, huh? Of course, they might want to order this time, you know!!

CATERING AND OTHER SERVICES

Obviously, this is also a form of marketing where you want to inform your customer that aside from offering them food for dining, you also have catering services for parties and any other events and offer them special orders if applicable.

By doing so, if in case someone bumps into your restaurant’s website and looking for such services in the future aside from having a place to dine, they can inquire with you, especially after having a great experience when they dined in.

SIMPLE FOOTER

Make it easy for visitors to explore your site without having to scroll back up by including navigation links in the footer. They give you access to critical information that isn’t necessarily the most important, but it’s important nonetheless.

Make sure that it shows all the relevant links and your copyright info, privacy statements, and legal disclaimer, and see to it that it’s easy to read.

Build Your Restaurant Website Today

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Building a great website isn’t the be-all, end-all of restaurant success. But it’s an important first step. Luckily,  with a little thought and design-savvy, you can build a site that will showcase your food and reinforce your brand. You can even give customers an easy way to order online direct from you. If you really want to succeed in this economy, it’s now or never to get going news is, the tools available and easier than ever.

Truly getting a bang for your Web design buck means making sure you’ve got a great website, not just a pretty one. Use the elements of the five site types we’ve described to ensure you are providing clients with all the information they need to make an informed decision about dining in your restaurant. In short, focus on ways to support the success of both your business and your site design by helping people make good decisions. And that will get you many more table turns in the long run.

This guide is by no means comprehensive, but hopefully, it will give you a place to start if you need one. Again, what’s listed here should help you with the absolute basics of setting up an internet presence for your restaurant.

Let your best website for your restaurant be born!

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6 Best Ways to Enhance Credibility in Your Business

by Charleen Montano April 29, 2022

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We understand that credibility is one of the most important factors for business and not just any small business but all industries. Businesses with credibility attract clients, show professionalism, and offer services that can be trusted.

We also understand that there are many ways to gain credibility, but not all of them are guaranteed to work. Some methods may work for some businesses, while others may not. In this article, we will discuss the best ways to establish credibility for your business.

When you start a business, it’s very easy to get lost in the world of the unknown. Not knowing how things should be done or where to start can really put you in a tough spot and make things harder than they need to be.

But this is where we come in!

We’ve got experience in this area, and we want to help you figure out what you need to do in order to establish credibility for your business. 

Is video more your style? Here is a live video on the topic.

More on that at:

Jose Silvera YouTube Channel

Trust. Credibility. Realness… whatever you would like to call it, it’s an important part of online business and the internet marketing niche in particular.

Unfortunately, there are a lot of fake companies out there posing as real businesses who use their websites to sell shoddy products and rob people of their money, I know you are aware of that; it’s pretty common. This is the biggest reason why the credibility crisis that businesses face today has become a more massive impact on the industry than it was ten years ago.

And this problem is the biggest obstacle that your business has to face in order to grow and succeed.

What is Credibility in Business World?

Well, credibility simply has the ability to be trusted and believed in. In the business industry, to be credible, you must be convincing, trustworthy, and plausible.

Credibility is the ability to inspire trust and confidence. Its faith in a person or thing allows us to accept what someone says as authentic. It’s a vital component for a business to have.

It is a powerful tool used to make customers feel comfortable doing business with you. The idea of credibility is not new and has been around since the beginning of time, though some may argue that it has been defined in different ways over that time. Some might say it is dependent on past experience, others might say character and integrity, while others still say it can be impacted by perception alone.

Regardless of which definition you subscribe to, what matters most for us today is how we view credibility in today’s world as online entrepreneurs.

Why Is Having Credibility Important in Business?

Any company or business can claim its customers’ loyalty, respect, and trust. But only a few businesses today have established their long-lasting, positive reputation and recognition in the global customer base.

These businesses earn their customers’ confidence because they uphold the highest standards in terms of operational processes, accounting practices, public relations policies, financial stability and transparency, and consumer protection.

If we look back in the history of business, we will see that a significant number of unsuccessful entrepreneurs lacked credibility.

Business credibility is the backbone of a business’s existence. No business can ever thrive without credibility.

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Credibility might also be referred to as reputation, trustworthiness, and popularity. These words illustrate the significance of a business to its survival and how it becomes successful in the market. Credibility has a lot to do with the customers, and it is important because the customers don’t go for what they don’t trust or perceive as high quality.

6 Ways to Enhance Credibility in Your Business.

How do you enhance your credibility in business? Is it hard to make yourself more credible?

Well, the thing is, credibility is something that has been earned. This means you already have it if you know how to earn it. It’s not as hard as it seems. In fact, you can achieve it much faster than you think.

Here’s how:

 SHOW UP CONSISTENTLY ON SOCIAL MEDIA

As a business owner, it’s important to show up consistently on social media in order to build your credibility. In fact, it might be the most important element of your marketing strategy in today’s competitive digital world. Even though you might have a great product or service that can help people, they’re not going to do business with you if they don’t trust you yet.

Social media is one of the best ways to establish and grow your reputation as an expert and a leader in your field. The more often you post and share relevant and valuable content, the more people will begin to see you as an authority figure.

The keyword here is “consistently.”  

Posting every day is better than posting once a week. Posting several times a week is even better!  

However, if you are just starting out and that sounds like too much for you, start with one post per day. Or, if posting every day isn’t realistic for you because of your busy schedule, commit to at least one post per week. The important thing here is that your audience knows what to expect from you, so they can count on seeing something new from you on a regular basis.

 CUSTOMER VIDEO REVIEWS

Video customer reviews are a great way to help your business look more professional and trustworthy to the customers who are viewing and shopping on your site. A good video customer review can make you seem more credible, professional, and reliable, which is definitely something that will help your business grow and succeed.

To begin creating video customer reviews, first, you’ll need to think about what needs to be included in the video. You’ll want to consider what questions your target audience would like answered by watching a video customer review of your product or service. It would help if you also thought about how you would get the information you’ll include in the video. One of the easiest ways to get this information is through email interviews with satisfied customers.

You can send an email questionnaire out to customers who have already purchased your product or service to ask about their experience with it.

Once you’ve received the information from these emails, you can begin putting together a script for the video customer review.

FOLLOW UP A LOT

Following up can be the difference between closing a sale and losing it, between winning a new client and having to start all over again, between getting a promotion and staying in the same position. Follow up is the key to making your business relationships work for you.

The follow-up process has been demonstrated to be so effective that some businesses have even seen their sales increase by over 500%! And it’s not just about getting more money—it’s about building credibility and trust. If you can show your audience that you’re willing to go out of your way to make sure they’re satisfied, they’ll be much more likely to spread the word about you and bring in more business.

Not following up is the fastest way to lose credibility in your business. The act of following up is a complete game-changer because not everyone does it.

Think about it: they probably get calls and emails all day long, so how can you stand out from the crowd? By attempting to connect with people who aren’t interested or don’t respond to your email? It’s a total waste of time.

Instead, here are some rules for effective follow-up:

Rule 1: Don’t be afraid to ask, only if you’ve built rapport first.

Rule 2: Ask them what they think…but not too often!

Rule 3: Stop chasing people who are clear that they’re not interested–it’s time to let go and move on.

Rule 4: Never send the same message twice; instead, keep changing what you say until you get a response.

With these four rules, you’ll never have to worry about making another follow-up call again! 

GET A VIRTUAL OFFICE

If you’d like your business to be seen as credible and trustworthy, a virtual office can help. When you meet with potential investors, customers, or partners, they often want to see a physical location of the company. Even if your business is predominantly online-based, having a virtual office space gives you that physical presence.

A virtual office gives you a business address in a prime location. This helps build credibility for your company, no matter how big or small it is. When a client sees an address at a prestigious business center, it can give them more confidence in your company’s professionalism. The address will also appeal to clients who may be looking for companies that are located near their own offices.

A virtual office also gives you the opportunity to meet with clients in professional conference rooms or suites instead of coffee shops and restaurants. Using these facilities allows you to give off an air of professionalism by offering your clients privacy and comfort when discussing important matters with you. In addition to these amenities, many virtual office providers offer additional services such as mail forwarding, live answering, and phone messaging services which will enable you to communicate with your clients in a professional manner and help make sure nothing falls through the cracks by having all of your company’s functions taken care of in one place.

To sum up all the ideas, here are the four benefits of getting a virtual office: 

1. They make your company look more professional

2. They help clients find you more easily

3. They let potential clients know that you’re serious about your business

4. They’re surprisingly affordable (and often include extra perks)

GET A GREAT WEBSITE

If you don’t have a website, it’s like you are saying, “Hey! I am not a real business! I can’t be trusted! Buy from somebody else!”

I have seen amazing businesses get turned down for contracts because they were the best option but did not have a website. Having a website is a very important element in building credibility in business.

As I mentioned billion times in my previous blogs, the website is once again a crucial part of your business. When it comes to building credibility, a website is absolutely essential.

If you don’t have one, the first thing your potential customers will do is search for you on Google. When there is no result for them to click on, your credibility drops significantly in their eyes. It’s as if you aren’t even in business because you’re invisible online.

That’s why it’s so important to have a website—it puts your business on the map. And as mentioned a gazillion times on my blogs, having just any website isn’t enough. 

Let me tell you again; your site has to be designed with care and thoughtfulness so that people can navigate it easily and find the information they need quickly. They should be able to tell what your company does or sells instantly and intuitively—not after clicking through links or pages of text.

If your site doesn’t meet these simple criteria, it could hurt your business more than not having a website at all. Customers who can’t figure out how to get the information they need are going to move on to someone else who makes it easy for them—and that means losing money and losing potential customers both now and in the future.

PRESS RELEASES

If you want to inform the public, create an official statement, or make an announcement that will be released to the media, you’ll need to use a press release. Press releases are also regarded as primary sources, meaning they are the original sources of information.

Why is it that so many people find the idea of sending out a press release distasteful? You may be one of them; you might think it’s contrived, or that it feels self-promotional. But here’s the thing: what you’re doing is, in fact, newsworthy—and if there’s no one to tell your story, then who will? That’s why sending a press release is essential for building credibility for your business.

Writing a press release and sending it to a suitable media person is a great way to get free publicity. It’s important to keep it short, professional, and newsworthy. The best way to attract the interest of your target audience is by making sure you have interesting content, quality writing, and focus on what the reader wants.

A few things to keep in mind when writing a press release:

1) Start with an attention-grabbing headline that reads like a news story.

2) Write the body of your press release in the third person and include background information about you and your company.

3) Write 300-500 words for the main body text and use bullet points or numbered lists for additional information such as contact details or key facts about you/your company.

4) Include links to relevant websites so people can learn more about you/your company after reading the press release.

For one thing, a press release serves as a written record of important milestones in your company’s history. It helps give context to future developments and offers outsiders a chance to see where your business has been and where it might be headed. A good press release can also attract new business from existing clients and potential customers; it lets everyone know that you’re serious about what you do and that you’re committed to keeping them informed about your work.

Common Mistakes That Lost Your Credibility.

When you’re trying to establish yourself as a legitimate business person, it can be easy to make small mistakes that end up costing you credibility. These don’t have to be fatal flaws- if you’re careful, they can be easily corrected to avoid damage.

Here are some of the most common pitfalls that cause credibility issues and what you can do to avoid them.

NOT DELIVERING ON YOUR PROMISES

You may be tempted to promise the world in order to make an impression or get a client, but if you aren’t prepared to deliver on your promises, you’ll find yourself with a lot of disappointed customers and a bad reputation.

So, before making any guarantees or commitments, think about whether or not it’s something you can really do for your clientele.

Remember: It’s better to under-promise and over-deliver than it is to make grandiose statements that you can’t keep!

BEING UNPROFESSIONAL OR UNORGANIZED

When your customers see how professional and organized you are, they’ll feel more confident doing business with you. If they see sloppy work or inefficiency, they’ll start wondering what else isn’t being done properly and may question whether they should stay with your company at all. Make sure you’re always projecting an image of professionalism.

DON’T TELL PEOPLE YOU’RE PERFECT- IT’S A LIE.

If you make mistakes, admit it- and then tell people how you’ll make it right. Owning up to your screw-ups makes you more human and shows that you really care about each customer’s individuality.

DON’T USE HYPERBOLE.

Don’t overdo the praise- when you do, it sounds false and like you’re trying too hard to get customers to buy from you. “The Best Thing Ever” or “The Best in the World” might be true for some people, but it’ll sound hollow when everyone uses those phrases to describe their own business.

Instead, focus on what makes your product better (for example: “Our product has an extra layer of protection against viruses”).

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 Mistakes happen. It’s just a part of life. But it’s what we learn from these mistakes that changes our lives, determines our fate, and helps us to succeed. The same basic rule rings true no matter where you are in life, either personally or professionally.

If you repeat the same mistakes again and again without learning from them, your chances of losing credibility- in business or in life- shoot up dramatically.

If you’ve lost your client’s faith in you and your services, then expect to see less work from them as well. While this might seem straightforward enough, maintaining that credibility is actually much easier said than done. But if you can avoid the mistakes we mentioned above and those similar to them, you should be fine.

Conclusion

Ultimately, it’s important to remember that credibility isn’t something that’s earned overnight. It’s built over time through consistent action and trust that your audience has for you. So make sure that if you want people to take you seriously– to trust you, to value your opinion– you need to approach every area of your business with the same mindset.

We are rooting for your success!

Adios! See you!

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How to Build Your Business Brand | 6 Easy Steps

by Charleen Montano May 3, 2022

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It’s the question that haunts every entrepreneur: How do you build a great brand? What strategies and tactics should you focus on? And how can you make sure your company really stands out?

And yup! We’ve all heard the same old advice: Be authentic. Be genuine. Be different.

But how do you actually do that?

You’ve been there. You’re sitting in front of a blank screen, or maybe a yellow notepad, and you’re trying to come up with some kind of branding for your business. You know that branding is important and can help you grow your business in the long run, but you just don’t know what to do.

You’ve tried everything- you’ve looked at other company brands, you’ve thought about your own favorite brands, you’ve even asked your friends what they like.  But no matter what you try, you just can’t come up with any ideas that are seen right for your business.

You’re not alone. In fact, it’s estimated that around 80% of businesses fail to create an effective brand strategy. Why? Because they don’t take the time to understand what a brand really is and how their company should use it.

The definition of a brand is something that’s often debated in business circles, but for the purpose of this article, take time to have it defined concisely.

Do you find videos more enjoyable? Watch this:

What is a Brand?

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A brand is a name, term, design, symbol, or any other features that distinguish one seller’s product from those of others. Brands are used in business, marketing, and advertising. A brand is a valuable marketing tool that differentiates your company’s product from competitors because it creates loyalty to your product, and most importantly, it makes money for you.

Or simply, a brand is why you buy Coke over Pepsi or Apple over Dell. Or why you choose product A instead of product B in the grocery store.

That simple, huh?

Now, I want to dig deeper into the definition because I’m so tired of this long debate about this. 

The word gets thrown a lot, but it’s not often defined. The fact is, there’s no single definition of “brand.” It’s a word that means different things to different people. To some, a brand is nothing more than a product name or logo. To others, it’s the sum of how the customers feel about the company’s products, services, advertisements, and customer service. 

In my opinion, most people think too narrowly about what constitutes a brand.  They equate it with a logo or name. But that’s just the tip of the iceberg. A brand is so much more than that tiny silver at the surface of your company’s image. It includes everything from the words you choose for your website copy to how your employees answer the phone to what happens on your social media channels to whether there’s an umbrella in your company logo.

Yes, really.

And it has very little to do with what you think about your business– it’s all about how customers perceive it.

So, why does any of this matter?

Because without a strong brand, your business will struggle to grow and succeed against a larger company that has its brand established since World War 2.

OK, maybe after that.

Why is Branding Important?

When you’re launching a business, it can be tempting to just focus on the basics: getting a product or service up and running, acquiring customers, and making money. However, this kind of “business first” thinking often fails to consider one crucial element vital to your business’s success: its brand.

In addition to what I was blabbering above, a brand is more than just a logo or a name– it’s the sum of all the ways that people perceive your business, whether through advertising and marketing materials or word-of-mouth recommendations from friends and family.

The right brand has the power to make people feel a certain way about your company.

In fact, studies have shown that consumers are willing to pay significantly more for products that carry their favorite brands; in some cases, they will pay up to 50% more for the same product!

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That’s because people identify with their favorite brands and want to support them– and if you don’t have a well-defined brand image, people won’t know what they’re supporting when they buy from your company. 

The goal is to make sure that every experience aligns with who you are and what you stand for as a company. Your brand is not just about how your business looks; it’s about how it feels. This is important because when you create a positive experience for your customers, they’re more likely to be loyal to your brand and buy products or services from you even if they’re more expensive than the competition.

They’ll also be more likely to recommend your product or service to other people, which is the best kind of advertising!

As a small business owner, the idea of establishing a brand can feel overwhelming—or even pointless. After all, you’re busy running a business and don’t necessarily have the time or budget to hire an agency or marketing team to help you create your brand. But branding is not just for big businesses with huge marketing budgets.

In fact, it’s just as important for small businesses as it is for big ones.

Here’s why:
1) It sets you apart from the competition. A branding strategy helps you distinguish yourself from other businesses in your industry, which makes it easier for potential customers to choose your company over someone else’s.
2) It gives your employees direction. Your employees are the face of your business, so it’s important that they understand and embrace your vision, mission, and values so that they can deliver a consistent customer experience every time.
3) It helps attract talent. Branding enables you to create a unique identity within your industry, which will appeal to people who want to work for an innovative company that offers growth opportunities.

6 Steps To Create Your Brand

It’s true, creating a brand for your business is a complex process. You’ll need to know what to include in your company brand, how to use the tools at your disposal, and how to deliver a cohesive message throughout your entire brand.

But before you can dive into creating or revamping your brand, there are some basic steps you’ll need to take. Branding isn’t something that happens overnight, so don’t let the idea of branding intimidate you into delaying the process!

With just these six steps and some time in your hands, you’ll have a new brand up and running no matter what industry you’re in.

FIND OUT WHO YOUR CUSTOMER IS– AGE, GENDER, RACE, PROFESSION, AND ANY OTHER KEY THINGS ABOUT THEM.

Here’s a fun fact: If you don’t know who your customer is, you don’t know what to sell them.

In a world where it feels like everyone has a business and everyone is selling something, how can you stand out?

One of the most important ways you can stand out is by building your brand, and one of the ways to build your business brand is to find out who your customer is, their age, gender, race, profession, and any other key things about them.

If you don’t know this information, you can’t target your marketing efforts toward people who are likely to be interested in what you have to offer. You will probably be wasting time and money marketing to people who aren’t interested in what you have to offer or, worse yet, don’t even need it.

You may think that the answer to this question is “anyone with a pulse.” While that may seem like a reasonable answer on the surface, think about it for a moment.

If everyone needs what you have to offer, why do so many businesses fail?

Businesses fail because there aren’t enough people willing to pay for their product/service or people who can afford to do it themselves (DIY) the product you might be selling or not in the right marketplace.

Might you be selling high-heeled sandals in the middle of the forest without even realizing it?– OK, Don’t take it personally and literally.

But you got the point, right?

First things first. Do yourself a favor. Know your customer!

FIND OUT WHAT THESE CUSTOMERS NEED, WANT, AND LIKE


“When you find out what your customer needs, wants, and likes, that’s the beginning of a business relationship. The more you know about your customers, the better off you’ll be.”

-Kevin Stirtz.

As Kevin is a marketing expert, he understands that customer insight is mandatory for businesses to succeed. You can’t build a brand without knowing who your customers are. It’s important to do so because it helps you generate leads faster, make better decisions, and improve your customer service skills by analyzing the customers’ feedback. All of this will help give your brand an image of being reliable and efficient, making it easier to build relationships with new clients.

Getting to know your customers is a lot like dating. You want to make sure you’re compatible with each other and that you’ll be able to keep each other happy in the long run. A healthy relationship between business and customer is no different—it is built on understanding what each party needs from the other and making sure that everyone’s needs are being met accordingly.

Determining your customers’ needs, wants, and likes might seem difficult, but it’s actually very simple. Once you’ve figured out the types of people who buy your products or use your services, you can start to ask yourself more detailed questions about their personalities and preferences. Are they young? Do they have kids? What kind of car do they drive? How much money do they spend on groceries? What do they do for fun? What kinds of problems do they have in their lives? What worries them? The answers to these questions will help you tailor your marketing efforts to their interests, which makes for a better experience for them as well as for your company’s bottom line. This process also helps you clarify what your product or service is really all about—and it helps you think of ways to make it even better!

FIND OUT HOW TO REFLECT ON EXACTLY WHAT YOU KNOW THEY CARE ABOUT THE MOST

What does it mean when your customer cares about something? What should you do if they care about more than one thing? Does it matter what they care about, or can you just make them care about something you think is important? And why is it important to find out what they care about in the first place?

It is not just a matter of knowing what your customers care about the most. You need to reflect on exactly what that means and why you should care, too. Asking yourself these questions regularly will help keep your brand relevant to your audience.

The world of personal branding is tricky to navigate, and it’s easy to get lost in the process. The most important thing to remember is that you need to be yourself. It’s the only way you’ll create something unique, and if you don’t do that, then all your efforts will be for nothing. And how do you know who you are? By reflecting on exactly what you know your customers care about the most and why it’s important to them.

One of my favorite personal branding examples comes from Seth Godin, who wrote a book called Purple Cow. In it, he explains how he came up with his brand by focusing on what his customers didn’t like: old-fashioned yellow cars. When he realized they were tired of seeing those cars everywhere, he came up with the idea of a purple cow—something that would stand out from everything else around it. That purple cow led him down a path toward creating an entire company based on this concept (he even has an office with purple cows painted all over the walls!).

Another great example comes from Apple co-founder Steve Jobs, who knew what his customers wanted before they did: sleek design and minimalism. He took these ideas and turned them into something new by creating products that could help fulfill his customers’ needs and ideas.

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When you’re building your brand, it’s important to know what your customers care about the most—not only because it helps you connect with them and make them happy, but also because it’s a way of giving back. If you know what matters to them, then you can show that they’re not just paying for a delivery service or a product—they’re also supporting something that’s meaningful to them, whether it’s a cause or an organization.

And in this day and age, where people want brands that align with their values, knowing those values is key to success.

For example, suppose you know your customers are passionate about animal welfare and environmental sustainability. In that case, that means you can offer products made from organic cotton or fair-trade hemp instead of conventional cotton and denim.

Or, if your customers’ top priority is gender equality and women’s rights, you can highlight how important hiring women in leadership positions is to your company culture. Knowing what your customers care about the most will help you build a brand that attracts more people who share those values—and can even change the world in the process!

CREATE THE 3 CORE VALUES OF YOUR BUSINESS

You’ve heard that it’s important to define your company’s core values, and you’re probably thinking, “how the heck am I supposed to do that? The core values of my company are 1) to make money and 2) to have fun.”

The truth is, establishing this essential foundation for your business is actually pretty simple.

First off,

What are core values?

Core values are the basic tenets of your business philosophy. They’re the principles and beliefs that guide how you operate on a daily basis. In other words, they describe how your company does things.

Why define core values?

Because when you know exactly what you stand for as a business, you can lead with confidence. You know how to make decisions about where to invest time and resources. You can determine which kinds of partners or clients are ideal for you. And you can also find ways to differentiate yourself from competitors in a crowded marketplace– a huge advantage!

How do you define them?

Eazy peezy as reflecting on the past experiences and identifying the things you value most in those situations that have brought success, fulfillment, or joy. It might not be obvious at first what those things are– sometimes it takes really thinking about them before they become clear.

Now, here’s the main point: a brand’s core values are an organization’s essential and enduring principles that guide its actions, behaviors, and decisions. These values are like the DNA of any company; they represent the foundation upon which all other aspects of the business are built. Core values should be more than just words on a piece of paper; they need to influence how employees behave and how customers perceive them.

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Core values are important because they help companies define who they are and what they stand for. They also influence how employees operate within the organization and how customers perceive them.

For example, one of the core values of Strive Enterprise is “over delivery,” we always aim to exceed what was the expectation of our clients. It is very important to us to do more of what is in the average and aim high to reach the highest peak result of our product.

Another is “we are always for the client,” which is why we do custom works– the fact that we care about our clients and bring out their branding, we do customized work in need or preferred by the client to achieve their branding goal.

With these example of core values, we believe that this will set us apart from other companies that may not adhere to such high standards, which makes our reputation better known among consumers as well, leading them to become more loyal over time.

DISCOVER THE BEST SALES PSYCHOLOGY FOR ALL TYPES OF CLIENT (WHETHER THEY ARE PASSIVE, AGGRESSIVE, OR NEUTRAL)

When it comes to sales, the customers aren’t always right. Not really. In fact, they’re frequently wrong– and that’s just fine. 

The customer doesn’t have to be right. They just have to be happy enough to buy what you’re selling. The key is learning how to make them happy enough, and that means understanding their psychology. The three main types of customers are passive, aggressive, and neutral, and each one responds best to a different kind of interaction with salespeople.

Passive customers are those who are hesitant to make a purchase. They will likely not make any decisions on their own, but that doesn’t mean that they’re not interested in buying your product. You’ll just have to be persuasive enough to get them to come around.

Aggressive customers are often described as having an extroverted personality type, which means they’re outgoing and enjoy socializing with others. They tend to be assertive and prefer to make decisions quickly– perhaps even impulsively. Because of these traits, they’re likely to be more receptive to short-term sales pitches, like those that focus on discounts or other incentives that encourage instant gratification.

Neutral customers are those who will buy only if the cost is right and who don’t care about anything else. They’ll look for the cheaper option unless something is truly better than what they’re considering; then, they may pay more for it– but only if it’s exactly what they want or need.

Identifying the type of client you’re dealing with is a crucial step in building a strong brand and sales strategy. This can give you the insight you need to sell yourself up for success.

Remember, the key to the customer’s mind is not what they want to buy… it’s WHAT they want TO buy.

If you solve their problem, people will buy, even if it’s not your product.

APPLY ALL THE 5 STEPS.

Following all the steps mentioned will be the first big step to creating your brand. You should always believe that your brand has to be something very positive and with which you will identify yourself. And next step is to have big ambitions in the future and work harder every time to get success everywhere in this world.

And thus, design your brand like you are designing a nice dress for it. Decide on a color that is just right for your brand’s personality; you can do it gradually or go bold. Maybe add some accessories or dominant features like the waistline or something else. But most importantly, finish it with a nice bow!

Writer’s Thoughts

The majority of the factors in the success of a business can be narrowed down to customer experience and relationships. We want you to focus on improving and recognizing your customers while doing what is honest, best, and right for them.

This is just as a customer as it is as a business owner. We do not want you to buy-in to something that says it will magically or instantly get your money back in five minutes online.

Your brand should be the core of all that you offer. If you take any of this information and make changes in the way that you develop your brand, we would love to have feedback from you about it because there are many options available for building yourself a solid brand in today’s competitive market.

Hopefully, we have provided you with a good set of tools to think about and how to apply them in your business. Find ways to use these tools to build your own brand, and take some time every now and then to reflect back on your brand.

Does this help or hurt the brand?

From this reflection, you will likely find ways to improve on your current brand or come up with a new brand idea that you can implement.

In the end, it’s all worth it.

Blog

7 Ways To Get Your Business Noticed Right Out of the Gate

by Charleen Montano May 5, 2022

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So you have opened your own business, congratulations!

You want to get known, eh?

You’ve got a great product, an innovative service, and a unique idea. You know people will love it. But how do you make sure they know about it?

There are lots of ways to get the word out about your startup: social media, PR, advertising, word of mouth, and more. But some strategies are better than others– and some strategies should be avoided at all costs.

In a world where so much information and so many businesses, being unknown is a quick way to get left behind.

The good news is you don’t have to be a celebrity or a household name to get known as an expert in your industry. In fact, most of the time, it’s the people who are the most successful at getting their companies known and who aren’t well-known outside of their industry.

Why? Because they know what they’re doing. They’ve figured out how to build a brand that people trust and want to work with. So if you’re trying to make your business into something bigger than just yourself and your reputation, here are seven ways to get yourself known.

And oh! We’ve got a video version of the same topic– Jose Silvera, the CEO of Strive Enterprise, makes videos that could help you grow your business– live weekdays at 9 AM and 3 PM PST on YouTube and Instagram!

 RECONNECTING

To be known as a business owner, you need to do your research and find out what your target audience wants.

Reconnecting with everyone you know, whether you think they will buy from you or not, is one of the ways to get your business known.

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This is called networking, and it’s a compelling way to build your business. The more people who know about you and what you do, the better for business.

There are many people you know who you don’t think will buy from you. And there are some people that you think might buy from you but haven’t yet. The key to getting your business known is to reconnect with everyone, whether they’re going to buy from you or not.

Here’s why:

You Never know what the future holds. If someone was interested in buying from you and didn’t have the money, they may have it now and be ready to buy. Or maybe an opportunity presented itself that made it possible for them to make a purchase now instead of later.

Sometimes, people just need reassurance that what they’re doing is right or wrong. They need validation from someone they trust before taking action on something important, like making a purchase or hiring someone for a project.

And, that’s where you come in!

TALK TO PEOPLE ABOUT YOUR BUSINESS

You’ve connected with your friends and everyone you know. You’ve asked them how they’re doing and told them how you are doing. You’re all doing great. Great!

Or maybe you’ve told them you’re back in town and want to spend some time with your family and might as well spend time with them before going back to your busy schedule. They have a busy schedule, too, and you met up and had a great time together. Great!

Now it’s the time to start talking about your business.

Tell people about what you do if they ask. If someone asks what you do, take advantage of the opportunity by telling them about your business (even if it isn’t related). Not only will this give them valuable information but also shows that you’re proud of what you do, which builds trust in others. 

To promote your business, it’s important to talk about it whenever you can. After all, if you don’t talk about it, who will?

The more people who know about your business, the more likely it is that someone will hire you or refer someone else who needs a similar product or service.

FOCUS ON THE PROBLEM AND SOLUTION

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You may be the best business person in the world, but if you don’t know your target customers, you won’t be able to sell anything.

 If you want to start a business, you need to know your potential customers. You can’t just create a product or service and expect everyone will enjoy it.

It’s important to take time to know deeper about your potential customer’s problems, and knowing the best possible solution to help them is one of the steps to getting your business known.

The more you know about your target audience, the better chances you have to make them happy with your services or products so that they become regular customers and eventually refer others. 

After all, people don’t buy products. They buy solutions to their problem.

The first thing you need to understand is what your customers want. Ask yourself: Why do people buy my products? What problem does it solve for them? If you’re going to sell more, you need to know what your customers want and how your product can help them.

People don’t care about you; they care about themselves and how your product will benefit them. This means that if you want people to be interested in what you have to offer, then you need to show them how it will benefit them.

GET A LIST OF WHAT PROBLEMS THEY HAVE THAT YOUR PRODUCT OR SERVICE MIGHT HAVE SOLUTION

What you want to do next is make a list of all the problems that these people are having and how they will be solved using your products.

This is called a “need analysis.” A needs analysis is the process of finding out what problems your customers are having and then finding out if you can solve those problems.

The best way to do this is by asking directly. You might ask them to fill out a survey or questionnaire, or maybe even literally make a list of the problems they are facing. The key here is that you want to find out why they’re having these problems.

Why? Because this is where your product or service can come in. If you know what problems people face and how your product solves those problems, you can offer them the solution at just the right time!

POST A CONTENT DESCRIBING THE SOLUTIONS

You have to keep in mind that people are becoming more and more conscious about buying products and services. The reason behind this change is the fact that people now have access to a large number of information sources on the internet. They can easily find out everything about any product or service before buying it.

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When you post content about your business through social media, it becomes easier for people to find out about your brand and products. This increases trust in your company and makes them more likely to buy from you rather than from other companies offering similar services at lower prices.

You may have heard of the saying,

“People don’t care how much you know until they know how much you care.”

-Theodore Roosevelt

This is incredibly true when it comes to getting your business known in the industry. In fact, this is one of the best steps in building trust with your customers and establishing yourself as a leader in your field.

Creating content to help your customers solve their problems is the best way to create awareness and get your customers to know about you. However, it is important to understand your target audience and what they want from you.

When you have this information, then you can start creating content for them. You can write articles or blogs about the solutions for their problems and then post these on social media sites as mentioned above. 

The more solutions you offer for a particular problem, the more likely it is that someone will find one that their needs perfectly!

KEEP IN TOUCH WITH ALL YOUR CONNECTIONS

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Once you have reconnected with everyone, keep in touch with them! Send them emails and text messages when something new is going on, such as an upcoming event or a special offer. If someone mentions something about your business, reply with a thank-you note and let them know how much it means to you that they think of you.

With that said, you also need to have a strong social media presence, and you can’t just rely on Facebook alone. It would help if you connected with people on Twitter and Instagram, too, or any other social media that could possibly help you with the matter.

Make sure that you’re sharing content regularly on all of these platforms. It doesn’t matter if it’s promotional or not; as long as it’s good quality content, they will share it with their friends and family members, who will then share it with their friends and family members.

You need to make sure that you are engaging with your audience consistently so that they feel like they know about your brand and its products or services because if they don’t know about what you have to offer, how will they buy from you?

PRODUCE A GOOD PRODUCT OR SERVICE AND DELIVER ON TIME!

In this age of rapid technological development, the customer is king. People want what they want, and they want it when they want it.

If you’re not able to deliver on time, your business will be in trouble. And if your product or service isn’t good enough, you’ll be out of business even sooner.

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Think like your customer. When you create something, you should think like your customer. You have to understand what they want and what they need. Once you get this, it will be easier for you to come up with something that will satisfy them completely.

The following are some techniques that can help you produce a good product or service and deliver it on time:

Do not just focus on the product alone but also on the customer’s experience when using it. If a person buys a car, he wants to enjoy driving it too – not just own it! Therefore, if you are selling any products or services, make sure that they are not only useful but also enjoyable as well so that people keep coming back for more even after buying them once already!

Make sure everything is done properly from start to finish so that there are no mistakes or errors, which may lead to problems later on down the road when someone tries using your product or service for the first time after buying it from you! It is always better to do things correctly the first time around rather than having to do them over again because of something that was done incorrectly in the first place!

General Overview

There are many reasons why people want to start their own business. For some, it is a way to escape from the rigidity of working for someone else. Others want independence and control over their lives. Still, others hope that they can make more money than they can as an employee.

But often, when people first begin their business, they have no idea what it takes to succeed. They don’t know how hard it will be or how much time and energy it will consume. They also don’t know how much money they will need to get started or how long it might take them before they start making any money at all.

As you begin your journey into entrepreneurship, you need to understand what you’re getting into. You need to know exactly what kind of business you want to run and how much time and money it will require before you can expect any return on your investment (ROI).

The most important thing is to choose a business that you enjoy doing — one that will allow you to fulfill your passion in life while earning a living at the same time. Even if this means earning less than your current job pays or spending more hours in the office than normal, at least you’ll be happy doing what you love!

Got any questions? Let me know, comment down below or DM us!

Adios! See you!

Blog

Tips For Making Content For Your Business When You’re Just Starting Out

by Charleen Montano May 6, 2022

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Content marketing has become a huge topic in digital marketing. The reason is that you can’t ignore it if you want to succeed online. It’s one of the most effective ways to attract visitors, build trust, and drive conversions.

But how do you know if your content is really working? And how can you create more of it?

Table of Contents
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We’ve got a video version of the same topic– Jose Silvera, the CEO of Strive Enterprise, makes videos that could help you grow your business– live weekdays at 9 AM and 3 PM PST on YouTube and Instagram!

The most important part of any marketing strategy is the content you produce. Whether it’s a blog post, video, podcast, or whitepaper, content is your way to connect with your audience and make an impression on them.

But what makes great content? How do you create a successful marketing campaign? And why should you even bother with this stuff in the first place?

Wait up! Let’s first define what we are talking about and the reason you are here: What is Content, by the way? I know you know the answer; let’s get the typical deference and see the denominator of what you know, and I know!

What Exactly is Content?

The definition of content in business can be tricky.

Content is the total of all information, data, knowledge, and intelligence that exists within a business or organization. The term is often used interchangeably with “content marketing” but subtle art exists between the two.

The term “content” can describe both physical and digital assets. For example, books, magazines, newspapers, and e-books are all considered forms of content. In addition, web pages, blogs, and social media posts are also regarded as forms of content because they share similar qualities with traditional offline media such as print publications in terms of their ability to convey information to an audience.

However, not all online content is created equal. Some types of online content perform better than others when it comes to driving traffic, increasing sales conversions, and boosting brand awareness among consumers.

Content is all about adding value to your audience. Right?

What Makes a Good Piece of Content? (Quality VS Quantity)

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If you’re writing a blog post, you want it to be good. And by “good,” I mean that it will help your readers learn something new, answer their questions, or provide an enjoyable reading experience.

But what makes a piece of content good? There are many factors, but one of the biggest ones is simply whether or not it’s unique.

If you’re creating a piece of content for your company, you want something that will help differentiate your brand from others in your industry. But if you’re looking to get more traffic and leads from your blog posts, you need something that people won’t easily find elsewhere on the web.

Let’s start with the basics: What makes good quality content?

There are plenty of definitions out there, but I’d say they all boil down to these two things:

1). Useful content is easy to understand and act upon

and,

2). Content provides value to its reader.

Now, you might wanna ask, “How do I know if my content is good?”

Man, it’s a tricky question to answer because so many different factors affect the quality of content. So instead of trying to give you a single answer, we’ve decided to break down what makes a good piece of content into two categories: quality and quantity.

The quality and the quantity of content are the two key factors that determine the success of your website.

Quality Content: The quality of your content plays a crucial role in determining whether or not your website is going to be successful. The quality of your website will ultimately determine how well it ranks on search engines and how many visitors you get from each of your pages. If you want to create useful and valuable content, then you need to focus on creating original content that is informative, interesting, and engaging.

Quantity Content: While creating quality content is important, you also need to produce a considerable amount to reach as many people as possible. If no visitors are coming to your website, then there won’t be any conversions either. You need both quantity and quality in order to keep people coming back for more!

Even though quality vs. quantity of content is a debate that will likely never end, the Internet is full of articles that argue both sides, but the truth is that there is no one-size-fits-all answer.

In addition, quality content can be defined as anything that adds value to the reader and helps them achieve their goals. This could be in how-to information, product reviews, or even just entertainment.

Quantity content refers to the sheer amount of content you produce on your blog or website. The more you produce, the better chance you will rank well in Google search results (and any other search engine).

So, for me, there’s no need to argue anything about whether which is more important– quality or quantity; after all, it depends on what type of business you are running and what kind of approach you would like to have in creating the content for your business.

The Benefits of Creating Content for Your Business

Every business needs content.

Content marketing is an essential part of any B2B business’s strategy. It can help you reach your target audience, drive traffic to your website, and increase leads.

But, if you are a small business, you might be wondering if it’s worth the time and effort to create it for your website and social media channel.

The answer is yes! You need to have content because:

Content helps you build trust with prospects. When you create useful resources for your target audience, they will see you as a trusted resource in the industry. This will help develop relationships with them, leading to more conversions and sales.

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Content  increases brand awareness and visibility. Content marketing allows you to spread your message across multiple channels and platforms like social media, blogs, and news sites without paying for it. This makes it easier for people to find your brand and product online.

Content  increases traffic to your website through search engine optimization (SEO). When you create high-quality content around topics that people are searching for online, this will help improve your rankings on search engines like Google and Bing. This means more people will be able to find your website when they’re looking for information on specific topics or products related to yours.

Content improves customer experience and retention. Well-written content helps customers find answers to their questions quickly and easily– without having to wait on hold or talk with a live representative who may or may not know much about the product or service they’re looking for in the first place!

Who Are Your Audience?

Business content is written to inform, solve problems and answer questions. It’s written with the intent of making a sale or getting a customer to do something.

So who are the audiences for business content?

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The most obvious audience is your customers. If you’re in retail, then your customers are the people who shop in your store. If you’re in real estate, then your potential customers are those who are looking for a home. And so on.

But other audiences might not be obvious:

Internal employees– your employees need information from you because they can’t always access it themselves. They may not have time to search through your website or read all of your emails; they may not even know what they need to know. They need quick answers and solutions– and they have better things to do than wait around for them.

Potential employees– if you’re looking for new employees, chances are good that you have an employee retention problem right now. Why? Because there aren’t enough qualified people out there who want to work for your company! But if they could find out who you really are–what makes you different from other companies– they might be more interested in joining. 

You’ve probably heard that the “customer” is the most important person in any business. But if you think about it, customers are actually only one part of the audience for your content.

Your employees are also an important part of the content consumption process because they’re often responsible for helping customers find what they need while they’re on the phone or talking with them face to face (or chatbot).

But, let’s face the reality that we both created content for the sake of the business and for potential customers to see it. That is the primary goal. ‘ight?

By now, you might be asking, “So, how would I reach the goal? How would I know that my content would reach the target audience?”

Well, it might be harsh to say this, but you don’t need as much content if no one sees it; after all, why would you waste your time developing all this content if you just have 1000 followers and a few Facebook friends.

As I mentioned above, it might be confusing that the more content you create, the better chance you have to be visible to your audience. However, on the contrary, if you are making your content for your follower on social media such as Facebook and Instagram (assuming you don’t have a bunch of followers yet as a new business), errr, you might be wasting your time producing such content.

It is said that, “in February last year, the average Instagram post reach dropped from 10% to 1 to 5%, and it’s been below 1% for years when it comes to Facebook company pages.”

Meaning that if you have 1000 followers, only 10 to 50 people will notice your message, and the users who engage with your business the most, such as friends and relatives, are unlikely to purchase anything.

But, no worries. I got you!

First of all, stop creating more content and instead focus on gaining more followers. Obvious right? Ok.

How to Grow Your Followers?

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Supposed you’ve built an awesome social media account for your business, but no one notices because you only have a few followers.

People like following influential accounts on social media. 

It’s just how it is, and there’s nothing wrong with that.

But what if your goal is to build followers who are actually interested in your content? What if they want to hear what you have to say? What if they want to engage with your posts?

Building a following of like-minded individuals may take much longer than making a huge account overnight, but it is much more worthwhile in the long run, both for you and for those willing to follow.

So, how do you grow your followers on social media for your business account?

Here are the tips from Jose, according to his live video.

Ask for the follow to your target audience. Find their profiles on the Instagram search or look for followers that follow other businesses like yours.

If you are a B2B company, you can find some potential customers by searching for accounts that follow similar brands in your industry. For example, if you sell fashion accessories, search for accounts that follow other fashion brands and then reach out to them via DM.

Follow them, so they follow you back, then unfollow them. You can only follow 30 people per hour for 8 hrs.

You can also use hashtags on social media. Use hashtags relevant to your business or industry, and make sure that the content you post is valuable and informative.

Like and Comment on targeted audience prospects’ posts until they follow you.

This will take time and effort, but it’s worth it in the long run. Once you have an established presence on Instagram, it will be much easier to grow your following and connect with other like-minded individuals.

Do the same in their stories and lives.

Tell everyone you know to follow you.

Ask your followers, who they know that would like to follow them, then go and ask for the follow using these person’s names as a reference.

Lastly and the best of all, you must pay for the advertisement.

If you want to get more followers fast, then paying for advertising is your best choice. This can help you get your business in front of the right people, so they see your posts, which will lead to more followers.

Paying for advertising isn’t cheap, so make sure that your efforts are worth it by tracking their effectiveness over time.

“If you just create content like crazy, forget it, you won’t be able to grow your account, and you will waste your time and money, and you have probably been doing it all this time, I’m sorry to say it, but I promise you that you can improve your situation, I understand your frustration, but you must keep working hard and smart.”

It’s simple concept: the more followers you have, the more people see your account and content. As we’ve outlined above, there are plenty of steps to follow to build your social media presence on Twitter, Facebook, LinkedIn, Instagram, and Google+. Remember that your profile has to be presentable while being filled with valuable content—not just constant solicitation.

THE BOTTOM LINE

The most important thing to remember when writing content for your business is that your company’s voice and its brand are the most essential things, regardless of what type of business you are.

When it comes to creating great content, you need to be able to understand who your customers are, what they want to hear, and also what kind of stories will put them in the places where you want them to be. The more familiar you become with the people you want to work with, the more effective and powerful your messaging will be.

As you can see, no one said that creating content for a business is a piece of cake. You’ve got to be creative, to constantly seek inspiration and new ideas, improve your skills on a daily basis, and make original work that will bring desired effect to your customer.

It’s a challenging task, but someone has to do it.

So, if you finally got the homework that describes how to make content for your business— welcome to this wild ride of making it production-ready!

Have an awesome day!

Blog

10 Ways to Keep Disciplined in Business so You Don’t Give Up

by Charleen Montano May 10, 2022

“Discipline is the bridge between goals and accomplishments.”

– Jim Rohn

Rome wasn’t built in a day, and your business won’t be either. It takes time, effort, dedication, and, most importantly, self-discipline when you’re trying to launch a successful business.

It’s no secret that business owners have to deal with a lot of stress. It can be overwhelming, from juggling a million things at once to working long hours. Trust me– I feel you.

But if you don’t have the discipline to stay organized, prioritize, and manage your time, you’ll never make it– come on, it’s pretty obvious.

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I know you feel powerless when your business doesn’t grow, despite your ideas, efforts, and hard work. You don’t have a crystal ball to foresee what the future holds for you, but you can definitely take steps towards taking control of your business right now.

Or, if a video is more enjoyable to you, you can also watch the live video– Jose Silvera, the CEO of Strive Enterprise, makes videos that could help you grow your business– live weekdays at 9 AM and 3 PM. PST on YouTube and Instagram!

Now, it is well-known that you need to be self-disciplined to achieve success. In your business, it’s crucial, though.

You see, the good thing about being rich isn’t getting rich but staying rich.

But how do you stay rich?

You got it by being disciplined.

Let’s dig deeper…..

What is Discipline in Business?

Discipline is the ability to do what you should do when you should do it, whether you feel like it or not– that is the simplest definition you could ever have.

When it comes to business, discipline is one of the most important traits a person can have. Discipline is what allows you to stay focused on your goals and keep moving forward even when it gets tough. Without discipline, you will not be able to reach your full potential or accomplish anything worthwhile in life.

In business, discipline comes from a commitment to vision and values. It comes from having a purpose greater than ourselves that we strive to achieve regardless of obstacles or challenges. It comes from having a clear strategy that we follow every day as we make decisions about how we spend our time, energy, and money.

Discipline comes from having the courage to say “no” when it’s right for our business, even if it means disappointing others around us, such as customers or suppliers or even family members or friends who want us to do something else instead of what we need to do for our business right now!

How Important is Discipline to Your Business?

A business without self-discipline is a sinking ship.

Discipline is one of the most essential things in business, but it’s also one of the hardest to achieve.

Discipline is what allows you to run a business on autopilot and spend more time on things that really matter. It’s what allows you to focus on doing your work instead of getting distracted by other tasks or anything.

But discipline is not just about efficiency– it’s also about prioritizing the right things in life. If you don’t have discipline, you’ll be constantly tempted by shiny objects that have nothing to do with your business or personal goals.

The point is: to gain control over your time so that you’re able to focus on what matters most.

If I were to write an article about why discipline is crucial in every business, I’d have to spend my entire writing career to accomplish it– no? Ok. The reason for this is actually obvious since I assume that you, reading this blog, was not born yesterday, right? I’m right!

Anyhow, here are just a few:

1). Discipline helps you get things done and complete tasks. Without it, you’ll have trouble finishing your work on time and in good quality.

2). Discipline helps you avoid procrastination. When you have a task before you and know that it must be completed, there’s no more time for procrastination or excuses not to get started. You just do what needs to be done.

 3). Discipline helps keep distractions at bay so that you can focus on what needs doing at this moment and complete tasks faster than someone who doesn’t have discipline would be able to do so.

Gaining discipline is often a problem for budding entrepreneurs. While it’s certainly taking the first step, discipline is not the most common reason why small business owners succeed or fail. In fact, discipline is just a stepping stone to true success. What you must do is figure out where you want your business to be and go there deliberately with a short-term goal and long-term plan.

10 Ways to Keep Disciplined in Business

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It is no surprise that entrepreneurs have a hard time staying disciplined. That’s because we’re both blessed and cursed by the fact that we are dreamers, which is both a blessing and a curse in itself.

We’re blessed because we believe in our idea(s), which can often be the difference between success and failure. But, on the flip side, it means that if you don’t keep your head up, then you run the risk of giving up.

AVOID TALKING TO NEGATIVE-MINDED PEOPLE

If you want to succeed in business, you need to surround yourself with positive people.

I know it sounds cliché, but come on, it’s true.

Negative people can be toxic. They’ll drag you down and make you feel bad about yourself and your work.

But here’s the thing: You don’t need to avoid everyone whose negative—just the ones who are constantly complaining about their lives and the world around them. And, of course, the one who doesn’t believe in you.

 It’s natural for us humans to complain about one thing or another. Still, if someone is constantly whining about negative things happening in their life or the world, then they’re probably bringing that negativity into your life as well.

Our advice is simple: Avoid talking with people who don’t believe in what you can achieve and people who only talk about what’s wrong with their lives or how bad things are going for people or your business.

KEEP ON LEARNING

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Study sales, marketing, business, how to improve your products and services, how to improve customer service, and any other skill that will help you perform better in your business daily. Staying disciplined and successful requires knowledge.

“If you don’t know what you are doing and believe in it, then it’s almost impossible to stay disciplined.”

– Jose Silvera

That means you have to do what it takes to keep moving forward. A lot of people will tell you that you need to be passionate about what you do if you want to be successful in business. While passion is important, it’s not enough. You also have to be disciplined and keep learning new things.

Discipline is the ability to follow through on commitments and obligations even when they’re inconvenient or uncomfortable. It’s not easy, but it’s necessary if you want to build a successful business.

The most successful entrepreneurs know this, and they invest their time learning new skills and developing a solid foundation for their businesses.

There are many ways of learning and improving yourself as an entrepreneur. You can read books, listen to podcasts or watch videos on the internet. You can attend training or seminars where experts share their knowledge with you.

And of course, make use of technology by– online courses, e-books, et cetera.

FOLLOW UP WITH CUSTOMERS CONSISTENTLY

One of the steps to staying disciplined in your business is to follow up with customers consistently, and not following up is the fastest way to lose credibility in your business.  

The first step is to have a list of customers you want to follow up with. The next step is to create a follow-up schedule and then stick to it.

For example, you can send out an email or message to all of your customers two weeks after purchasing from your store. This will allow you to remind them about your brand and products while also giving them some time to check out the product they bought from you.

If a customer has not yet purchased anything from your store, you can send them a pitch for a different product they may be interested in purchasing.

By following up with customers consistently like this, you are more likely to make more sales and improve customer satisfaction levels because they will feel like you care about them as people rather than just seeing them as dollar signs.

AVOID DISTRACTION

The key is to find a balance between work-life balance and productivity. Don’t waste time on unproductive activities or group chats. If you want to get results in your business, focus on what is important for you – family or not family-related activities.

I know, I know.

This is a very hard task to do.

It’s not easy to sacrifice some things in your life and leave them behind. But if you want to be successful in life, you have to make sacrifices.

If you want to be successful with your business and make money online, then you have to give up other things in your life that do not bring value to your business or personal life.

If you want to grow as a person, then you have to sacrifice all the things in your life that are not as important for you as growing as a person.

For example, if you have a bad habit such as smoking or drinking, then cut down on that or completely quit it for good. You will be surprised how much more productive you will become if you stop doing those things.

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I am not saying that these habits are bad, but they can be very distracting if you try to build a business from scratch or grow an existing one.

Don’t give up on yourself even if, at first, everything seems impossible because when you think about it again, there is always a way out!

TREAT YOUR BUSINESS SERIOUSLY

 If you want to build a successful business, you need to understand that it’s not just about getting up in the morning and working.

And if you want to succeed in your business, you need to treat it like a job — with the same level of commitment and focus that you would give to any other job.

Avoid using phones except for business during your business hours and stay away from any possible things that could ruin your focus on what you’re doing.  Avoid talking or chatting to anyone except when it is as important as your business matter.

And no matter what happens, don’t use social media sites like Facebook or Twitter during working hours unless they are related to your business, or they are used for marketing purposes. These sites can be very distracting and pull away from any progress you may have made that day.

PRIORITIZE YOUR ACTIVITY IN ORDER

Prioritizing your activities is a key skill for increasing your productivity. It can help you be more effective at work and in your personal life.

The first step is to define your goals. You may have several goals but only one or two that are most important. Write down your top three priorities, then focus on them one at a time until they are complete.

Once you have defined your goals and prioritized them, you need to evaluate how much time each activity will take. If an activity takes less than 15 minutes, do it right away. For activities that take between 15 and 60 minutes, schedule them in blocks of time with other tasks that are closely related or dependent on each other (e.g., research and writing). If an activity will take more than 60 minutes to complete, break it down into smaller chunks or use a project management tool like Trello or Asana to organize all of the tasks involved in completing it into manageable chunks that fit into your schedule over time according to their due dates, so you aren’t overwhelmed when trying to remember everything you need to do at once!

MAKE THE MOST OF WHAT YOU HAVE

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If you want to go somewhere, you have to start walking. If you’re going to get something done, you have to start doing it.

“Don’t think about what you don’t have available and haven’t been able to accomplish yet; apply what you have and know consistently. Going over everything you don’t have will make you feel bad, especially at the beginning since you don’t have a lot of things.”

But if you focus on what is already there and start applying it consistently over time, then it will grow into something much bigger than what was there at first.

This is why I always tell people that if they want to be successful in life or any business venture, they should first start with one thing and then move on from there one step at a time until they reach their goal or objective.

For example, if someone wants to lose weight, they need to stop eating junk food and eat healthy foods instead (this is just an example). The person might not be able to do it right away, but if he keeps trying day after day, he will eventually succeed because it doesn’t take much time for something small like this.

 DON’T COMPARE YOURSELF TO OTHERS

Comparing yourself with others is a dangerous game.

You are your own competition.

You are not the same as your competitors.

You may be in the same industry, but your circumstances are different. You might have started your business earlier or later than them. You might have more money or less money to spend than them. Your marketing budget might be bigger or smaller than theirs. Your website might be better designed or worse designed than theirs.

You’re in a different location, with a different audience and different competitors. In short: you’re not the same as your competitors!

If someone else is doing better than you, don’t compare to them because their situation is completely different.

No one can tell you exactly how long it will take to get to where you want to be.

Some people start a business, and a year later, they sell it for big money and retire. Others start the same company and spend years building it up before it’s successful enough to sell for big money.

There are many variables in play when it comes to business success: your industry, your circumstances, your resources, and even luck. So please don’t compare yourself with others or look down on their success because their situation may be completely different from yours.

The best way to gauge how long it will take you to succeed is by asking yourself this question: “If I were going to quit my job tomorrow, would this business provide me with enough income so that I would not need my old job anymore?” If yes, then you’re on track!

WORK SMARTER NOT HARDER

I’m not saying you shouldn’t work hard, but saying that it’s better to work smartly than harder because if you work harder without knowing what to do or how to do it, then it’s just like adding more hours and burning out.

For example, if I wanted to learn how to play the piano but had no idea where my fingers go on the keys, it would be really painful for me (and maybe other people around me).

But if I knew what key on the piano corresponded with each finger, it would be easy for me to practice and learn how to play the piano.

When starting a new business, everyone wants to make it big fast. We want to be rich and famous in a month. We want our first sale in 24 hours. We want to make $1 million in our first year.

It’s all good to have dreams like that, but the reality is that even if you have the most unique business idea in the world, it will take time for people to notice and appreciate it.

Working smarter than harder doesn’t mean being lazy or not working at all. Still, it means learning from other people’s experiences– accept you are a rookie and get your hands on books, courses, videos like we do, etc. that way, you will know what you are doing, and you will have success.

HAVE FUN, BE HAPPY AND DON’T WORRY!

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Be patient, take your time, and don’t panic.

Yes, there will be moments where you feel like giving up on your business. You will feel like it is not going anywhere, but you will want to keep pushing forward when you look back at how far you have come.

The key is to stay consistent with the actions working for you and stop wasting time on things that aren’t working.

Be patient, take your time, and don’t panic.

You will get there, just keep pushing forward!

Blog

How To Pay To Promote Your Business

by Charleen Montano May 13, 2022

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Have you ever wondered how people managed to make their business known locally or even worldwide?

What do you get when you pay to promote your business?

If your business is in the early stages, getting caught up in the “build it, and they will come” mentality is easy. You might think that once you’ve launched your product or service and put it out there on social media, people will start flocking to it. But if you want your business to succeed long-term, you need more than just word-of-mouth.

The truth is that paid advertising (also known as PPC advertising) is extremely important and a must when it comes to growing your business and scaling it. When done right, PPC can help you reach new audiences, increase sales and boost brand awareness– all while being cost-effective!

In this article, you will learn about:
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Or, if a video is more enjoyable to you, you can also watch the live video– Jose Silvera, the CEO of Strive Enterprise, makes videos that could help you grow your business– live weekdays at 9 AM and 3 PM PST on YouTube and Instagram!

Paid advertising is a must when it comes to growing your business. The reason is simple– you can get all the methods that would, in one way or another, help you make a sale: optimize your landing pages, and design them to be more conversion-friendly (whether you work with an in-house designer or use tools like LeadPages), customize your follow-up sequences, create more offers related to your target market.

A huge task can be done and combined to improve conversion and generate revenue. Despite what most people think, paid advertising is not only about “clicks” or getting traffic from Google AdWords/Facebook/Instagram.

How do I know?

Because I, too, am a customer, and of course, we all know how these ideas got us to engage in such businesses until now.

I mean, think about it: Have you ever bought something you didn’t know you’d needed until you saw the ads on the internet?

Right? Uhuh!

Now, as a business owner, consider reading this article if you want to maximize the profit from social media marketing and understand the economic side of this popular strategy.

What is Promotion?

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Promotion is the process of conveying information to the public about your product. It can be done through various mediums such as brochures, catalogs, magazines, newspapers, and television ads.

A good promotion should make people want to buy your product or service. It should also make them remember it, so they will return when they need another one.

Organic VS Paid Promotion

It’s all very well knowing why you need a promotion, but then there’s the question of what type of promotion to go for. There are two types of promotion available. The first is organic or natural promotion, and the second is paid-for promotion.

 Paid and organic promotion differ in tone and intent. Paid promotions are…. paid. Organic ones are…. obviously not.

But what’s the difference?

Organic promotion: The best way to promote your product.

Organic promotion is when you use your own money, time, and effort to promote your website or product. When you do this, you are building trust with your customers by showing them that your product or service is worth purchasing. Customers have a better chance of becoming repeat customers if they know that they can rely on your business for support and quality products/services. 

It’s important that you have positive reviews from previous customers before trying to market yourself through organic promotion methods like social media marketing or blogging about what makes your company unique and why others should buy from you instead of someone else who sells similar products/services like yours.

Paid promotion: A quick way to gain more exposure and customers.

Paid promotion refers to advertising on websites such as Google AdWords or Facebook Ads, where companies pay for advertisement space on these sites in order to attract potential customers who may then purchase their products or services online at a later date without having to meet any employees or managers beforehand.

Paid promotion can be very useful if you want to gain more exposure quickly rather than waiting for months before people start talking about your company or products. Many companies use paid promotions to increase their online presence quickly and get more traffic on their websites as well as increase sales from their eCommerce stores.

How to Get Paid Promotion?

You’ve got a great business idea and you’re ready to take the plunge. You’re excited, but also scared. Specially if this is your first time starting a business.

The reality is when it comes to promoting your business, there are so many different ways you can do it. But sometimes the best way is by paying for promotion.

The problem is, how do you know if it’s worth it? And what kind of ads should you be paying for?

If you’re new to the world of advertising, it can be hard to know where to start.

Here are some tips on how to pay to promote your business:

Know what you want. The first thing you have to do is decide what kind of promotion you need, and then find out who can provide it.

For example, if you’re looking for a website that will help you do that– but not all of them will be able to help with search engine optimization or social media marketing. If your goal is more specific than that, find someone who specializes in that niche.

Know what you’re getting into. Before you start paying for ads, know exactly what the ad will look like and how much money it will cost per month or year. Don’t just assume that because an ad seems cool, it will automatically attract customers; there could be other factors involved in whether or not people click on an ad or not– such as whether or not they know about the product being advertised or how much money they have in their account at any given time.

Find out what works for other businesses. If you’re trying to figure out how much money to spend on advertising, look at how much others are paying and compare their results with yours. I’m not saying you should compare your business to your competitors; I won’t recommend that. What I’m saying is, make them your reference– especially those businesses who are way ahead of you and have already established their names in the industry.

To learn what types of ads get the most clicks or views, you might also want to look at the industry-specific data– like how many people follow specific brands on social media or where they go when searching for information about a particular topic.

 Get quotes from several different companies before making a decision about which one is right for your needs. Keep in mind that prices can vary widely depending on what type of service is provided.

Always remember: paid advertising is one of the most powerful tools you can use to grow your business. Done correctly, it can bring incredible value to your company and lead to increase sales profit.

Most Common Paid Promotion and Its Costs

Paid promotions are a great help to get the word out about your business. They’re also a great way to waste money if you don’t know what you’re doing.

Here’s the list of some of the most popular types of promotions, including their prices.

 INTERNET ADS

Internet advertising is a form of online marketing which allows companies to promote their products on the internet using different methods. These methods could include text ads, banner ads, and video ads.

Internet ads such as Google Ads, Bing Ads, Facebook & Instagram Ads, YouTube Ads, TikTok Ads, LinkedIn Ads, et cetera have provided limitless opportunities for marketers to reach out to potential customers and market their products. 

Internet advertising aims to increase brand awareness, increase traffic to your website, increase sales, and improve customer loyalty.

Why Internet Ads?

Internet ads are an effective way to reach potential customers because they’re so visible and accessible. Banner ads appear on websites with an audience ready to see them, so they don’t require much effort from the advertiser.

The cost of running an internet ad campaign is typically low compared with other forms of advertising like television commercials or radio spots, which means companies can reach more people with less money if they choose this option over others.

Internet Ads Price

Internet Ads prices range from $5 a day up to infinite + management cost if you pay an online marketing agency.

TELEVISION COMMERCIALS

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Television commercials are short advertisements that appear on television between shows, often humorous or emotional advertisements broadcast on television. They can be as short as 30 seconds or as long as several minutes.

Commercials are often used to promote new products or services, but they can also be used for other purposes, such as promoting public service announcements (PSAs) and political campaigns.

Why Television Commercials?

Television is the most popular medium for advertising worldwide. According to Ethos, 99% of homes have access to broadband channels. And there are 60% to 65% of today’s homes have cable television. This means that most people will see your ad on TV at some point during the day or night.

TV ads effectively drive traffic to your website or social media page. If viewers like what they see in your ad, they may visit your site or follow you on social media to learn more about your business and what you have to offer.

Television ads can target specific audiences depending on the type of product or service being advertised and where it will be shown (in local markets only or internationally).

Television Commercial Price

T.V. commercial prices range from $200 for a 30 second ad up to $8M for something like the super bowl ads + video production costs.

NEWSPAPERS

Newspapers have been around for many years, and they continue to be one of the most effective methods for reaching people in your community.

Newspapers are printed every day with articles, ads and photos from around the world. They are distributed to readers in a variety of ways, including door-to-door delivery, subscription boxes at local business and newsstands at grocery stores and convenience stores. Newspapers are usually available in the morning, though some papers also publish late editions in the afternoon or evening. Most newspapers also have websites where people can read digital versions online.

Why Newspapers?

Newspapers provide businesses with an opportunity to reach a large audience in their local communities at a relatively low cost compared to other forms of advertising. The availability of space allows companies to promote products or services at any time during the year without any restrictions on how long they can run their ads or how often they appear in each issue.

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The reason newspapers are so popular is that they have been around for hundreds of years. People trust what they read in the newspaper because they know that it’s been fact-checked and edited by professionals. In addition, people like reading newspapers because it gives them something to do on their commute or during their break at work.

Newspaper Advertising Price

Prices Range from $50 up to $163k depending on the newspaper companies.

Newspapers also offer a variety of sizes and formats that allow you to customize your ad to meet your goals or budget. The newest options include electronic versions of newspapers, often cheaper than printed versions but still provide high visibility among potential customers.

MAGAZINES

Magazine advertising is a form of indirect advertising in which advertisements are placed throughout publications. This form of advertising allows companies to target specific groups within their market while at the same time creating brand awareness among consumers who may not be aware of their product or service.

Magazines are a traditional form of advertising that has been around for many years. This is because magazines provide an opportunity to reach your target market in a way that other forms of advertising simply cannot.

Why Magazine?

Magazines are a great way to promote your business because they are:

Read by many people – A magazine has an average readership of around 400,000 people. This means that if you run an ad in a magazine, there’s a good chance that more than 400,000 people will see it. The more people who see your ad, the more likely you’ll get customers.

Easy to track – Magazines have circulation numbers that tell you exactly how many copies were printed and how many were distributed, making it easy for you to know how well your ads are working. You can track this information over time to see if the advertising in a specific magazine is profitable for your business or not; if so, continue running ads there; if not, try another publication instead.

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Affordable – Ad rates vary depending on the magazines (and sometimes even within publications). Still, they’re generally affordable compared to other forms of advertising such as television commercials or direct mail campaigns.

Magazine Advertising Price

Prices Range from $500 up to $500k.

BILLBOARDS

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Billboards are a form of outdoor advertising. They come in many different sizes and styles, but they all have one thing in common: they’re very large.

Billboards are usually found along major highways or streets where there is lots of traffic. They’re also seen in other places such as bus stations, train stations and airports.

Billboard advertising is the third largest form of advertising after television and radio. It’s used by many companies to promote their products or services. Companies often pay a lot of money for billboard advertising because it’s effective at getting people’s attention and making them notice their product or brand.

Billboard advertising can be used for many different types of businesses. It’s especially popular with restaurants, hotels and gas stations because people tend to travel long distances by car or truck every day while they’re on the way home from work or shopping at the mall with their families on weekends.

Why Billboard?

Billboards are one of the most popular promotion types because they’re easy to see and read from the road. It’s also possible for people to take photos of billboards and share them with friends on social media sites like Facebook or Twitter. This makes billboards even more effective at promoting a business because people who see them will have an opportunity to share them with others online.

Billboards can capture the attention of passersby because they’re big, bright, and colorful. They’re also strategically placed in high-traffic areas where people are more likely to stop and read them (you wouldn’t want one just sitting by itself out in the middle of nowhere). Billboards can be used as an ongoing campaign for months at a time or as part of an event such as Christmas or New Year’s Eve celebrations.

Magazine Advertising Price

Prices Range from $600 up to $30k per month + printing costs.

DIRECT MAIL

Direct mail is a marketing medium that’s been around for decades, as old as when people started using the post office. It’s still one of the most effective ways to promote your business and reach new customers.

Direct mail advertising is just as it sounds — sending mail directly to your target audience. This can include anything from catalogs, postcards, and coupons to newsletters and magazines.

The main advantage of direct mail is that it allows you to target specific groups of people who are likely to be interested in what you’re selling. It can also deliver a message in a way that other forms of advertising might not be able to match — for example, by including something like a coupon or discount code that promotes immediate action from recipients.

The disadvantage of direct mail is that it takes more time and money than other forms of promotion because it requires printing materials and sending them out through the postal system.

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Why Direct Mail?

You can test different approaches without spending too much money upfront. This means you can experiment with different messages and see what works best for your audience before committing to a more extensive campaign.

It’s targeted. You can target specific audiences or geographic areas. You can tailor your message to specific groups within your target audience by sending them specific pieces of information they’re most likely to respond to based on their interests and past behavior with your company or brand.

It’s trackable. You’ll know exactly how many people saw your ad (and whether they responded), unlike banner ads on websites where only about 1% click on them anyway!

Direct mail marketing can also help you create a long-term relationship with your customers by sending them regular newsletters or other promotional material. The more personal the communication, the more likely it is that your customers will look forward to receiving it.

Direct Mail Advertising Price

Prices Range from $1k up to infinite + plus art costs + prospect list costs.

INFLUENCER MARKETING

Influencer marketing is a type of marketing that involves targeting influential people– people with large social media followings, such as YouTube stars or Instagrammers. They can be celebrities or regular people who have become famous in certain niches by sharing their experiences, ideas and opinions on social media. These influencers then promote your product or service to their followers.

While similar to word-of-mouth marketing, this method can be more effective because it comes from a trusted source rather than from one person’s opinion.

The concept behind influencer marketing is that if you can get someone with a large following to promote your product, it will help you reach a much larger audience than if you simply advertised on television or in print magazines. This means that when someone sees an article posted by an influencer they trust and respect, they’ll be more likely to click through and investigate further.

The idea behind this kind of marketing is that if an expert recommends something, there’s a higher chance that people will buy it. This type of marketing has gained popularity because people trust experts more than brands.

Let’s say you want to start a new e-commerce store selling yoga pants. You could reach out to fashion bloggers and ask them if they would be interested in trying out your new pants and posting about them if they like them. If they agree, you give them free pairs of yoga pants and ask them to write about their experience on social media and Instagram stories (visual platform).

This type of partnership benefits both parties: You get exposure for your brand, and customers can see that other people are using your product/service, making them more likely to try it out themselves!

Why Influencer Marketing?

According to research from the CMO Council and the CMO Club, 82 percent of marketers use influencer marketing.

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One of the main reasons influencer marketing is so popular is that it’s an effective way to reach your target audience. It also helps you build relationships with customers and prospects by creating a more personal connection.

Influencer marketing helps to build credibility and trust with consumers. It’s not just about promoting your business; it’s about helping consumers see that you care about them and their needs. Influencers who have built up their own audience tend to have a loyal following of people who trust what they say because they know them personally (or at least know who they are).

When you work with an influencer, they often promote your brand without being asked because they genuinely like what you do or think highly of your product. This means that when an influencer promotes something on their channel, it’s not just a paid advertisement — it looks like organic content from someone who has chosen to support you because they believe in what you’re doing.

Influencer Marketing Price

Prices range from $50 per post up to infinite, you could also exchange some products or services as a payment.

Why Promote Your Business?

As you can see, there are many ways of paying for advertisement. Some of them are free, and some of them cost money. The important thing to remember is that your business will benefit from ads no matter how much you pay. In the end, it’s worth it.

There are many reasons why businesses should advertise their products and services.

First, it gets your name out there so more people know about you and what you do.

Second, it builds credibility because people will recognize your name and associate it with quality products and services.

Third, it helps establish a brand identity that customers can relate to.

Fourth, advertisements can help increase sales by creating demand for a product or service with limited supply or direct response (coupons).

Fifth, advertisements help build market share by educating potential customers about products/services that meet their needs better than competitors’ offerings do.

Sixth, advertisements help build customer loyalty by making sure customers know about any new features or benefits before anyone else does, so they feel like they’re getting a better deal than their friends who use other companies’ products/services (e.g., discounts for signing up with an auto insurance company).

I am sure these reasons are not new to us, whether you’re a business owner or a buyer like me. We are all aware of what would likely happen to a business without being advertised and a company that promotes the right way.

FINAL THOUGHTS

You have to spend money to make money. That has never been more true than in the modern digital age.

Paying for advertisement could offer you great returns on your investment, but only if you do it right and target the right audience.

If you’re not careful, spending money on advertising can actually cost you money. You might be wasting time and energy on the wrong platforms or targeting the wrong customers. This is why it’s important to know what works and what doesn’t before spending any money on advertising.

But if done right, paying for advertisement can bring in new customers and increase revenue.

Here’s a quick tip: Advertising and marketing are not something to be taken lightly. As with all things in life, the devil is in the details.

 Your money and that investment you made into your business provide the foundation for the good you are helping others do. Do not let what others say or think stop you from doing what you believe in because, in the end, it is all worth it!

Blog

When To Pay To Promote Your Business

by Charleen Montano May 16, 2022

So you’ve got a great business, and you’re sitting on the precipice of growing it. You’ve decided to take it to the next level…. by spending money on promoting it!

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Woo hoo! Not quite yet.

There are many options out there for growing your business, but if you don’t have money to spend or time building (which takes time), what do you do?

The answer is simple: supplement it with some ad spent!

In the small business community, we often hear different views on the topic of whether or not to invest in paid advertising. Some believe Facebook and Twitter are free options, while others argue that they are platforms that can generate a return on your investment.

The truth is that most platforms require you to spend a portion of your budget in order to see substantial results. This doesn’t mean that paid advertising is the only viable option. It simply means that the decision should not be made solely on a given platform’s affordability (or lack thereof).

The factors that should play into your decision include targeting, reach, demographics, frequency cap, and even bid difficulty. While there is no universal bible for how much is too much when it comes to paying for reach, I’ll provide some insight into why spending money can help you get more money in the long run.

Or, if a video is more enjoyable to you, you can also watch the live video– Jose Silvera, the CEO of Strive Enterprise, makes videos that could help you grow your business– live weekdays at 9 AM and 3 PM. PST on YouTube and Instagram!

When it comes to promoting a business, there is no one-size-fits-all solution. Each business is unique and has its own marketing strategies and spending needs.

With that said, there are some commonalities that most businesses experience and go through before reaching the top of the industry. Here are the stages of business growth.

Stages of Business Growth

STARTING OUT

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At this stage, you’re still getting your business off the ground. You might not have any customers yet, and you may not even know what to sell.

But that doesn’t mean you can’t start building a marketing plan for your business.

At this stage of the game, you should be thinking about how you will attract new customers and build a brand for yourself. One way to do this is by creating a marketing plan for your startup business.

A marketing plan is a document that outlines how you will market your product or service and what your goals are for doing so. It’s an important tool because it helps ensure that your efforts are focused on achieving those goals — something that’s especially important at this stage when resources are limited and time is short (and often spent getting things done internally).

Overall, this is the time when your product is still new, and you need to gain awareness. At this stage, it’s best to focus on creating content and building an audience first. Then, once you have a solid base of followers, you can start thinking about paid advertising.

GROWTH

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The growth stage is when a business begins to generate significant revenue. The key to this phase is that it must be sustainable and repeatable. Success in the growth stage comes from creating a product or service that customers love and getting those customers to spread the word about your business.

Once you have achieved real, sustainable growth, you can begin to focus on growing the business further by adding new products or services. At this point, the focus shifts from product development to marketing, sales, and distribution.

To grow your business successfully in this stage, you need to understand how customers interact with your product or service. This includes understanding how they use it and what motivates them to buy it again and again. You also need to know your target audience and how best to reach them.

Finally, you need an effective system for capturing leads (prospects) from potential customers and converting them into paying users of your product or service as quickly as possible.

Once your product has gained popularity, it’s time for paid advertising. You want to get your name out there as much as possible so that people will know about your brand or product – and hopefully buy it! It’s still important to create great content and engage your audience, though, because they’ll be more likely to click on an ad if it looks interesting!

MATURITY

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The maturity stage is the semi-final stage in a business life cycle, which occurs when the company has reached a point of stability and profitability. At this point, the company has become a mature enterprise with strong financials and a solid reputation.

The maturity stage is also known as the decline phase or decline stage because sales begin to decline after reaching a peak during the growth phase. The decline stage can be further divided into two sub-stages:

Post-peak decline: After reaching its highest sales volume during the growth phase, a company will experience a decline in sales for some time until it reaches its saturation point. This decline is caused by market saturation, increased competition, and changes in consumer preferences.

Maturity: Once a company reaches its saturation point, it enters its maturity stage and begins to stabilize its sales volume while maintaining profitability levels across all product lines and regions.

Now that people know who you are and what your company does, there’s no need to spend money on advertising anymore! Instead, focus on getting customers through other means like SEO (Search Engine Optimization) or organic Facebook ads (although keep in mind that Facebook recently changed its algorithm).

SATURATION

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Saturation is the point at which a market has reached the saturation point. In other words, when there are no more potential customers for a product or service.

Saturation occurs when there is no more growth potential in the industry because of market saturation. A company may be past its industry’s saturation if they see flat or declining sales and profits.

The saturation stage is reached when all the public demand has been satisfied by existing suppliers, and new suppliers cannot enter the market because of high entry costs (e.g., purchasing plant and equipment).

The key to success in this stage is to focus on quality rather than quantity since it will be hard to find new customers at this point. It would help if you also considered raising prices to increase profits, as demand will not increase much further anyway.

Your business will develop at a given pace. Most likely, you will never sit down and decide, “right, let’s grow!” You simply can’t. Because of that, growth happens naturally – or not. Depending on how you perceive it.

Is it possible to grow your business in four stages?

Absolutely.

Just remember that while no two businesses are the same, we all have to start somewhere. If you’re looking to grow your business overall, give some thought to what stage of business you’re hoping to achieve next.

Now, without further ado, let’s determine when you should be paying to promote your business. Let’s fly high and land on the final stage of business by making yourself aware of promoting your business and when you should pay for it!

When to Pay to Promote Your Business?

Promotion is the lifeblood of any business. Without promotion, your business stays stagnant, or worse…it dies.

In your business’s early days, you might feel like you can’t afford to invest in promoting your business. You’ve got a limited budget and aren’t sure if it’s worth spending on promotion.

But how do you decide when it’s the right time to invest?

Here are some tips to help you decide when to promote your business:

BUSINESS WITH $350-900 BUDGET A MONTH.

When you’re trying to make money online, there is a myriad of options at your disposal. It cannot be obvious to determine the best way to monetize your website. And it’s even more frustrating to do all the work only to find that you’ve created your business in a way that makes it difficult for people to see or reach you. one of the ways we would recommend is having a sales course (meaning an email marketing guru course, Google ads guru course, Facebook ads guru course) from our website striveenterprise.com in helping guide you through the process and provide some advice along the way.

It would help if you also had a plan on how you’re going to promote your business long term. This includes having a budget for advertising and marketing to scale up as needed, depending on how well you are doing with your current campaigns.

If you do not know what kind of budget, start small and build up from there.

BUSINESS WITH A $1000-2000 BUDGET A MONTH

If you are still in the early stages, you should manage it all by yourself because it’s cheap, fast, and accessible. But when things start getting bigger, it is time to hire people who can help you grow faster!

For most entrepreneurs, this is a tough decision. You may have invested a lot of time and money into your business, and you don’t want to give up control. But if you’re going to grow your company, at some point, you will have to start delegating tasks that are taking up your time.

Here are some reasons why it makes sense to outsource some of your work:

You’re spending too much time on tasks that don’t add value to your business. If you’re spending hours each week trying to make sure all the widgets in your store are working properly, for example, that’s a good reason to hire someone else — or at least outsource the task, so it takes less time from you.

Your workload has become overwhelming. If you find yourself working all hours of the day and night and still not getting everything done, it might be time to consider bringing in help.

You need help with a specific project or task that isn’t part of your core competency or expertise. If you’ve never run Facebook ads before (or any other form of paid advertising), hiring someone who knows how can save you time and money over the long term by helping you optimize those campaigns so they actually work instead of just wasting money on clicks that don’t really work or convert.

BUSINESS WITH A $7000+ BUDGET A MONTH

When your business has a monthly budget of over $7000 for marketing, you can either go with a professional marketing agency that will take care of the things you used to do or hire an employee who knows what they are doing and will continue the advertising results, run more ads across different platforms, send out newsletter emails, etc.

Moreover, you’d need to hire a full-time salesperson or sales team to follow up and close deals.

By generating a lot more leads and deals, you’ll be able to start implementing automated processes to help reduce the team’s workload and improve efficiency.

Having someone else working for you can be very beneficial for your business. You don’t want to spend all day on Facebook and Instagram doing ads. Then, you have to go back into your website and make changes to get more sales leads.

If you have someone else working with you doing everything else while also managing the ads and getting sales leads, it would be so much easier for everyone!

The first thing you need to do is develop a budget that makes sense for your business. You can spend as much or as little as you want on Facebook ads, but I would recommend starting with at least $100 per campaign.

If you don’t have $100 to spend on your campaigns, then don’t worry! You can start small and scale up later when you have more cash on hand.

Once your budget is set, you can start creating your first campaign!

Is Paid Promotion Still Worth Your Money?

Well, promoting your business is one of the most important things that you need to do. However, many people don’t understand why it’s so important and how it can help their business grow.

If you want to be successful in business, you need to promote yourself and your brand as much as possible. Here are some reasons why doing so is so critical:

1) It increases your visibility – The more people know about your brand and what you do, the more likely they’ll be interested in buying from you. If they don’t know who you are or what you do, they won’t buy from you and will look elsewhere for supplies or services.

2) It creates trust – When someone hears about a product or service from someone they trust, they’re more likely to purchase it because they know that person wouldn’t recommend something unless it were good quality or value for them. In other words, if someone recommends something high enough to make them feel like they can trust it, they’re more likely to buy it themselves, too, because of that recommendation alone!

3) It pays off in the long run – If people trust what you’re saying enough that they’re willing to try out your products or services themselves, then this means that they’ll probably engage and stay with you. You build trust with them, and now they are willing to pay for your product and service. And once you get to the top of the industry, you will no longer need any hardcore marketing but just kind of a reminder advertisement or for some new products or design launching.

CONCLUSIONS

If you are thinking of starting your own business, then you have already visualized what it looks like to be successful. Now, it’s time to do something about it. Promoting your company is essential, and it may be expensive at times, but that is the price of success. You simply can’t ignore this if you want to grow your business in the most efficient way possible.

When you are doing business on the go, it is imperative that you promote yourself—frequent your local pubs, restaurants, and clubs for networking. Always maintain a good posture such that you can make an impression. Also, wear nice attires, especially when presenting your business plan.

To be successful in any business, one must spend money to make money, as this is a simple formula for growing your business big and small.

See you soon. Adios!

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