by Charleen Montano April 22, 2022

Hey, people! Are you looking for some tips and tricks to make a website that sells? You came to the right place!

Is your website failing to sell? Have you ever wondered why some sites seem to attract more leads than others? If your answer is yes then this article is definitely for you. 

I know you understand. 

You’ve been in this industry for a long time, like me. 

I know exactly what you mean by this problem, and yes, you’re right! I would go as far as to say that it’s a problem affecting most businesses and influencers today.

In this article, we will be sharing with you the top tips to enhance your website and structure it in a way that actually works and sells more than what it’s doing at the moment and makes you a ton of profit.

Structuring a website can be tough, but this post will show you how you can use your skills to structure a website and make it sell more. It’s not 100% in-depth, but it is a short and sweet guide that will help you get started with your journey.

 Website structure is the backbone of your online business. 

 It’s a crucial element that’s often taken for granted, but not by us! Because we just made you this video about our website structure tutorial.

Are you planning on getting a website? Or maybe you already have one but are not currently helping you with the conversion? Tune in to this channel and prepare yourself to catch your flight to the website you deserve!

Jose Silvera YouTube

We’ll go over what is website structure and how to make a website structure that actually works. How many times have you been told to “optimize” your site or “tighten up the architecture?” You probably shouldn’t take them literally (if at all). But if you’re persistent in trying to change it, you’re most likely spinning your wheels and going nowhere fast. In fact, many people don’t realize that site architecture has no direct correlation to search engine rankings. So why bother with fixing it? The answer is simple: Your website structure has everything to do with converting visitors into paying customers.

Website structure is definitely one of the most important aspects of your sales page, but that doesn’t mean it can’t be fun! If you really want to dig into this topic further or if you have any more specific questions on website structure, drop them in the comments section and we’d be happy to answer them.

Hope this article helps with your website structure and the power of a good website layout.

What is a Website Structure?

Are you wondering what a website structure is? Good call! 

Website design has a lot of intricacies—so let’s break this down. 

Website structure is the organization of different elements on your website—like the structure of a building. Best practices dictate that you follow a natural navigation process, from landing page to category navigation, product pages, and even site extras like an FAQ section or contact us page.

A website structure is one of the most important things to consider before you launch your website. Some would even argue that the site structure is even more important than the actual content and graphics you include on your website.

There are millions of humans on this planet and a small percentage of them are into website designing. And that’s where you come in… If you are one among them, then your primary job is to design sites that attract traffic, which in turn generates revenue. The success of your site depends upon lots of factors. A well-designed website would be the highest priority test among many. Let’s first take a look at the definition of the term “structure”.

The structure is, in the context of a material object or system, the arrangement, and organization of interrelated elements. Basically, it means the arrangement of parts.

How to Make a Website Structure that Actually Works?

Web design is more than just making your site look good. It’s also about how user-friendly it is, how much it loads quickly, and of course, how much you can gain from having a great site. 

Wondering what are the sections/elements of a website? Is there a correct placement of the sections?

So, what is a section? Essentially, sections of a website are areas or rows, and every website can be thought of as a list of sections.

Answering the question about the placement, there is no right or wrong answer about it. It is actually up to you where you want to place “what is” on your website. However, the main goal of this blog is to show you what to do to get you a website that you are sure will work for you.

You’ll be interested in the techniques I’m about to tell you. Below, you will learn about each section of a website and the “right” replacement that actually works.

HEADER

A header is the top part of the website which is the first thing that visitors see. It usually displays the name of the website, the logo, the navigation area, and the contact number.

So, basically, the header of a website is the first thing that you see when you visit a site. It contains some of the most important elements of a website and serves as an introduction to the rest of the content.

Now, aside from what is mentioned above, we would suggest to include also the social media icons which will help you lead your customers to, of course, your social media account whether it is Facebook, Twitter, Tiktok, Instagram, LinkedIn.

Include all platforms that you are in to show your visitors that you have a strong social media presence. This will help you create rapport with them and build trust. Also, this will allow them to explore more and look deeper into your products or services, as well as the comments and reviews which will encourage the conversion.

Moving on, we would strongly suggest a fixed header. To make it easier for visitors to move around your website while they are scrolling, you can use a feature called a fixed header also referred to as “sticky header” or simply “fixed header”. To put it another way, the header and site navigation is always at the top of the page when the page is scrolled down.

Fixed headers are a great way to give a website a polished look while also saving users time since they don’t have to go back to the main navigation menu when they need anything else.

In my own experience, having a fixed also encourages users to engage with those elements within the header, such as the social media widget (since they can see it anywhere they go around your site).

According to one study, sticky header websites are 22% faster to navigate than non-sticky counterparts. If you’re able to keep your customer’s attention longer, you have a competitive advantage.

HERO SECTION

A hero section (also known as hero unit, hero block, call to action panel, or CTA panel) is a region of an overall design or layout with distinct typography and/or imagery. Its distinguishing features are that it is big and immediately noticeable when one enters the page or section in which it sits. It also calls for immediate attention to detail and high involvement from the viewer.

Simply, this is the part of the website which can use to promote the products and make your visitors click on the call to action button which is usually placed next to it.

Hero Section is one of the hottest trends in web design world, they are all about making your content stand out. Having a single page that sums up the core appeal of your site is what you should have if you are serious about converting and selling.

Thus, in this section of your website, you can put all the “big claims” about your company. Include anything you have accomplished “We Have Helped Thousands of People That Leads To Their Success” or say “We are the Best in the World”. It is also a great way to put a video in your hero section instead of images, this will help you a lot more with the conversion since connections can be made more easily with a video than with only images.

KEY BENEFITS 

In the next section, you can use it as the key benefit of your business. Include all the reasons in the world why they should choose you instead of your competition.

And boom! Add another call to action. Of course! After telling them what you can do to help them solve their problem and all they have been looking for. Offer them another CTA for “By Now” again. In case they have decided now.

QUICK “ABOUT US”

This is something to build trust, let’s say they are hesitating to click the CTA button you have again put on the first section which has the key benefits. So, it is a good idea to put in the next section the “About Us” or a brief representation of your company to build more trust. 

You can explain something about your company such as when you started, why did you start building your company, and your experiences or anything relevant to the question “why should they choose you over any company that is also waiting for them to be noticed and checked?”

BIG CLIENTS OR REVIEWS/TESTIMONIALS

So, after your quick “About Us” you can also include in this section the stories about how you contributed to your big clients. When I say big clients, it means the big companies like P&G, Nissan, Samsung, or any other companies that made it to the top of the industry.

 Moreover, testimonials from all clients you have worked with in the past are really important in building your foundation and the trust of your new upcoming clients and visitors.

 This will motivate them by seeing your previous clients happy and contented by choosing to work with you.

BLOG OR VIDEO SECTION

Having a blog or video on your website is a great way to answer customers’ questions about your product or service and educate them about it. Providing Google and other search engines with content that they can index and serve up in search results helps to increase your brand’s visibility.

This part of the website is ideal to put right before the footer and after the testimonials. This will give your visitor the impression that you know what you are doing and that you can help them provide the products and services that they are looking for more than any other company out there.

Now, if it’s not possible for you to provide such a blog or videos related to your business, you can instead provide a contact form in this section. With this, instead of providing them information beforehand, you will allow them to contact you instead and ask any questions related to your products and services. This way, you can communicate with your potential customers and give them the information they are looking for aside from having to reach out to you through your contact number provided in the header.

FOOTER

This is the part where located at the bottom of your website. This is where the terms and conditions of your business sit as well as your job posting, privacy, secondary links, or any other relevant links, and also the copyrights. Basically, anything that you want to include on your website was not included in the above sections.

The Bottom Line

Most businesses worldwide are already equipped with the Website structure or will be very soon. At first, this evolution might seem a bit hard to grasp. But don’t worry. The Website is going to help you in every aspect of your business. It is indeed an incredible tool for sales and conversions.

If you are in the competitive business of selling, then you are doing a great job. But if you want it to stand out from the crowd you must look at all your marketing strategy to the type and structure of your website. 

Hope this blog helps you a lot with your journey. Let us hear your thoughts! Send us your comments or let us know if we can assist you in any way.

We are happy to help!

Consult the experts!

Contact Us!

(833) 886-2681

Strive Enterprise Official Website

And meet The Best Web Developers & Online Marketers in Las Vegas, Nevada!

Check Out Our Portfolio

We Also Offer Digital Marketing for Small & Big Businesses, SEO, E-Commerce, WordPress, PPC Campaign Development & Management for Google, Bing & Yahoo!, Facebook Ads, and more!

by Charleen Montano April 26, 2022

“We are still in the first minute of the first day of internet revolution”

– Scott Cock

….and yes, we still have far to go.

Technologies nowadays are fast-growing and thus, every company must cope with these changes and it has to start where it all started— the website.

Ever heard of “A good first impression can work wonders” quote by JK Rowling? Well, it is a pretty common and over used quote ever. But have we truly understand its value and impact?

I don’t think so.

Potential clients search for the character of its company by visiting its profile through the website, so you want to create a creative, informative, and exciting website design. 

So what are the keys to building a better Web design?

It’s something you can start right now. 

We’re going to teach you.

Keep reading and learn the tips and tricks you should follow to have a successful website design by Jose Silvera— CEO of Strive Enterprise, a website expert, digital Marketer recognized by Google, and Bing ads for training campaign with over 100% conversion rates. 

A super simple way to help you attract clients is to reach out to you and make a good deal with your business.

So grab a snack and get ready to dig in.

Perhaps you are more of a video person, check this out:

Websites design has become an ever-changing field, with new trends and tools popping up every day. The field is also becoming more accessible to casual users, so it’s essential to keep up with the latest changes in design and development. This list of tips and tricks is meant to give you a little something that will help you make your site look better, function better, or just be a little bit more fun for everyone who visits.

Why Do You Need to Improve Your Website?

There are many reasons for it, but most importantly, it’s good for business. When your customers have a positive experience on your website, there is a greater chance that they will trust you and come back again.

 “If the customer doesn’t find what he’s looking for, he’s gone.”

 Having a good-looking website and intuitive navigation is critical because it allows customers to visit your site and find the information they are looking for. A website will enable you to share the news with customers, promote special offers and coupons, or simply provide a great way to get in touch with them.

You can also showcase your products and services and project a professional image of your company. If people can easily find what they are looking for on your website, they are more likely to order from you instead of going to a competitor.

It’s not just about design anymore.

The web is now a place where people come to read your content, enjoy your media, and learn about your products and services. Your website needs to be an extension of your business that does all of these things in the most effective way possible. Many companies are still using their websites as brochure sites or as glorified online catalogs, but those who have made the leap into creating a truly powerful asset use their websites to attract visitors.

A website with a great design can help you sell more products and services, but if it’s not optimized for search engines or doesn’t communicate clearly what you do, then all the pretty pixels in the world don’t matter.

Website design is an art form combining both art and science. Like any art, it needs to be beautiful, but unlike other arts, it also needs to be functional.

The main goal of website design is to make it easy for visitors to find information and navigate the website using different devices, browsers, and platforms. The following are some of the tips and tricks that can help you achieve that goal.

Tip # 1: Fixed header

A fixed header, also known as a sticky header, follows your visitor throughout the website. A header is the top part of the website, which is the first thing that visitors see. It usually displays the name of the website, the logo, the navigation area, and the contact number.

A website without a fixed header can easily have its users confused. This is because it is harder to navigate through the website when there are no visual cues to direct the user’s eyes towards where they must click next. A website with a fixed header, however, has clear visual cues that tell you where you need to go next.

One of the most important benefits of having a fixed-header website is that it gives the user an idea of where they are on the page.

It does this by providing you with a mental map.

The user will know that there are links above their current position on the page that lead to other pages and sections on the site. Below their current position, there are links that take them back to the main menu or forward them to other sections or pages of the site.

The main menu that appears above your current position on the page should be straightforward and easy to read. It should contain links to all of your sites, as well as links to other areas such as contact information and copyright statements. It should not be cluttered with unnecessary information or links, but instead kept simple and clean so that anyone using your site can quickly find what they are.

And for the sake of this blog, allow me to explain it further and simply…..

The importance of having a fixed header on a website is like the importance of having your pants on when going to a job interview. You can look great and be really good at your job, but if you don’t have your pants on, you’ll find yourself going home unemployed. 

If you’ve ever used a website without a fixed header, you’ll know why it’s important to have one: it gives the user a sense of place and trust. It’s also important because people will expect it and they’ll be annoyed if it isn’t there.

The biggest benefit is that people visiting your site will have consistency with other sites they’ve visited. It’s just easier for them to interact with the site if they know what to expect– for example, their screen won’t suddenly shift around as content gets added or moved around.

 A fixed header (which usually means “no scroll”) is also used as an anchor for links that point outside of your site, such as social media buttons (Twitter, Facebook, etc.) or a link to email someone about the site.

When these things are constantly moving up and down the screen as users scroll through your site, it breaks the user’s immersion in the content of the site and pulls them out of whatever experience they were having.

Tip # 2: Background Video

Videos are inarguably the most powerful visual medium. They can evoke strong emotions, make us remember things for longer periods of time, and, most importantly, they’re fun!

While videos are more common on landing pages and in social media posts, they’re also starting to be used more often in website design. Video backgrounds can be a great way to engage visitors with your content and keep them on the page longer.

If you want your website to be imprinted on the minds of your visitors and be more engaging, adding a video is a step forward. Here are some tips on how to accomplish this:

Website design and development should be user-friendly.

The use of video will make your website more appealing to users.

Sometimes it can be hard for a person to stay focused on the content of your page if there is no background video playing because a lot of times, these videos play annoying music or sounds that people cannot stand listening to. If you want them to stay engaged, then make sure that the sound is turned off or muted for this type of project when working with background videos on web pages!

The best thing about using a video as opposed to an image is that you can use high-resolution photos in the background, which gives your website more of an artistic feel while still being very professional looking at the same time!

You need to remember just a few things when it comes to having a background video as a part of your website. The main thing is that your video needs to be compatible with all of the browsers out there. So make sure you have both HTML5 and flash versions, and if possible, go for the flash version if the users have it.

Tip # 3: Compressed Images

As the saying goes, 

“A picture is worth a thousand words.” 

Well, the same goes for websites.

Having pictures on your website is one of the best ways to grab a visitor’s attention, but it’s also one of the most effective ways to slow down your website. 

Image compression is the act of reducing the size of an image without losing quality to an acceptable level. The goal is to produce images that load quickly without sacrificing quality.

For many reasons, it is important to have compressed images on your website. The first reason is that it speeds up the time it takes for your page to load. If you have a website with many images that are not compressed, then you will see a dramatic slowdown in the time it takes for a web page to load. It can also decrease the amount of server space you use, which will result in a lower cost to host your site. Compressed images can also help people using mobile devices view your site because it will help reduce their data usage.

To sum it up, here are five reasons why you need to compress images on your website:

1. A website with compressed images loads faster.
2. It improves the user experience.
3. It reduces bandwidth usage, which in turn reduces hosting costs.
4. It helps you save on SEO costs.
5. Google rewards you for it by ranking your website higher in search results because page speed has been a ranking factor on mobile devices since 2018 and on desktop devices since 2010. 

The next question you probably have is… “How do I compress my images, then?”

There are many ways to do this, actually, and most of them are free! There are websites out there that will allow you to upload your pictures and they will compress them for you and then allow you to download them, such as the sites that we are using:

https://compressimage.toolur.com

https://www.ps2pdf.com/video-compressor

“Even if it’s just a few milliseconds, that could be the difference between your site either gaining or losing countless website visitors. And you need those visitors so you can increase your web leads. ”

Tip # 4: Lazy Loads and Script Defer

A very important technique to make your web page load faster is to lazy load images and scripts that are not critical for the initial page rendering.

Lazy loading is an optimization technique for online content, be it a website or web app. It delays the loading of non-critical resources at page load time. Instead, these non-critical resources are loaded at the moment of need.

When a user visits a web page, the browser begins to construct it. If the page includes external resources, such as images, style sheets, JavaScript files, etc., the browser has to download them all before showing anything on the screen. Lazy loading helps prevent that by delaying resource downloading until they’re really needed.

Script deferring allows you to write code that will run after the DOM has finished loading rather than before, which helps with performance.

Tip # 5: Section Distinction

Don’t you hate it when you get to the end of a website and have no idea where to click next?

With all the scrolling, swiping, and clicking between pages, there are so many opportunities for things to get lost in cyberspace. When there is no clear distinction between sections of a website, it can be easy to get lost or become confused about where to go next. It’s important for sites to make it clear where one section ends and another begins so that visitors know that they’re not missing anything by clicking the wrong link.

The best way to achieve a visually pleasing but user–friendly design is by using section distinction. Here are a few tips for doing so:

     Use different colors for different sections of your website, such as complementary colors (red/green) or those with high contrast (blue/yellow).

     Add images or icons that complement each in different sections but not elsewhere on the page.

    Keep each section simple and related to the main idea of its respective page.

As a rule, content is king. You’ve probably heard that a million times before. But that doesn’t mean it’s the only thing you need to consider while creating a website.

You also need to think about how the content is organized and how it’s presented, otherwise, your site will quickly become cluttered and confusing, with important information buried under a pile of visual distractions.

That’s why section distinction matters– this simple technique can go a long way toward creating an effective website.

Tip # 6: Call to Action Buttons

There are different elements that you will find on a website, but one of the most important is the call-to-action button. If you want to make sure your website is converting visitors into prospects or customers, then this is one of the key things you need to include.

This is what can help to increase conversion rates, but there are also other benefits associated with these buttons as well.

One of the main functions of a call-to-action button is to encourage the visitor to take action by clicking on it. They are used in all kinds of ways, such as encouraging people to subscribe to a mailing list or purchase a product. If a person has no way of making purchases on your site, they will not be able to do anything, so they may leave and never come back again. The only way that you can get them to stay on your site and buy something is if you have some sort of button that encourages them to take action. When someone clicks on the button, then it will take them directly to the page where they can make a purchase, which means more sales for you.

Click here to buy, sign up for our newsletter, join our community, etc. But how do you make a good one? 

Well, it doesn’t take a genius, but there are some simple tricks that can help you make your CTAs more effective. You may want to read our previous article, “How to Make a Perfect Call to Action That Generates Leads,” to have a better understanding of this topic and use those tips to get your call to action buttons noticed.

First of all, keep in mind that the CTA button is not just another link in the sea of links on your website. It should be different so that it stands out and gets noticed by your visitors. Use colors that contrast with the colors on the rest of your website. Choose colors that have high contrast with other colors on your site—for example, if your site is predominantly white, use bright red or yellow for your CTA buttons because they will be easy to spot among all that white.

Secondly, make sure that your CTAs are easy to find. Don’t hide them at the bottom of a page or behind other information like text and images—they should be front and center so that people see them first thing when they come to your site.

In conclusion, a call to action button is extremely important to have following a landing page or an offer website. Without it, you would be wasting your time.

If your goal is to make the maximum profit while spending the minimum, then you should add a “Call to Action” button to the website design for your next project.

Tip # 7: Never add YouTube Videos to the Homepage

The website’s homepage is the first thing your visitors will see, so it’s important to make good decisions about how you design it. Some people might argue that you should always add a YouTube video to your homepage because it looks nice and grabs people’s attention. But we’re here to tell you that this is a mistake.

To begin with, not everyone has high-speed internet or unlimited data plans on their phones. A video can take up a lot of space on someone’s device and may cost a lot of money if they end up paying for excess data charges. If a visitor sees a video on your homepage, they may immediately decide that your site isn’t worth the risk of using up all their data for the month.

Also, videos are really annoying to some people. They don’t want anything to distract them from their task. They just want to view your website without having to worry about turning off the volume or clicking on something to pause the video. And when you add YouTube videos to your website, you’re also making visitors watch ads—because Google doesn’t let you share videos unless you have advertisements included on them too!

At the end of the day, it’s about being respectful of other people’s preferences and experiences.

Tip # 8: Simple Design

The best website designs are simple, clean, and direct. But there’s a lot more to know about the importance of simple web design than just that. The best designers don’t fall into the trap of going overboard with design elements. They understand what their users want, how to give it to them, and why less is more.

Macaroni and cheese are delicious because it’s one of the simplest recipes out there. It’s just elbow macaroni and melted cheese, with salt and pepper for taste. Sure, you can add other ingredients, but why bother? Adding veggies or meat makes a macaroni dish “better” in some people’s eyes, but others would argue that you’re ruining its simplicity—and, therefore its taste.

Simple web design is the same way.

You may be tempted to add all the bells and whistles to your site (sliders, carousels, hamburger menus), but this often detracts from usability and causes confusion for visitors. A simple design gives users what they want without making them feel overwhelmed or confused. If users feel overwhelmed by a website, they tend to leave without buying anything or taking action—which means no conversion for you!

When it comes to web design, simplicity is essential. While there are many ways to go about designing your site in a complex fashion, you’ll find that it’s best to stick to the essentials when it comes to your visitors’ experience. The simplest designs are often the most effective and can be achieved in several ways.

Simplicity makes for faster loading, by the way.

In this day and age, it’s essential for your website to load as quickly as possible. Even the most loyal of customers will likely give up on a site if it takes too long to load, so the faster your site runs, the better. A simple design means that you’ll have fewer images on each page, which will lead to much faster loading times.

Tip # 9: Don’t Use Stock Photo

Stock photos are everywhere. Whether you need a picture of a smiling couple, a beach at sunset, or an office space, the internet is awash in photos of people who don’t know you. These images have become synonymous with lazy web design and have the potential to turn off your website visitors.

Why?

Because they’re fake. And people can tell. 

People can tell when something doesn’t seem right. And stock photos on your website definitely don’t feel right. They create this sense that something is off—that what we see isn’t really what we’re getting.

It creates this little seedling of distrust, which makes it hard to connect with visitors on an emotional level. This makes it harder to convert visitors into customers because they don’t feel like they can trust you yet.

If you use stock photos on your website, you give the impression that you don’t care about your brand enough to take real pictures for it. It also makes it appear like you have nothing real to say about yourself or your business because all of your photos are fakes, and you have no real experience in the field you claim to be an expert in.

I know you want your website to look legit, but using a stock photo of generic people in business clothing just makes your site look like a template.

Think about it: if you’re looking for a trustworthy service provider and come across two websites, one of which has photos that look staged and unnatural, and the other has photos that are clearly of real people who are visibly happy with what they do, which one would you be more likely to choose? If it’s the latter, then you know where I’m going with this.

You want site visitors to buy into your credibility—the best way to do that is by showing them the real people behind your business.

Don’t be afraid to show off your fun side on your website!

The human brain is wired to be attracted to things that are familiar and relatable. So let people see you for who you really are.

Tip # 10: Reviews & Testimonials

“Customer reviews are critical; they count as much as a personal recommendation to 72% of online users.”

As you know, word-of-mouth marketing is the most valuable source of marketing. According to a Nielsen study, 92% of consumers believe suggestions from friends and family more than they do advertising—the stat alone solidified the word of mouth use case.

Testimonials are a great way of connecting with your customers. It’s a human thing: we love to know what other humans think, and we love to hear stories that make us feel good.

Reviews and testimonials will help you connect with your users on a more personal level, but they also have plenty of practical benefits. Let’s take a look at some of the main ones:

     Testimonials build trust.

     They provide proof that you are legitimate and can be trusted.

     They help create social proof.

     They give you an idea of what people like about your product or service, allowing you to improve it.

So, it is best to add a review section to your home page or your landing page and showcase the best reviews you’ve ever gotten from social media, either from Google, Twitter, or Facebook.

Ready to Create the Best Website Design You’ve Ever Had?

Contact Us!

(833) 886-2681

Strive Enterprise Official Website

And meet The Best Web Developers & Online Marketers in Las Vegas, Nevada!

Check Out Our Portfolio

We Also Offer Digital Marketing for Small & Big Businesses, SEO, E-Commerce, WordPress, PPC Campaign Development & Management for Google, Bing & Yahoo!, Facebook Ads, and more!

Adios! See you!

by Charleen Montano April 27, 2022

When you are building or planning to get a website for your restaurant, you want it to be as delicious as the food that comes out of your kitchen. The best restaurant websites are not only visually stunning, but they also tell a compelling story and deliver an unforgettable experience through the website.

A good website is like a good meal– it should have all the right elements in the right proportions. And just as you can’t present your customer with a well-prepared meal on a dirty plate, you can’t expect to attract customers to your restaurant with an ugly, outdated website.

These days, diners are hungry for information– they want to know what’s on the menu, and they want to be able to see how it looks before they decide to come in.

Because we care about you so much, we want to make sure your website is as mouthwatering as your menu items. So, be ready to dive into the key elements you’ll want to consider in order to achieve your dream restaurant website!

Is video more your thing? Check this out:

Visit the channel for more videos that can help you in your getting a website journey.

Related Articles: 

10 Things Your Small Business Website Should Have In 2021

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How to Make a Perfect Call to Action That Generate Leads

Reasons You Don’t Need a Website for Your Business

Getting A Website: What You Need To Know

Want to Get a Website for Your Business? Here’s How

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10 Super Simple Tricks for Designing Websites that Crush it

What are the Main Functions of a Restaurant Website?

The internet has become a pervasive part of the way we do business. And if you’re in the food industry, you’ve probably noticed the steady increase in customers who find restaurants through online searches.

Come on, we all know and experience that ever since the pandemic happened, the internet has become the hangout of all people, and thankfully, the situation has become better and better.  

Nevertheless, as the internet has landed an enormous influence on our lives, we can’t live without it now, and online shopping is now a primary thing.  And when I say online shopping, it includes ordering food or even looking for restaurants beforehand to ensure they’re going to a good one and to avoid the inconvenience of traveling from place to place to find a restaurant that fits their taste and have them dine in.

You Can Post Your Operating Hours

Visiting a much-anticipated restaurant only to discover it’s closed is a common occurrence. Especially nowadays, there is a greater chance of this happening now that COVID-19 has disrupted the regularity of restaurant schedules.

You don’t want to disappoint your customers who are already stressed out. That is the last thing you want to happen. That is why an online presence is the best way to keep current information about your business hours and your services in a single place.

Online Ordering

The best way to keep your business afloat, whatever phenomenon the earth faces, is to ensure that people can easily order takeout and delivery through your website.

Visitors Can See Your Mouth-watering Images of your Food

Our sense of taste isn’t the only way we experience food. While you can’t use your website to make people drool with the aromas of your food, you can show them how appetizing they look. Show off your best-looking entrees and appetizers using the visual medium of the internet.

Once a person sees what the food actually looks like, it can become downright irresistible. It’s also good to include original images of your food on your website. People will remember your brand better, and you’ll have more opportunities to improve your website’s search engine optimization.

The Opportunity to Show What You Offer

Prior to making a final decision, people want to know exactly what they’ll be getting into before they make a decision. How will you satisfy their cravings? Online menus give potential customers an easy way to view their options and decide what appeals to them.

Any potential customers who have food allergies or are picky eaters will greatly benefit from having your menu online. For example, if a customer is gluten intolerant, they can review your menu whether or not they have an option for the food they want and can eat.

Website Makes Your Restaurant Exposed to Any Potential Customers Around the Town

When someone walks up hungry and searches for restaurants near them, because that’s what I always do whenever I go to an unfamiliar place, they’re only going to see those restaurants that have an online presence. 

With the exception of the Google business listings that are not necessitated to show up in an online search, having a website still plays an important role in the ease with which customers can find you.

Website Shows Legitimacy

Having a website is seen by many consumers as a sign that a business is well-established and trustworthy. If you don’t have one, it can make you appear unprofessional or sketchy. Prospective customers can see right away whether or not your restaurant is well-known by visiting a well-designed website that contains accurate information.

And I would like to highlight food poisoning, which is a real problem, so it’s critical to show your customers that you take your restaurant’s operation seriously.

Times are changing, and restaurant owners are catching on to the importance of having a website for their business. Every day, more people are spending more of their time online than offline. A website makes it easy to communicate with others, regardless of where they might be. So, whether you’re looking to find a restaurant in your hometown or an entirely new cuisine while traveling abroad, a good website helps you find food at the touch of a button.

7 Ingredients For The Most Delicious Restaurant Website

HEADER MENU

Having a header menu is one of the most important elements of a restaurant’s website. A header menu allows a user to navigate the site easily, bypassing all of the other information featured on the front page. If a user wants to see the menu or get into contact with the restaurant, he or she should be able to do so without having to scroll through an entire website to find these pages. This is especially important for mobile users who are looking for specific information quickly and don’t have time to scroll through an entire website.

The navigation menu represents the style of your restaurant. This is also used as means of your queries where social media and contact numbers should be shown.

VIDEO HERO SECTION 

One of the most important parts of your website is your hero section, which is the first thing visitors will see and ideally should give a strong impression of what your restaurant’s all about. You can accomplish this with a video, which is especially effective since it’s an instant way to show what it’s like to be in your restaurant. If you don’t have high-quality footage on hand, hire a professional videographer for a day or two to create a short clip that captures the heart of your place. 

In addition, you can use video in other ways throughout your site to showcase daily specials and special events. You can also add a call to action (CTA) button at the bottom of this.

SHOW THE SPECIALS & PRICING

Restaurants make their money by bringing in diners and selling them food. So why are so many restaurants hiding their daily specials and pricing on their websites?

The thing about restaurants is that they’re trying to get you in the door—they want you to stop thinking about cooking for yourself and come in for an easy meal. And the thing about websites is that it’s easy to forget about them once you’ve found something. What if you could find all the information you could ever need on a particular restaurant’s website, including the daily specials and pricing? You’d go there, right?

Consumers generally don’t like being left in the dark—and when a website lacks critical information like pricing or daily specials, it can be very frustrating. So do yourself a favor: don’t bother with a site that doesn’t include these details. And while we’re on the subject of pricing, make sure menu prices are up-to-date. If your site hasn’t been updated since last year and shows summer specials, those prices are probably off by now. It’s best not to surprise diners with increased costs when they arrive at the restaurant.

Let people know what the best dishes are along with the pricing and add another CTA for the “Order Now Button.”

CUSTOMER REVIEWS

I think have said this once or twice in my blogs, consumers’ decisions are influenced by reviews, but they can also help build a company’s reputation. Customers who read and respond to reviews are more likely to do business with the company in the future. Businesses benefit from increased profits as a result of better communication with their customers.

Showcase your best reviews from trusted sources like Google and Facebook!

HISTORY OF YOUR RESTAURANT

Personally, I enjoy reading about the history of every place I visit – hotels, tourist attractions, restaurants, etc. When I get to know its history, I get this weird nostalgic feeling like I’m having a special connection to that place.

Am I the only one experiencing this? Does this apply to everyone?

I hope the same goes for everyone.

The point is that understanding the past helps us understand the present and the future.  In the foodservice industry, understanding our professional heritage helps us understand why we do what we do, how our cooking techniques have evolved and refined, as well as the opportunities that await us in the coming decades.

Tell people how you started. This will create a connection with your customer. You can add some old throwback pictures followed by another CTA for the “Order Now Button.”

Another CTA, huh? Of course, they might want to order this time, you know!!

CATERING AND OTHER SERVICES

Obviously, this is also a form of marketing where you want to inform your customer that aside from offering them food for dining, you also have catering services for parties and any other events and offer them special orders if applicable.

By doing so, if in case someone bumps into your restaurant’s website and looking for such services in the future aside from having a place to dine, they can inquire with you, especially after having a great experience when they dined in.

SIMPLE FOOTER

Make it easy for visitors to explore your site without having to scroll back up by including navigation links in the footer. They give you access to critical information that isn’t necessarily the most important, but it’s important nonetheless.

Make sure that it shows all the relevant links and your copyright info, privacy statements, and legal disclaimer, and see to it that it’s easy to read.

Build Your Restaurant Website Today

Building a great website isn’t the be-all, end-all of restaurant success. But it’s an important first step. Luckily,  with a little thought and design-savvy, you can build a site that will showcase your food and reinforce your brand. You can even give customers an easy way to order online direct from you. If you really want to succeed in this economy, it’s now or never to get going news is, the tools available and easier than ever.

Truly getting a bang for your Web design buck means making sure you’ve got a great website, not just a pretty one. Use the elements of the five site types we’ve described to ensure you are providing clients with all the information they need to make an informed decision about dining in your restaurant. In short, focus on ways to support the success of both your business and your site design by helping people make good decisions. And that will get you many more table turns in the long run.

This guide is by no means comprehensive, but hopefully, it will give you a place to start if you need one. Again, what’s listed here should help you with the absolute basics of setting up an internet presence for your restaurant.

Let your best website for your restaurant be born!

by Charleen Montano April 29, 2022

We understand that credibility is one of the most important factors for business and not just any small business but all industries. Businesses with credibility attract clients, show professionalism, and offer services that can be trusted.

We also understand that there are many ways to gain credibility, but not all of them are guaranteed to work. Some methods may work for some businesses, while others may not. In this article, we will discuss the best ways to establish credibility for your business.

When you start a business, it’s very easy to get lost in the world of the unknown. Not knowing how things should be done or where to start can really put you in a tough spot and make things harder than they need to be.

But this is where we come in!

We’ve got experience in this area, and we want to help you figure out what you need to do in order to establish credibility for your business. 

Is video more your style? Here is a live video on the topic.

More on that at:

Jose Silvera YouTube Channel

Trust. Credibility. Realness… whatever you would like to call it, it’s an important part of online business and the internet marketing niche in particular.

Unfortunately, there are a lot of fake companies out there posing as real businesses who use their websites to sell shoddy products and rob people of their money, I know you are aware of that; it’s pretty common. This is the biggest reason why the credibility crisis that businesses face today has become a more massive impact on the industry than it was ten years ago.

And this problem is the biggest obstacle that your business has to face in order to grow and succeed.

What is Credibility in Business World?

Well, credibility simply has the ability to be trusted and believed in. In the business industry, to be credible, you must be convincing, trustworthy, and plausible.

Credibility is the ability to inspire trust and confidence. Its faith in a person or thing allows us to accept what someone says as authentic. It’s a vital component for a business to have.

It is a powerful tool used to make customers feel comfortable doing business with you. The idea of credibility is not new and has been around since the beginning of time, though some may argue that it has been defined in different ways over that time. Some might say it is dependent on past experience, others might say character and integrity, while others still say it can be impacted by perception alone.

Regardless of which definition you subscribe to, what matters most for us today is how we view credibility in today’s world as online entrepreneurs.

Why Is Having Credibility Important in Business?

Any company or business can claim its customers’ loyalty, respect, and trust. But only a few businesses today have established their long-lasting, positive reputation and recognition in the global customer base.

These businesses earn their customers’ confidence because they uphold the highest standards in terms of operational processes, accounting practices, public relations policies, financial stability and transparency, and consumer protection.

If we look back in the history of business, we will see that a significant number of unsuccessful entrepreneurs lacked credibility.

Business credibility is the backbone of a business’s existence. No business can ever thrive without credibility.

Credibility might also be referred to as reputation, trustworthiness, and popularity. These words illustrate the significance of a business to its survival and how it becomes successful in the market. Credibility has a lot to do with the customers, and it is important because the customers don’t go for what they don’t trust or perceive as high quality.

6 Ways to Enhance Credibility in Your Business.

How do you enhance your credibility in business? Is it hard to make yourself more credible?

Well, the thing is, credibility is something that has been earned. This means you already have it if you know how to earn it. It’s not as hard as it seems. In fact, you can achieve it much faster than you think.

Here’s how:

 SHOW UP CONSISTENTLY ON SOCIAL MEDIA

As a business owner, it’s important to show up consistently on social media in order to build your credibility. In fact, it might be the most important element of your marketing strategy in today’s competitive digital world. Even though you might have a great product or service that can help people, they’re not going to do business with you if they don’t trust you yet.

Social media is one of the best ways to establish and grow your reputation as an expert and a leader in your field. The more often you post and share relevant and valuable content, the more people will begin to see you as an authority figure.

The keyword here is “consistently.”  

Posting every day is better than posting once a week. Posting several times a week is even better!  

However, if you are just starting out and that sounds like too much for you, start with one post per day. Or, if posting every day isn’t realistic for you because of your busy schedule, commit to at least one post per week. The important thing here is that your audience knows what to expect from you, so they can count on seeing something new from you on a regular basis.

 CUSTOMER VIDEO REVIEWS

Video customer reviews are a great way to help your business look more professional and trustworthy to the customers who are viewing and shopping on your site. A good video customer review can make you seem more credible, professional, and reliable, which is definitely something that will help your business grow and succeed.

To begin creating video customer reviews, first, you’ll need to think about what needs to be included in the video. You’ll want to consider what questions your target audience would like answered by watching a video customer review of your product or service. It would help if you also thought about how you would get the information you’ll include in the video. One of the easiest ways to get this information is through email interviews with satisfied customers.

You can send an email questionnaire out to customers who have already purchased your product or service to ask about their experience with it.

Once you’ve received the information from these emails, you can begin putting together a script for the video customer review.

FOLLOW UP A LOT

Following up can be the difference between closing a sale and losing it, between winning a new client and having to start all over again, between getting a promotion and staying in the same position. Follow up is the key to making your business relationships work for you.

The follow-up process has been demonstrated to be so effective that some businesses have even seen their sales increase by over 500%! And it’s not just about getting more money—it’s about building credibility and trust. If you can show your audience that you’re willing to go out of your way to make sure they’re satisfied, they’ll be much more likely to spread the word about you and bring in more business.

Not following up is the fastest way to lose credibility in your business. The act of following up is a complete game-changer because not everyone does it.

Think about it: they probably get calls and emails all day long, so how can you stand out from the crowd? By attempting to connect with people who aren’t interested or don’t respond to your email? It’s a total waste of time.

Instead, here are some rules for effective follow-up:

Rule 1: Don’t be afraid to ask, only if you’ve built rapport first.

Rule 2: Ask them what they think…but not too often!

Rule 3: Stop chasing people who are clear that they’re not interested–it’s time to let go and move on.

Rule 4: Never send the same message twice; instead, keep changing what you say until you get a response.

With these four rules, you’ll never have to worry about making another follow-up call again! 

GET A VIRTUAL OFFICE

If you’d like your business to be seen as credible and trustworthy, a virtual office can help. When you meet with potential investors, customers, or partners, they often want to see a physical location of the company. Even if your business is predominantly online-based, having a virtual office space gives you that physical presence.

A virtual office gives you a business address in a prime location. This helps build credibility for your company, no matter how big or small it is. When a client sees an address at a prestigious business center, it can give them more confidence in your company’s professionalism. The address will also appeal to clients who may be looking for companies that are located near their own offices.

A virtual office also gives you the opportunity to meet with clients in professional conference rooms or suites instead of coffee shops and restaurants. Using these facilities allows you to give off an air of professionalism by offering your clients privacy and comfort when discussing important matters with you. In addition to these amenities, many virtual office providers offer additional services such as mail forwarding, live answering, and phone messaging services which will enable you to communicate with your clients in a professional manner and help make sure nothing falls through the cracks by having all of your company’s functions taken care of in one place.

To sum up all the ideas, here are the four benefits of getting a virtual office: 

1. They make your company look more professional

2. They help clients find you more easily

3. They let potential clients know that you’re serious about your business

4. They’re surprisingly affordable (and often include extra perks)

GET A GREAT WEBSITE

If you don’t have a website, it’s like you are saying, “Hey! I am not a real business! I can’t be trusted! Buy from somebody else!”

I have seen amazing businesses get turned down for contracts because they were the best option but did not have a website. Having a website is a very important element in building credibility in business.

As I mentioned billion times in my previous blogs, the website is once again a crucial part of your business. When it comes to building credibility, a website is absolutely essential.

If you don’t have one, the first thing your potential customers will do is search for you on Google. When there is no result for them to click on, your credibility drops significantly in their eyes. It’s as if you aren’t even in business because you’re invisible online.

That’s why it’s so important to have a website—it puts your business on the map. And as mentioned a gazillion times on my blogs, having just any website isn’t enough. 

Let me tell you again; your site has to be designed with care and thoughtfulness so that people can navigate it easily and find the information they need quickly. They should be able to tell what your company does or sells instantly and intuitively—not after clicking through links or pages of text.

If your site doesn’t meet these simple criteria, it could hurt your business more than not having a website at all. Customers who can’t figure out how to get the information they need are going to move on to someone else who makes it easy for them—and that means losing money and losing potential customers both now and in the future.

PRESS RELEASES

If you want to inform the public, create an official statement, or make an announcement that will be released to the media, you’ll need to use a press release. Press releases are also regarded as primary sources, meaning they are the original sources of information.

Why is it that so many people find the idea of sending out a press release distasteful? You may be one of them; you might think it’s contrived, or that it feels self-promotional. But here’s the thing: what you’re doing is, in fact, newsworthy—and if there’s no one to tell your story, then who will? That’s why sending a press release is essential for building credibility for your business.

Writing a press release and sending it to a suitable media person is a great way to get free publicity. It’s important to keep it short, professional, and newsworthy. The best way to attract the interest of your target audience is by making sure you have interesting content, quality writing, and focus on what the reader wants.

A few things to keep in mind when writing a press release:

1) Start with an attention-grabbing headline that reads like a news story.

2) Write the body of your press release in the third person and include background information about you and your company.

3) Write 300-500 words for the main body text and use bullet points or numbered lists for additional information such as contact details or key facts about you/your company.

4) Include links to relevant websites so people can learn more about you/your company after reading the press release.

For one thing, a press release serves as a written record of important milestones in your company’s history. It helps give context to future developments and offers outsiders a chance to see where your business has been and where it might be headed. A good press release can also attract new business from existing clients and potential customers; it lets everyone know that you’re serious about what you do and that you’re committed to keeping them informed about your work.

Common Mistakes That Lost Your Credibility.

When you’re trying to establish yourself as a legitimate business person, it can be easy to make small mistakes that end up costing you credibility. These don’t have to be fatal flaws- if you’re careful, they can be easily corrected to avoid damage.

Here are some of the most common pitfalls that cause credibility issues and what you can do to avoid them.

NOT DELIVERING ON YOUR PROMISES

You may be tempted to promise the world in order to make an impression or get a client, but if you aren’t prepared to deliver on your promises, you’ll find yourself with a lot of disappointed customers and a bad reputation.

So, before making any guarantees or commitments, think about whether or not it’s something you can really do for your clientele.

Remember: It’s better to under-promise and over-deliver than it is to make grandiose statements that you can’t keep!

BEING UNPROFESSIONAL OR UNORGANIZED

When your customers see how professional and organized you are, they’ll feel more confident doing business with you. If they see sloppy work or inefficiency, they’ll start wondering what else isn’t being done properly and may question whether they should stay with your company at all. Make sure you’re always projecting an image of professionalism.

DON’T TELL PEOPLE YOU’RE PERFECT- IT’S A LIE.

If you make mistakes, admit it- and then tell people how you’ll make it right. Owning up to your screw-ups makes you more human and shows that you really care about each customer’s individuality.

DON’T USE HYPERBOLE.

Don’t overdo the praise- when you do, it sounds false and like you’re trying too hard to get customers to buy from you. “The Best Thing Ever” or “The Best in the World” might be true for some people, but it’ll sound hollow when everyone uses those phrases to describe their own business.

Instead, focus on what makes your product better (for example: “Our product has an extra layer of protection against viruses”).

 Mistakes happen. It’s just a part of life. But it’s what we learn from these mistakes that changes our lives, determines our fate, and helps us to succeed. The same basic rule rings true no matter where you are in life, either personally or professionally.

If you repeat the same mistakes again and again without learning from them, your chances of losing credibility- in business or in life- shoot up dramatically.

If you’ve lost your client’s faith in you and your services, then expect to see less work from them as well. While this might seem straightforward enough, maintaining that credibility is actually much easier said than done. But if you can avoid the mistakes we mentioned above and those similar to them, you should be fine.

Conclusion

Ultimately, it’s important to remember that credibility isn’t something that’s earned overnight. It’s built over time through consistent action and trust that your audience has for you. So make sure that if you want people to take you seriously– to trust you, to value your opinion– you need to approach every area of your business with the same mindset.

We are rooting for your success!

Adios! See you!

by Charleen Montano May 3, 2022

It’s the question that haunts every entrepreneur: How do you build a great brand? What strategies and tactics should you focus on? And how can you make sure your company really stands out?

And yup! We’ve all heard the same old advice: Be authentic. Be genuine. Be different.

But how do you actually do that?

You’ve been there. You’re sitting in front of a blank screen, or maybe a yellow notepad, and you’re trying to come up with some kind of branding for your business. You know that branding is important and can help you grow your business in the long run, but you just don’t know what to do.

You’ve tried everything- you’ve looked at other company brands, you’ve thought about your own favorite brands, you’ve even asked your friends what they like.  But no matter what you try, you just can’t come up with any ideas that are seen right for your business.

You’re not alone. In fact, it’s estimated that around 80% of businesses fail to create an effective brand strategy. Why? Because they don’t take the time to understand what a brand really is and how their company should use it.

The definition of a brand is something that’s often debated in business circles, but for the purpose of this article, take time to have it defined concisely.

Do you find videos more enjoyable? Watch this:

What is a Brand?

A brand is a name, term, design, symbol, or any other features that distinguish one seller’s product from those of others. Brands are used in business, marketing, and advertising. A brand is a valuable marketing tool that differentiates your company’s product from competitors because it creates loyalty to your product, and most importantly, it makes money for you.

Or simply, a brand is why you buy Coke over Pepsi or Apple over Dell. Or why you choose product A instead of product B in the grocery store.

That simple, huh?

Now, I want to dig deeper into the definition because I’m so tired of this long debate about this. 

The word gets thrown a lot, but it’s not often defined. The fact is, there’s no single definition of “brand.” It’s a word that means different things to different people. To some, a brand is nothing more than a product name or logo. To others, it’s the sum of how the customers feel about the company’s products, services, advertisements, and customer service. 

In my opinion, most people think too narrowly about what constitutes a brand.  They equate it with a logo or name. But that’s just the tip of the iceberg. A brand is so much more than that tiny silver at the surface of your company’s image. It includes everything from the words you choose for your website copy to how your employees answer the phone to what happens on your social media channels to whether there’s an umbrella in your company logo.

Yes, really.

And it has very little to do with what you think about your business– it’s all about how customers perceive it.

So, why does any of this matter?

Because without a strong brand, your business will struggle to grow and succeed against a larger company that has its brand established since World War 2.

OK, maybe after that.

Why is Branding Important?

When you’re launching a business, it can be tempting to just focus on the basics: getting a product or service up and running, acquiring customers, and making money. However, this kind of “business first” thinking often fails to consider one crucial element vital to your business’s success: its brand.

In addition to what I was blabbering above, a brand is more than just a logo or a name– it’s the sum of all the ways that people perceive your business, whether through advertising and marketing materials or word-of-mouth recommendations from friends and family.

The right brand has the power to make people feel a certain way about your company.

In fact, studies have shown that consumers are willing to pay significantly more for products that carry their favorite brands; in some cases, they will pay up to 50% more for the same product!

That’s because people identify with their favorite brands and want to support them– and if you don’t have a well-defined brand image, people won’t know what they’re supporting when they buy from your company. 

The goal is to make sure that every experience aligns with who you are and what you stand for as a company. Your brand is not just about how your business looks; it’s about how it feels. This is important because when you create a positive experience for your customers, they’re more likely to be loyal to your brand and buy products or services from you even if they’re more expensive than the competition.

They’ll also be more likely to recommend your product or service to other people, which is the best kind of advertising!

As a small business owner, the idea of establishing a brand can feel overwhelming—or even pointless. After all, you’re busy running a business and don’t necessarily have the time or budget to hire an agency or marketing team to help you create your brand. But branding is not just for big businesses with huge marketing budgets.

In fact, it’s just as important for small businesses as it is for big ones.

Here’s why:

1) It sets you apart from the competition. A branding strategy helps you distinguish yourself from other businesses in your industry, which makes it easier for potential customers to choose your company over someone else’s.

2) It gives your employees direction. Your employees are the face of your business, so it’s important that they understand and embrace your vision, mission, and values so that they can deliver a consistent customer experience every time.

3) It helps attract talent. Branding enables you to create a unique identity within your industry, which will appeal to people who want to work for an innovative company that offers growth opportunities.

6 Steps To Create Your Brand

It’s true, creating a brand for your business is a complex process. You’ll need to know what to include in your company brand, how to use the tools at your disposal, and how to deliver a cohesive message throughout your entire brand.

But before you can dive into creating or revamping your brand, there are some basic steps you’ll need to take. Branding isn’t something that happens overnight, so don’t let the idea of branding intimidate you into delaying the process!

With just these six steps and some time in your hands, you’ll have a new brand up and running no matter what industry you’re in.

FIND OUT WHO YOUR CUSTOMER IS– AGE, GENDER, RACE, PROFESSION, AND ANY OTHER KEY THINGS ABOUT THEM.

Here’s a fun fact: If you don’t know who your customer is, you don’t know what to sell them.

In a world where it feels like everyone has a business and everyone is selling something, how can you stand out?

One of the most important ways you can stand out is by building your brand, and one of the ways to build your business brand is to find out who your customer is, their age, gender, race, profession, and any other key things about them.

If you don’t know this information, you can’t target your marketing efforts toward people who are likely to be interested in what you have to offer. You will probably be wasting time and money marketing to people who aren’t interested in what you have to offer or, worse yet, don’t even need it.

You may think that the answer to this question is “anyone with a pulse.” While that may seem like a reasonable answer on the surface, think about it for a moment.

If everyone needs what you have to offer, why do so many businesses fail?

Businesses fail because there aren’t enough people willing to pay for their product/service or people who can afford to do it themselves (DIY) the product you might be selling or not in the right marketplace.

Might you be selling high-heeled sandals in the middle of the forest without even realizing it?– OK, Don’t take it personally and literally.

But you got the point, right?

First things first. Do yourself a favor. Know your customer!

FIND OUT WHAT THESE CUSTOMERS NEED, WANT, AND LIKE

“When you find out what your customer needs, wants, and likes, that’s the beginning of a business relationship. The more you know about your customers, the better off you’ll be.”

-Kevin Stirtz.

As Kevin is a marketing expert, he understands that customer insight is mandatory for businesses to succeed. You can’t build a brand without knowing who your customers are. It’s important to do so because it helps you generate leads faster, make better decisions, and improve your customer service skills by analyzing the customers’ feedback. All of this will help give your brand an image of being reliable and efficient, making it easier to build relationships with new clients.

Getting to know your customers is a lot like dating. You want to make sure you’re compatible with each other and that you’ll be able to keep each other happy in the long run. A healthy relationship between business and customer is no different—it is built on understanding what each party needs from the other and making sure that everyone’s needs are being met accordingly.

Determining your customers’ needs, wants, and likes might seem difficult, but it’s actually very simple. Once you’ve figured out the types of people who buy your products or use your services, you can start to ask yourself more detailed questions about their personalities and preferences. Are they young? Do they have kids? What kind of car do they drive? How much money do they spend on groceries? What do they do for fun? What kinds of problems do they have in their lives? What worries them? The answers to these questions will help you tailor your marketing efforts to their interests, which makes for a better experience for them as well as for your company’s bottom line. This process also helps you clarify what your product or service is really all about—and it helps you think of ways to make it even better!

FIND OUT HOW TO REFLECT ON EXACTLY WHAT YOU KNOW THEY CARE ABOUT THE MOST

What does it mean when your customer cares about something? What should you do if they care about more than one thing? Does it matter what they care about, or can you just make them care about something you think is important? And why is it important to find out what they care about in the first place?

It is not just a matter of knowing what your customers care about the most. You need to reflect on exactly what that means and why you should care, too. Asking yourself these questions regularly will help keep your brand relevant to your audience.

The world of personal branding is tricky to navigate, and it’s easy to get lost in the process. The most important thing to remember is that you need to be yourself. It’s the only way you’ll create something unique, and if you don’t do that, then all your efforts will be for nothing. And how do you know who you are? By reflecting on exactly what you know your customers care about the most and why it’s important to them.

One of my favorite personal branding examples comes from Seth Godin, who wrote a book called Purple Cow. In it, he explains how he came up with his brand by focusing on what his customers didn’t like: old-fashioned yellow cars. When he realized they were tired of seeing those cars everywhere, he came up with the idea of a purple cow—something that would stand out from everything else around it. That purple cow led him down a path toward creating an entire company based on this concept (he even has an office with purple cows painted all over the walls!).

Another great example comes from Apple co-founder Steve Jobs, who knew what his customers wanted before they did: sleek design and minimalism. He took these ideas and turned them into something new by creating products that could help fulfill his customers’ needs and ideas.

When you’re building your brand, it’s important to know what your customers care about the most—not only because it helps you connect with them and make them happy, but also because it’s a way of giving back. If you know what matters to them, then you can show that they’re not just paying for a delivery service or a product—they’re also supporting something that’s meaningful to them, whether it’s a cause or an organization.

And in this day and age, where people want brands that align with their values, knowing those values is key to success.

For example, suppose you know your customers are passionate about animal welfare and environmental sustainability. In that case, that means you can offer products made from organic cotton or fair-trade hemp instead of conventional cotton and denim.

Or, if your customers’ top priority is gender equality and women’s rights, you can highlight how important hiring women in leadership positions is to your company culture. Knowing what your customers care about the most will help you build a brand that attracts more people who share those values—and can even change the world in the process!

CREATE THE 3 CORE VALUES OF YOUR BUSINESS

You’ve heard that it’s important to define your company’s core values, and you’re probably thinking, “how the heck am I supposed to do that? The core values of my company are 1) to make money and 2) to have fun.”

The truth is, establishing this essential foundation for your business is actually pretty simple.

First off,

What are core values?

Core values are the basic tenets of your business philosophy. They’re the principles and beliefs that guide how you operate on a daily basis. In other words, they describe how your company does things.

Why define core values?

Because when you know exactly what you stand for as a business, you can lead with confidence. You know how to make decisions about where to invest time and resources. You can determine which kinds of partners or clients are ideal for you. And you can also find ways to differentiate yourself from competitors in a crowded marketplace– a huge advantage!

How do you define them?

Eazy peezy as reflecting on the past experiences and identifying the things you value most in those situations that have brought success, fulfillment, or joy. It might not be obvious at first what those things are– sometimes it takes really thinking about them before they become clear.

Now, here’s the main point: a brand’s core values are an organization’s essential and enduring principles that guide its actions, behaviors, and decisions. These values are like the DNA of any company; they represent the foundation upon which all other aspects of the business are built. Core values should be more than just words on a piece of paper; they need to influence how employees behave and how customers perceive them.

Core values are important because they help companies define who they are and what they stand for. They also influence how employees operate within the organization and how customers perceive them.

For example, one of the core values of Strive Enterprise is “over delivery,” we always aim to exceed what was the expectation of our clients. It is very important to us to do more of what is in the average and aim high to reach the highest peak result of our product.

Another is “we are always for the client,” which is why we do custom works– the fact that we care about our clients and bring out their branding, we do customized work in need or preferred by the client to achieve their branding goal.

With these example of core values, we believe that this will set us apart from other companies that may not adhere to such high standards, which makes our reputation better known among consumers as well, leading them to become more loyal over time.

DISCOVER THE BEST SALES PSYCHOLOGY FOR ALL TYPES OF CLIENT (WHETHER THEY ARE PASSIVE, AGGRESSIVE, OR NEUTRAL)

When it comes to sales, the customers aren’t always right. Not really. In fact, they’re frequently wrong– and that’s just fine. 

The customer doesn’t have to be right. They just have to be happy enough to buy what you’re selling. The key is learning how to make them happy enough, and that means understanding their psychology. The three main types of customers are passive, aggressive, and neutral, and each one responds best to a different kind of interaction with salespeople.

Passive customers are those who are hesitant to make a purchase. They will likely not make any decisions on their own, but that doesn’t mean that they’re not interested in buying your product. You’ll just have to be persuasive enough to get them to come around.

Aggressive customers are often described as having an extroverted personality type, which means they’re outgoing and enjoy socializing with others. They tend to be assertive and prefer to make decisions quickly– perhaps even impulsively. Because of these traits, they’re likely to be more receptive to short-term sales pitches, like those that focus on discounts or other incentives that encourage instant gratification.

Neutral customers are those who will buy only if the cost is right and who don’t care about anything else. They’ll look for the cheaper option unless something is truly better than what they’re considering; then, they may pay more for it– but only if it’s exactly what they want or need.

Identifying the type of client you’re dealing with is a crucial step in building a strong brand and sales strategy. This can give you the insight you need to sell yourself up for success.

Remember, the key to the customer’s mind is not what they want to buy… it’s WHAT they want TO buy.

If you solve their problem, people will buy, even if it’s not your product.

APPLY ALL THE 5 STEPS.

Following all the steps mentioned will be the first big step to creating your brand. You should always believe that your brand has to be something very positive and with which you will identify yourself. And next step is to have big ambitions in the future and work harder every time to get success everywhere in this world.

And thus, design your brand like you are designing a nice dress for it. Decide on a color that is just right for your brand’s personality; you can do it gradually or go bold. Maybe add some accessories or dominant features like the waistline or something else. But most importantly, finish it with a nice bow!

Writer’s Thoughts

The majority of the factors in the success of a business can be narrowed down to customer experience and relationships. We want you to focus on improving and recognizing your customers while doing what is honest, best, and right for them.

This is just as a customer as it is as a business owner. We do not want you to buy-in to something that says it will magically or instantly get your money back in five minutes online.

Your brand should be the core of all that you offer. If you take any of this information and make changes in the way that you develop your brand, we would love to have feedback from you about it because there are many options available for building yourself a solid brand in today’s competitive market.

Hopefully, we have provided you with a good set of tools to think about and how to apply them in your business. Find ways to use these tools to build your own brand, and take some time every now and then to reflect back on your brand.

Does this help or hurt the brand?

From this reflection, you will likely find ways to improve on your current brand or come up with a new brand idea that you can implement.

In the end, it’s all worth it.

by Charleen Montano May 5, 2022

So you have opened your own business, congratulations!

You want to get known, eh?

You’ve got a great product, an innovative service, and a unique idea. You know people will love it. But how do you make sure they know about it?

There are lots of ways to get the word out about your startup: social media, PR, advertising, word of mouth, and more. But some strategies are better than others– and some strategies should be avoided at all costs.

In a world where so much information and so many businesses, being unknown is a quick way to get left behind.

The good news is you don’t have to be a celebrity or a household name to get known as an expert in your industry. In fact, most of the time, it’s the people who are the most successful at getting their companies known and who aren’t well-known outside of their industry.

Why? Because they know what they’re doing. They’ve figured out how to build a brand that people trust and want to work with. So if you’re trying to make your business into something bigger than just yourself and your reputation, here are seven ways to get yourself known.

And oh! We’ve got a video version of the same topic– Jose Silvera, the CEO of Strive Enterprise, makes videos that could help you grow your business– live weekdays at 9 AM and 3 PM PST on YouTube and Instagram!

 RECONNECTING

To be known as a business owner, you need to do your research and find out what your target audience wants.

Reconnecting with everyone you know, whether you think they will buy from you or not, is one of the ways to get your business known.

This is called networking, and it’s a compelling way to build your business. The more people who know about you and what you do, the better for business.

There are many people you know who you don’t think will buy from you. And there are some people that you think might buy from you but haven’t yet. The key to getting your business known is to reconnect with everyone, whether they’re going to buy from you or not.

Here’s why:

You Never know what the future holds. If someone was interested in buying from you and didn’t have the money, they may have it now and be ready to buy. Or maybe an opportunity presented itself that made it possible for them to make a purchase now instead of later.

Sometimes, people just need reassurance that what they’re doing is right or wrong. They need validation from someone they trust before taking action on something important, like making a purchase or hiring someone for a project.

And, that’s where you come in!

TALK TO PEOPLE ABOUT YOUR BUSINESS

You’ve connected with your friends and everyone you know. You’ve asked them how they’re doing and told them how you are doing. You’re all doing great. Great!

Or maybe you’ve told them you’re back in town and want to spend some time with your family and might as well spend time with them before going back to your busy schedule. They have a busy schedule, too, and you met up and had a great time together. Great!

Now it’s the time to start talking about your business.

Tell people about what you do if they ask. If someone asks what you do, take advantage of the opportunity by telling them about your business (even if it isn’t related). Not only will this give them valuable information but also shows that you’re proud of what you do, which builds trust in others. 

To promote your business, it’s important to talk about it whenever you can. After all, if you don’t talk about it, who will?

The more people who know about your business, the more likely it is that someone will hire you or refer someone else who needs a similar product or service.

FOCUS ON THE PROBLEM AND SOLUTION

You may be the best business person in the world, but if you don’t know your target customers, you won’t be able to sell anything.

 If you want to start a business, you need to know your potential customers. You can’t just create a product or service and expect everyone will enjoy it.

It’s important to take time to know deeper about your potential customer’s problems, and knowing the best possible solution to help them is one of the steps to getting your business known.

The more you know about your target audience, the better chances you have to make them happy with your services or products so that they become regular customers and eventually refer others. 

After all, people don’t buy products. They buy solutions to their problem.

The first thing you need to understand is what your customers want. Ask yourself: Why do people buy my products? What problem does it solve for them? If you’re going to sell more, you need to know what your customers want and how your product can help them.

People don’t care about you; they care about themselves and how your product will benefit them. This means that if you want people to be interested in what you have to offer, then you need to show them how it will benefit them.

GET A LIST OF WHAT PROBLEMS THEY HAVE THAT YOUR PRODUCT OR SERVICE MIGHT HAVE SOLUTION

What you want to do next is make a list of all the problems that these people are having and how they will be solved using your products.

This is called a “need analysis.” A needs analysis is the process of finding out what problems your customers are having and then finding out if you can solve those problems.

The best way to do this is by asking directly. You might ask them to fill out a survey or questionnaire, or maybe even literally make a list of the problems they are facing. The key here is that you want to find out why they’re having these problems.

Why? Because this is where your product or service can come in. If you know what problems people face and how your product solves those problems, you can offer them the solution at just the right time!

POST A CONTENT DESCRIBING THE SOLUTIONS

You have to keep in mind that people are becoming more and more conscious about buying products and services. The reason behind this change is the fact that people now have access to a large number of information sources on the internet. They can easily find out everything about any product or service before buying it.

When you post content about your business through social media, it becomes easier for people to find out about your brand and products. This increases trust in your company and makes them more likely to buy from you rather than from other companies offering similar services at lower prices.

You may have heard of the saying,

“People don’t care how much you know until they know how much you care.”

-Theodore Roosevelt

This is incredibly true when it comes to getting your business known in the industry. In fact, this is one of the best steps in building trust with your customers and establishing yourself as a leader in your field.

Creating content to help your customers solve their problems is the best way to create awareness and get your customers to know about you. However, it is important to understand your target audience and what they want from you.

When you have this information, then you can start creating content for them. You can write articles or blogs about the solutions for their problems and then post these on social media sites as mentioned above. 

The more solutions you offer for a particular problem, the more likely it is that someone will find one that their needs perfectly!

KEEP IN TOUCH WITH ALL YOUR CONNECTIONS

Once you have reconnected with everyone, keep in touch with them! Send them emails and text messages when something new is going on, such as an upcoming event or a special offer. If someone mentions something about your business, reply with a thank-you note and let them know how much it means to you that they think of you.

With that said, you also need to have a strong social media presence, and you can’t just rely on Facebook alone. It would help if you connected with people on Twitter and Instagram, too, or any other social media that could possibly help you with the matter.

Make sure that you’re sharing content regularly on all of these platforms. It doesn’t matter if it’s promotional or not; as long as it’s good quality content, they will share it with their friends and family members, who will then share it with their friends and family members.

You need to make sure that you are engaging with your audience consistently so that they feel like they know about your brand and its products or services because if they don’t know about what you have to offer, how will they buy from you?

PRODUCE A GOOD PRODUCT OR SERVICE AND DELIVER ON TIME!

In this age of rapid technological development, the customer is king. People want what they want, and they want it when they want it.

If you’re not able to deliver on time, your business will be in trouble. And if your product or service isn’t good enough, you’ll be out of business even sooner.

Think like your customer. When you create something, you should think like your customer. You have to understand what they want and what they need. Once you get this, it will be easier for you to come up with something that will satisfy them completely.

The following are some techniques that can help you produce a good product or service and deliver it on time:

Do not just focus on the product alone but also on the customer’s experience when using it. If a person buys a car, he wants to enjoy driving it too – not just own it! Therefore, if you are selling any products or services, make sure that they are not only useful but also enjoyable as well so that people keep coming back for more even after buying them once already!

Make sure everything is done properly from start to finish so that there are no mistakes or errors, which may lead to problems later on down the road when someone tries using your product or service for the first time after buying it from you! It is always better to do things correctly the first time around rather than having to do them over again because of something that was done incorrectly in the first place!

General Overview

There are many reasons why people want to start their own business. For some, it is a way to escape from the rigidity of working for someone else. Others want independence and control over their lives. Still, others hope that they can make more money than they can as an employee.

But often, when people first begin their business, they have no idea what it takes to succeed. They don’t know how hard it will be or how much time and energy it will consume. They also don’t know how much money they will need to get started or how long it might take them before they start making any money at all.

As you begin your journey into entrepreneurship, you need to understand what you’re getting into. You need to know exactly what kind of business you want to run and how much time and money it will require before you can expect any return on your investment (ROI).

The most important thing is to choose a business that you enjoy doing — one that will allow you to fulfill your passion in life while earning a living at the same time. Even if this means earning less than your current job pays or spending more hours in the office than normal, at least you’ll be happy doing what you love!

Got any questions? Let me know, comment down below or DM us!

Adios! See you!

by Charleen Montano May 6, 2022

Content marketing has become a huge topic in digital marketing. The reason is that you can’t ignore it if you want to succeed online. It’s one of the most effective ways to attract visitors, build trust, and drive conversions.

But how do you know if your content is really working? And how can you create more of it?