Believe it or not, social media is more than just social. It’s a powerful marketing tool that can attract new customers and build your brand. The list of social media platforms available continues to grow by the day, which means there are plenty of places you can share your story and reach loyal fans and potential customers.
According to an ODM Group study, a digital marketing agency, 74% of consumers use social media to help them make shopping decisions. This has been supported as well by other research, which according to a HubSpot report, 71% of buyers are more likely to buy based on social network recommendations.
We all know using social media is important to marketing your business. However, deciding which platforms are best for your business can be very daunting. In this article, I would like to share my knowledge about the 10 best social media platforms for marketing and promoting your business.
Sending out messages to your followers isn’t enough. Social media is quickly becoming one of the best ways that you can garner attention for your brand or business. Some of the world’s most powerful companies have taken advantage of social media platforms like Facebook and Twitter. Companies like Nike, Coca-Cola, and Starbucks use social media to push their message, advertise their products, and engage with their customers.
Here are some social media platforms that might be perfect for your business:
If you’re a business owner, there’s a good chance that you’ve heard about the power of Facebook as a marketing platform. It’s true that Facebook has been around for a long time but still remains one of the best social media platforms for business because of its high level of engagement. In fact, according to Social Media Marketing Examiner report as of May 2022, Facebook is the most commonly used platform, with a rate of 90% among social media platforms. They also stated that Facebook is declining year-over-year but still maintains dominance.
It has an unparalleled reach and is the most effective way to reach a global audience.
Facebook ads are highly targeted and efficient, showing your ad only to people who are likely to be interested in it. You can use demographic targeting and behavioral targeting to find specific groups of people based on their age, gender, and interests.
Facebook is also one of the most affordable advertising platforms available today. You can set up a campaign for as little as $5 per day, with no minimum spend required. Although Facebook sets a daily limitation of $50 for security reasons, this is simply to confirm that the payment method associated with an account is valid and that nothing suspicious is taking place.
Along with being cost-effective, Facebook ads are also extremely easy to use. You can post photos and videos on your page, respond to comments, and create events in just a few clicks.
Many studies have shown that engagement rates on Facebook are higher than on other platforms such as Twitter and LinkedIn.
Cons:
You can’t control who sees your ads. You don’t know what kind of people will see your ad. The only way to change demographic is by changing where you target those users (e.g., women 30-45 years old in California). This means that you’re paying more money for less reach than other platforms like Google AdWords.
It’s difficult to track conversation and ROI (Return On Investment). It’s hard to track how many leads or sales come from Facebook advertising campaigns because there isn’t an easy way to tie them back to specific ads or campaigns. You can use third-party software like HubSpot, Convertro, or AdEspresso, but this doesn’t always work well with all types of businesses due to the nature of their products and services (or lack thereof).
YouTube is one of the best social media platforms for your business, and it can be a powerful tool to grow your brand, increase traffic to your website, and increase sales. According to Google, video ads have an average view rate of over 50%, which is much higher than other ad types.
Additionally, CNBC says that Google’s YouTube is the world’s second-largest search engine, with over 500 hours of video posted every minute and over 1 billion hours of video watched every day. That’s a lot of eyeballs!
Thus, it’s a great way to boost brand awareness and increase customer engagement, but it can also be a major time suck if you’re not careful.
Pros:
There are many pros to using YouTube as a social media platform for your business. But let’s highlight the most accurate ones that could totally help you with your marketing.
One of the key benefits is that YouTube offers multiple ways to monetize your content, aside from being free to use. You can use YouTube ads, display ads, and sponsored content to generate revenue from your videos.
Another benefit of using YouTube is creating your own channel and then inviting people to subscribe to it. This allows you to build a community around your brand and engage with potential customers on a regular basis. You can post videos about your products and services, share information about upcoming events or promotions, answer questions from customers, or just have fun interacting with other users in the comments section.
You can also use YouTube as a way to showcase your products or services in action by creating product videos. These videos often include how-to instructions so viewers can learn how they work while watching them in action.
If you sell clothing items, for example, you could make a video showing how to wash, in the right way, a particular type of fabric. Or, if you sell kitchen appliances, you could make a video showing how easy it is for someone to use them without reading complicated instructions first.
Cons:
It’s a time-consuming process. Creating video content takes time, especially if you’re doing it yourself. And if you want to post on a regular basis, it can be difficult to find the time to do it consistently.
The algorithm doesn’t favor videos from brands or businesses. The YouTube algorithm favors videos that get a lot of views quickly– which means there’s a lot more competition for those types of videos than there used to be when people would share them organically with friends on Facebook and Twitter.
LinkedIn is a social media platform that provides users with a professional network and a way to connect with other professionals. It is primarily used as a B2B tool, but it can also be used to connect with potential customers and partners. LinkedIn exists in two main forms: LinkedIn.com, which is the main website, and LinkedIn mobile app, which can be downloaded on IOS or Android.
LinkedIn was originally founded in 2002 by Reid Hoffman, and the company went public in 2011. The company has since grown rapidly and now has at least 828.1 million members around the world (as of April 2022), according to the data portal.
The Network allows its users to create profiles about themselves, including information about their career background and education history, as well as any skills they might have acquired along the way– whether from previous jobs or self-learning. This information can be used by recruiting or others looking for new hires who fit certain criteria (e.g., someone who has worked at a specific company before).
And LinkedIn is not just for job seekers– it’s also an excellent tool for those who want to network with other professionals or even find new clients for their business or freelance services.
Pros:
Your brand can reach a large audience through LinkedIn’s newsfeed feature. This allows you to share updates about your business and any other relevant information that could be of interest to your target audience members. When people like what they see in your feed, they may share it with their friends or followers on Facebook or Twitter. This will help increase the number of people who are exposed to your brand every day.
LinkedIn offers many features that make it easier for businesses to manage their communications with customers, vendors, partners, and employees, such as message boards, groups, and private messaging.
It also allows users to post articles or blog posts on their company page which can help build brand awareness by providing information about your company’s products and services through social media channels like Facebook and Twitter.
Cons:
LinkedIn is a great tool and social media platform for business. But just like any other tool, it has its cons that you should know about before using it.
First of all, it can be expensive. You’ll have to pay if you want to reach out to someone who isn’t following you or your company on LinkedIn. You can get around this by sending a plain-text message instead of an email, but this is only possible if the person allows third-party apps or has an official email address listed on their profile page.
It takes time to build up your profile with valuable content and connections. You’ll need to spend time building up your connections and adding details about yourself before you start seeing results from using this platform professionally. If you’re looking for quick results, then LinkedIn may not be the best place for you.
According to Adweek, “Twitter is where you go when you want to find out what’s happening right now.” Twitter users are constantly on the lookout for new information, making it an ideal platform for sharing current news stories or blog posts from your website.
The best way to market your business on Twitter is by creating an engaging, interesting, and relevant account that engages with people.
Twitter is one of the best social media platforms for your business because of its ability to drive traffic, build relationships and generate leads.
Twitter is all about being real, honest, and transparent with your audience. If you can’t be yourself on Twitter, then it’s not worth it. Be authentic and engage in conversation with others who have similar interests as you do.
Pros:
Tweets are limited to 140 characters, so users have to get straight to the point when posting about news or upcoming events. This makes it easy for people on the go who want quick updates from brands they follow or topics they care about most.
You can use this platform for marketing new products or services in the near future. You can also use it as a lead generation tool by sharing links to landing pages where prospects could sign up for free trials or free consultations. This will increase the number of leads for your business and make it easier for you to close sales later on down the road.
Another benefit is that it’s free to use unless you pay for ads. The only thing you have to do is create an account and start posting.
Cons:
As much as the advantage of having only character limits of 140 each post as mentioned as pros, it can also cause you the disadvantage. It could be difficult to engage in meaningful conversation with customers on Twitter without resorting to shortened messages such as hashtags or emojis.
It could also be difficult to know exactly who is following your tweets and what they think of them since most people don’t respond directly with comments or likes when they read messages on Twitter (unless they happen to see one that piques their interest).
If you want to build an audience on Twitter, you need to invest time and effort into doing so every single day for months (or years) at a time until your account gets established enough for people to take notice of what you have to offer– if they even care!
Pinterest is an online pinboard that allows users to share images, videos, and links with others. The service, which launched in 2010, has since become one of the fastest-growing social networks on the web.
According to statista.com, Pinterest has 433 million monthly users in the first quarter of 2022, an increase of about 2 million people from the previous quarter. The image-based social media network, on the other hand, had 478 million monthly active users at the end of March 2021.
Hence, the growing popularity of Pinterest makes it a great platform for your business to engage with customers and promote new products or services.
Pros:
Pinterest is easy to use, and anyone can create a Pinterest account and start pinning images right away. There’s no complicated setup or training required.
On this platform, you can reach a huge audience. With its vast number of users, it’s a great place to get your message out there and connect with people who might be interested in what you have to offer.
Additionally, Pinterest is an engaging platform– people love it! They’re drawn in by beautiful images and interesting content that leads them deeper into the site, where they can find more compelling content about their interests and passions (which means more time spent on Pinterest). This makes it possible for brands to build relationships with their target audiences through engagement-building tactics like commenting on pins and repining images from other users who share similar interests (or even products).
The average pin on Pinterest has an engagement rate of 4%, which is much higher than other platforms like Facebook and Twitter.
Also, you can drive traffic to your website or blog by including links in your pins or creating an account on Rich Pins which allows you to add rich media like videos and images directly into your pin descriptions (this feature only works if Pinterest has verified your website). This will help you increase engagement with your followers and potentially send them back to your site, where they will find valuable information about your products or services.
Cons:
Pinterest is an image-driven platform, not text-driven. This presents some challenges if you’re getting people engaged with your brand or product on Pinterest. The platform was built for visual content, so it’s easy for users to scroll through and see lots of photos without reading any text. If you’re going to use Pinterest as part of your marketing strategy, make sure that your images are clear enough that people can understand what they’re looking at without clicking through them all the way back to your website or blog post.
The majority of people who use Pinterest do so from mobile devices (tablets or smartphones). While Pinterest was originally built on desktops, mobile users may have trouble accessing certain site features using their phones or tablets. This means that if you have many pins with links or videos on them, they may not work properly when viewed on mobile devices.
If you’re not using Instagram to promote your business, you should be. Instagram is one of the most popular social media platforms, with 1.452 billion users as of April 2022, according to DataReportal.
Thanks to Instagram, your business can now reach a much wider audience than ever before by its 500 million daily users. It’s growing faster than any other social network, and it’s the second most used photo app after Facebook.
The demographic of Instagram users are also quite diverse: According to Pew Research Center, 71% of U.S. adults who use Instagram are between 18 to 29 years old; however, millions of older users have joined Instagram in recent years.
Pros:
People process visual information 60,000 times faster than text. This means that the human brain processes images faster than words. Images can be more persuasive than words alone because they help us connect with our emotions and feelings.
Instagram is mobile-friendly, and the majority of Instagram users access it from their mobile devices, which means that you’re reaching your audience wherever they are at any time of the day or night when they’re on their phones or tablets.
Instagram is engaging. People love sharing pictures of themselves with friends and family members on social media outlets like Facebook and Twitter. Still, they tend to share photos of themselves as well as brands they like on Instagram. This makes it easier for brands to build relationships with their customers through content that appeals directly to their interests and needs.
Cons:
Instagram has no analytics. It is notoriously secretive about its data, making it impossible for businesses to track their progress or measure the ROI of their posts. Since there’s no way to know what kind of impact a post has on your sales and revenue, it’s difficult to determine whether you should be posting more or less frequently. And if you’re struggling with diminishing engagement, there’s no way to get any insights on why that may be happening.
It has a limited audience. Instagram is growing as fast as any social media platform out there, but there are still limits to how many people can see your posts at once– and how many will see them at all. The sheer number of users makes it possible for anyone’s content to get lost in the shuffle; even if you have thousands of followers, only a fraction of those people will see each post organically (i.e., without paying for advertising).
Reddit is a social media platform that allows users to post links, images, and stories. The content can be voted up or down by other users, and the most popular posts are displayed on the front page of Reddit.
As a business owner, you can use Reddit to your advantage by creating an account and submitting links to relevant articles that are related to your industry. If you write an article about how to start an online business from home, for example, you could submit it to /r/Entrepreneur/. You can also submit links if you have any questions about starting a business that other business owners might be able to answer.
Once you’ve created an account on Reddit, you’ll be able to follow various subreddits that are based on specific topics or interests (like/r/entrepreneur/). Each subreddit has its own rules and guidelines for posting new content, but most will allow businesses to post articles or links related to their industry as long as they’re relevant and valuable to their audience.
There are 430 million actively used Reddit monthly. More than 150 million different pages on Reddit are viewed every day, and nearly 50% of its users are from the U.S., which makes it the 9th most used website in the U.S., as per a statistic report from Web Tribunal as of 2022.
Furthermore, 82% of Gen-Z consumers trust Reddit when it comes to learning about new products. Young adults aged 18 to 29 account for 22% of Reddit users. And there are more males than females using the platform.
Pros:
One of the biggest benefits of using Reddit as a platform for your business is that it has an accessible audience base that includes millions of potential customers of your business. If you post something on this website and if it becomes popular among its users, then it will automatically generate traffic for your website or blog post, which can help you increase sales and revenue easily without spending money on paid advertising campaigns.
You can also use Reddit to promote your offers and discount coupons. When someone visits your website after coming from Reddit, they feel more confident about buying from you because they already know about your brand and what it has to offer them. This helps increase conversions significantly and helps build trust between you and potential customers.
Cons:
Reddit will hate you if you don’t play by the rules. There are many unwritten rules on Reddit, and you’ll need to understand them before doing anything that could get you in trouble with the community. For example, if you post links to content from other sites without adding value to the conversation, or if you fail to give enough attribution for content from other sites (without permission), then Redditors will likely downvote your content and leave negative comments about your brand. This is terrible news for any business trying to build its reputation on Reddit because it sends a clear message about who’s controlling the conversation– and it isn’t you.
You need to be careful when posting on Reddit because it’s not as simple as just sharing content on Facebook or Twitter. It requires patience and dedication to build up trust with other users before you can share anything without being down-voted into oblivion!
Snapchat is a great platform for businesses to use. It is a visual medium, and it’s important to remember that not everyone has the same level of understanding when it comes to technology. This means that you need to keep your content simple and easy to understand.
Snapchat is also a very visual platform, so it’s important that you are creating content that is interesting, exciting, and useful for your audience.
The key to using Snapchat as a business is making sure that you are posting regularly and consistently. The more you post, the more followers you will gain, and the more people will see what you are doing!
Snapchat statistics show that it has around 293 million daily active users and 4 billion snaps shared per day. And teenagers make up a substantial portion of its user base.
In addition, Snapchat is about sharing moments that are limited in time– usually a few seconds or less– which means you can only share so much information at once. But because Snapchatters are so engaged, it’s an ideal place for brands to tell stories instead of advertising their products directly. Some brands have even successfully used Snapchat as an advertising channel without using any ads at all!
Pros:
People of all ages and demographics use Snapchat, but it’s trendy among teens and young adults.
Snapchat may be a good platform for your business if you want to reach out to this demographic. Here are some of the pros:
You can use fun features like filters and lenses that make your content more interactive and appealing. These features will likely help increase engagement with your business.
Snapchat is an excellent way to share behind-the-scenes content that fans love to see, such as when you’re at work or hanging out with friends and family. This gives them insight into your personal life and makes them feel more connected with you as an individual rather than just another brand they follow on social media.
It’s easy to post videos on Snapchat because there are no limits on length like there are with other platforms like Facebook or Instagram. This means you can upload longer videos without worrying about being cut off midstream by Snapchat’s time limits. Longer videos often mean better engagement rates, which is another benefit of using Snapchat over other platforms.
Cons:
It’s hard to measure ROI: Snapchat doesn’t offer analytics as Facebook and Twitter do. There are third-party tools available that track some things, but they don’t always work well. Without those insights, you won’t know how effective your ads are or whether anyone is even seeing them.
There’s no way to target ads based on location: Unlike Facebook or Google AdWords, there’s no way to target Snapchat ads based on location or even demographic information (age/gender). You can only target users based on what they’ve already viewed in their feed — not much help if you’re trying to reach people in specific cities or states.
Tiktok is the latest social media app to take the world by storm. It’s a video-sharing platform that allows users to post videos of up to 15 seconds long, with the option of adding text, music, and meme-like sticker packs.
Tiktok is an excellent platform for businesses to reach their target audience. It’s free to post videos and allows you to earn money through advertising, subscriptions, and sponsored content. You can also use it as a customer service channel for your business by creating videos that answer questions about your products or services, which will help build trust with your customers.
The most popular types of content on Tiktok are comedy videos, music, and beauty tutorials (hence the name). But there’s no limit to what kind of content you can create – as long as it’s relevant and entertaining!
Influencer Marketing Hub reports that Tiktok now has 1 billion active monthly users as of January 2022. Its users spend around 850 minutes every month on the app. It was also reported that Tiktok has 3 billion installations, making it the most popular app downloaded globally in 2020 and 2021.
Pros:
Tiktok is an excellent platform for marketing your business. It gives you access to millions of online users and has a great potential for boosting your sales. Here are some of the pros of using Tiktok as a platform for your business:
It’s free. Unlike other social media platforms like Facebook or Instagram, Tiktok does not charge any fee for posting videos on its platform. So, you don’t have to spend much in order to start using it as part of your marketing strategy.
It’s easy to use. The interface is user-friendly, and it allows you to create videos quickly without having any technical expertise. You can even create a profile page and connect with other users who share similar interests with you through groups, pages, and comments sections on the app. This will help you build up your network quickly!
You can target specific audiences easily on Tiktok because it lets you target different groups based on their interests and demographics (age, gender, etc.). This makes it easier for brands to reach out with their products/services through their ads on the app as well as other channels like YouTube or Facebook ads etc.
The best part about Tiktok is that it doesn’t require any special equipment or software to use!
Cons:
The number one con of using Tiktok as a platform for your business is that the platform is not meant for business. It is a social media platform that allows you to create content and share it with your friends and family.
The second con of using Tiktok as a platform for your business is that it does not allow you to have access to your audience. You cannot see who has viewed your video or who has liked or commented on it.
Tiktok does not allow you to monetize your videos, which means that you cannot make money from them. However, if you are looking to get more views on YouTube, then Tiktok might be a good place to start because it has a larger audience than other platforms like Instagram and Facebook.
HOW CAN YOU MAKE THESE PLATFORMS WORKS FOR YOU?
Wow! You’ve reached this far!
By now, you might have an idea of which platforms you want to use for your business. Or your might want to use all of it?
That’s better…. but errr time-consuming. But anyway, it’s all really up to you if you’re that dedicated to growing your business; the sooner, the better!
Always remember that the platform is your business. So, make sure that these platforms should work for you and not the other way around.
If you want to make a platform works for your business, you need to understand that it’s not just a website or app. It’s a way of thinking, a way of doing things. And it’s not just about the technology — it’s about how you use that technology in the context of your business goals.
“Success is not final: failure is fatal: it is the courage to continue that counts.”
-Winston Churchill
How A Website Can Help You with Social Media Management?
Well, let me explain it this way:
So, what’s the difference between a website and social media platforms?
A website is like a one-room apartment with a kitchen, living room, bedroom, and bathroom all in one. It has everything you need to live comfortably in one place, but it doesn’t offer much more beyond that.
Social media platforms are like multi-level apartments with several different rooms (like Facebook and Twitter), each of which have their own purpose and function. They’re all part of the same building, but they have their own unique characteristics and uses.
While a website can often serve as a starting point for your social media presence, it can’t do everything that it takes to run an effective social media campaign.
That’s where we come in!
We help businesses take their businesses in a whole new level. It doesn’t matter if you are just starting your business, re-igniting it, thriving or failing… We’ll be guiding & helping you attain your business goals all the way. That’s how we work.
We Also Offer Digital Marketing For Small & Big Businesses, SEO, E-Commerce, WordPress, PPC Campaign Development & Management for Google, Bing & Yahoo!, Facebook Ads, and more!
Media Planning sounds like a plan to get media than what it really is. Media planning is the art of strategically deciding how much, when, and where your message will be visible and audible. No matter how that message gets you to your customer, a media plan must be put into action.
What is media planning, and how exactly does it work?
In order to work, it must have an audience.
Stop right there — that was a joke.
Yes, humor. Yehey!
Anyways.
Don’t worry; this article is not about them pesky adults who push papers around all day. It’s about you, who thinks that media planning is synonymous with buying TV and radio advertising.
If you’re looking for tips on how to get more click-throughs, you’ve come to the right place. In this post, we’ll be going through what media planning is, what it’s used for and how it works.
This article is designed to help the beginner marketer. Hopefully, you’ll walk away with a basic understanding of what media planning involves and why it’s used at all.
You may have heard the term “media planning” before and asked yourself, “How does it work?” The simple answer is that media planning is the process of selecting the right media to reach your target market. Media planning is a key part of the marketing mix, which includes product innovation, pricing strategy (also called price positioning), distribution channels, and communication strategies.
Media planners choose which types of advertising will be used based on how well they think they’ll work for their clients’ brands. They also make sure there’s enough budget left over after allocating funds to each type so that they can pay for some kind of promotional activity like events or direct mail.
The goal of media planning is to find ways to make sure that your ads appear where they will be seen by the people most likely to buy from you. For example, if you own a pizza restaurant, you want to make sure that your ad appears in newspapers read by people who like pizza — not just any newspaper readership at all!
The Key Components of Effective Media Planning
To effectively plan media, you have to start by getting inside your target market’s head. That’s because a successful campaign isn’t just about spending money on the right ads in the right places. It’s about presenting an image of your brand that consumers buy into, thus generating sales and awareness for your company on behalf of the media outlet.
That said, let’s tackle the 4 major components of effective media planning.
Targeting is all about getting your message to the right people. To do that, you need to know who they are and what they do.
Who are you trying to reach with your ad?
The more narrowly defined your target audience, the more likely it is that you’ll be able to reach them effectively through media planning. However, if you’re targeting too narrow an audience, you may find that it’s hard to get enough impressions per reader or viewer.
Here are some examples of how targeting can work:
You might target sports enthusiasts with a TV ad during sports programming. Or, if you want to reach new moms, you could advertise during the daytime talk shows they watch with their kids.
If you’re selling a vacation package, it makes sense to advertise on travel-related websites and magazines because that’s where your prospects will be looking for information related to vacations.
To target effectively, you must first identify your target market — that’s why we call it “targeting.” Then, based on demographic information (age, gender, and location), psychographic information (personality traits), or some combination of both, we develop a profile of each person in our target audience so that we can reach out directly to them through advertising or other means like direct mailings or email blasts.
KNOWING YOUR GOALS
We all know how important it is to have a goal, but we often don’t really think about what our goal is for using media.
When you’re planning your media campaign, it’s important to know what your goals are. A goal is a specific and measurable result that your advertising will produce. In other words, if you want more sales, you have to set a goal of how many new customers you want to win over.
If you want to increase awareness of your brand or product, then set a goal of how many times people will see your message.
It’s important to know what your goals are because it helps guide the rest of your planning process. You’ll be able to decide which tactics and strategies will help drive those goals forward and which ones won’t.
Now, there are two types of goals: short-term and long-term.
Short-termgoals are what we want to accomplish within a specific amount of time — for example, this month, this quarter, or this year. These can be revenue-focused or profit-focused.
Long-term goals are more strategic in nature and often take longer to achieve than short-term ones do. They may include things like increasing market share or increasing customer satisfaction scores over time.
Another important reason for determining your goals is:
It helps define who you’re trying to reach. If you don’t know what kind of people you want to go to, how can you possibly decide which media channels would most effectively get them? You might as well put a dartboard up on your wall and throw a dart at it!
Also, it helps determine how much money should be spent on each channel. The more money spent on a particular channel usually means more exposure will be received by consumers there — but only if they are interested in what’s being offered.
Without knowing your target audience or what they want/need, how can anyone determine how much money should be allocated for each channel? (This is especially true for those who don’t have access to analytics.)
UNDERSTANDING THE MEDIA YOU’RE BUYING
You can’t buy media if you don’t understand it. You can’t measure it if you don’t understand it.
You may as well be throwing money away if you don’t understand how to use it.
Understanding the media you’re using starts with understanding what that medium is supposed to do for your brand and how it does its job.
If you don’t understand the medium you’re buying, you’re telling your money to get a drink at the bar and then get back to work. But it doesn’t know what kind of drink to order. What if it orders a martini? That’s a high-maintenance medium.
You’ll spend more time getting it to work than you would have spent buying a new phone.
In other words, understanding the media you’re buying is important because it will help you make informed decisions about how to allocate your budget and how to get the most value from your campaign.
For example, if you’re launching a new product, it’s critical to understand which media channels are best suited for reaching your target market. If you don’t know what channels they use in their daily lives, then you won’t be able to reach them effectively with your message.
MAKING SURE THE FIT IS RIGHT
When you’re planning your media strategy, one of the most important things to consider is how well your target audience fits with your product or service.
Why is making sure the fit is right so important?
The first reason is that it’s the easiest way to get people to pay attention to what you have to say. People will only pay attention if they think it’s relevant. If your message isn’t relevant, then it won’t be heard.
The second reason is that you’re more likely to make a connection with people who already have some kind of relationship with your brand. If someone has heard of you or seen some of your ads before, then they’re more likely to trust you when you deliver another piece of content through a different medium.
And finally, because it’s easier to reach people who are already interested in what you have to say, it makes sense to focus on those people first. This means that if they’re not interested in what we’re offering, we can move on to other options without wasting time and money on ineffective advertising campaigns.
The Types of Media (Determine Where to Spend Your Marketing Dollars)
Choosing which types of media to utilize to sell your organization is arguably the most basic component of media strategy. However, you must first understand your options in order to do so.
Here are the 3 major types of media that you need to be aware of before starting your media planning:
Owned media is a form of communication that you control. It includes things like your website and social media accounts. Owned media is important because it allows your company to communicate directly with customers without having to rely on an outside source like Google or Facebook.
Owned media is typically the first place that people go when they want to learn about a brand or organization, so it’s important to have a strong presence in this area.
If you want to improve the visibility of your company or organization, then owned media can help you achieve your goals. Not only does it offer more control over what content you share, but it also allows you to build relationships with customers and prospects more effectively than any other form of marketing.
The best part about owned media is that it’s free! There are no fees associated with using it, so there are no barriers preventing anyone from getting started right away!
PAID MEDIA
Paid media is simply any form of advertising that you pay for. This could be anything from a newspaper ad to a banner ad on a website to a TV commercial as well as online paid media like display ads on Google or Facebook.
Paid media is often referred to as “paid” because it’s literally paid for with money (or other currency). In contrast, organic reach relies on the free sharing of content by users who find it valuable enough to share with their friends and family.
While it may seem like paying someone else to promote your company or product would be expensive, there are many benefits of using paid media:
It gives you control over where your ads are displayed and who sees them. You can choose specific websites or blogs that align with your target audience or industry. You can also decide when and where your ad should appear based on their interests and behavior online (e.g., location).
You can track how many people click on your ads and how much traffic they generate from them. This will help you determine which types of ads work best for your company so that you can optimize future campaigns accordingly.
EARNED MEDIA
Earned media is any type of publicity or exposure that you receive through the work you do. For example, if you’re a business owner and you write an article on how to get more sales with social media, then that’s earned media.
If you create a video about how to sell your products on Amazon, that’s also earned media.
The key to getting earned media is consistency. You need to keep creating content over time if you want it to spread by word-of-mouth (or mouth-to-ear).
Here are some ways that earned media can benefit your company:
It increases brand awareness for your company. The more people who know about what you do and how well you do it, the easier it will be for them to come to you when they need help with their problems.
It builds trust among customers. People tend to trust recommendations from friends and family more than they trust traditional advertising or even online reviews from strangers. When someone shares your content on their social media page, it makes their followers more likely to trust what they’re saying — which could lead them to try your products or services themselves!
How to Develop an Effective Media Plan
Sometimes it feels like “media planning” is just a fancy name for playing the lottery. You create a plan and hope it works. Right?
Actually, with a little insight, execution, and patience from your entire digital marketing team, planning your media spend can be much easier.
And no matter what business you’re in– big or small, it’s a good idea to understand how media planning works.
Always remember: An effective media plan requires careful research and strategy, but it can help you reach new audiences and grow your brand presence.
ASSESS THE CURRENT MEDIA LANDSCAPE
The first step in developing a media strategy is assessing the current landscape. This includes identifying where your message is being communicated and how effectively. If you’re already doing this, awesome! You’re ahead of the game. If not, it’s time to get started.
The most important thing is to know what you are looking for and why you need it. For example, suppose you’re developing a new product or service. In that case, you’ll want to assess how much coverage it receives in different media outlets and whether that coverage matches up with your expectations. If so, great! If not, then what’s missing? What could be improved?
You should also think about whether your target audience is reading or watching the same media outlets that you are monitoring — or if they are using different ones altogether. Your strategy will likely change depending on which option applies to your business or campaign goals.
EVALUATE YOUR TARGET AUDIENCE AND CUSTOMERS
To do this, you must first understand who you are trying to reach.
For example, if your target customer base is primarily women between 25 and 45 years old, then you would want to look at magazines, newspapers, and other media outlets that cater to this demographic.
You also need to know what type of content they are interested in seeing. If you were selling a new line of beauty products, for example, then you would want to focus on outlets that feature beauty tips and advice.
Once you have identified the type of media outlet that best suits your needs, it’s time to find out how many people read it. The most common way of doing this is through circulation figures.
PLAN FOR WHERE YOU ARE, AND WHERE YOU WANT TO BE
Planning for where you are and where you want to help develop an effective media strategy.
Firstly, understand your current position.
Where are you now? What is your business model? What are your strengths and weaknesses? Who are your competitors? What are the key trends affecting your industry? What are the trends in technology that will affect how people engage with content?
Then second is to determine what it is that you want to achieve. This is where you define your goals and objectives. For example, if we were working with a tech startup, we might want to increase awareness of their product among potential customers. We could also use social media as a way of connecting with influencers who can help spread the word about our client’s product or service.
Once we have determined where we want to be and how we plan on getting there, we can then create an actionable plan for achieving those goals.
KEEP AN EYE ON YOUR COMPETITORS
If you want to develop an effective marketing strategy, then you need to know who your competitors are.
You need to know what they’re doing and how they are positioning themselves in the market.
In the media industry, we call this competitive analysis.
Competitive analysis is important because it helps us understand how our competitors have positioned themselves in the marketplace and how we can position ourselves differently or better.
In other words, it helps us figure out what works and what doesn’t work when it comes to marketing strategies.
DON’T ALWAYS DO WHAT EVERYONE ELSE IS DOING
In today’s world, you have to be different from everyone else because the media landscape is so crowded.
The average consumer is bombarded with thousands of ads every day, many of them for products they don’t want or need. So if your ad looks like every other ad out there, it’s going to get lost in the noise.
But if you position yourself as someone who stands out from the crowd and is willing to do things differently than everyone else, then you offer something unique that will stand out from all the rest.
And that’s how you build a successful brand identity: by positioning yourself as someone who does things differently than everyone else.
SET YOUR BUDGET
The first step in developing a media strategy is to set your budget. This will help you determine the types of advertisements that are appropriate for your company. For example, if you’re a small business with limited funds, radio ads may be your best bet. However, if you’re a large corporation, television commercials might be more effective.
When it comes to advertising, most companies have a budget that they must adhere to. This makes it difficult for them to spend money on all forms of media at once. For example, if you want to advertise on radio and television at the same time, you’ll probably have to choose one or the other because it’s unlikely that you’ll have enough money for both at once.
However, there are some companies that can afford multiple forms of media at once because they have access to more revenue than others do. These companies tend to focus on traditional forms of advertising like print and billboard ads while also branching out into newer formats such as online banner ads and social networking sites like Facebook and Twitter.
SET CAMPAIGN OBJECTIVES
Campaign objectives help determine how much time and money should go towards different media types. For example, if your goal is brand awareness and reach, you’d want to focus on TV or print rather than online video because those channels allow for more exposure with less investment.
By setting campaign objectives upfront, you’ll be able to determine which tactics are most effective at achieving them — and, therefore, which ones deserve more attention than others.
DON’T FORGET MOBILE USERS
The mobile user is the most important person in your company’s media strategy.
In July 2013, Google began rolling out a new mobile search algorithm, which downgraded sites that had not been designed for mobile devices (which brought with it some major implications). As of January 2015, more than half of all web traffic was from mobile devices, and by 2017, that number is expected to reach 75%. This means that if your site isn’t optimized for mobile, you will be losing out on a large portion of potential visitors.
While it may seem like a good idea to create a separate website for mobile users, this can actually hurt you in the long run since it creates more work for your IT department and often means additional costs for hosting fees or software upgrades. Instead, you should focus on making sure that your current website works well on all devices and screen sizes.
MONITOR AND ANALYZE RESULTS
Monitoring and analyzing results help us identify the mediums that work best for your business and target market. It also gives you an insight into how much time is needed to drive traffic to a website, how much time is required in order to convert that traffic into sales, and how long it takes to recover the cost of advertising.
Once you know this information, you can then use it to develop a more efficient media strategy, which will help you get better results with less investment.
How do we monitor results?
We use Google Analytics and other similar tools to monitor traffic on your website and track conversions. We also use tools such as MailChimp and Campaign Monitor for email marketing campaigns.
CONCLUSION
To put it simply, media planning is nothing more than creating a marketing campaign. A company wants to sell its product to a specific target audience; they create an ad or campaign and then negotiate where to place their ads so that the target audience will see them.
A good media planner combines the roles of a director, a writer, and a producer. But no matter how much time we spend having fun and playing around with this concept, the truth is that media planning is an analytical process, and it requires a lot of strategic thinking. It’s extremely useful if you have a plan about where your brand stands before you shift gears for the day.
In other words, think before you communicate!
I wouldn’t say that media planning is some sort of magic or black art, but it can be difficult to understand what’s going on below the surface. Hopefully, this post has helped you better understand how media planning works and give you a few tools to make it easier for you to discuss with clients.
Enjoy your new powers!
How a Website Could Help Your Media Planning
Well, here’s the thing: it’s not just about drawing eyeballs and clicks—it’s about drawing the right eyeballs and clicks.
So if you have a website that lets people know what you do and why they should care, then when they do come across your brand in their search results, they’ll already be predisposed to click!
Here are some other reasons why you should consider using a website in your media planning:
A web presence gives customers a place to find information about your company or organization. This can include contact information, hours of operation, and more.
It shows potential clients that you’re serious about being in business for the long term. This gives them confidence in your ability to deliver what they need from you in the future.
It provides an easy way for people to learn more about what your company does and how it helps them solve their problems. They’ll also be able to tell others about it with ease!
Planning a media campaign can be a lot like playing chess, except there’s no clear path to victory and you have to do it while standing up in a room full of people who are all trying to get your attention.
A website can help you keep track of your opponents’ moves, anticipate their strategies, and—eventually—come out victorious. It’ll also show off your smarts: Unlike the other players in this game, you won’t have to do any actual work!
We Also Offer Digital Marketing For Small & Big Businesses, SEO, E-Commerce, WordPress, PPC Campaign Development & Management for Google, Bing & Yahoo!, Facebook Ads, and more!
Word of mouth marketing is one of the most powerful ways to grow your business. It’s free and can happen anywhere, anytime—and there’s no better way to spread the word about your product or service than by getting people talking about it.
But what exactly is word-of-mouth marketing? What does it look like in action? And how do you make sure it works for your business?
In this guide, we’ll walk you through everything you need to know about word-of-mouth marketing so that you can start using it today!
If you’re anything like me, then you probably get a little excited when you see the word “word of mouth” in an article title. I’m not sure why—maybe because it’s just such a fun and easy way to market your business? You don’t have to spend any money on ads, or set up a website, or even think about your marketing strategy for more than five minutes!
But if you’re new to Word-of-Mouth Marketing (WOMM), then maybe you’re wondering how it works and what its benefits are. Are there any drawbacks? What should you do if people start negatively talking about your brand?
This post will answer all of those questions and more—so that by the end of it, you’ll be able to use WOMM as part of your overall marketing strategy confidently.
What is Word of Mouth?
Word of mouth marketing is the act of getting your customers to talk about you and your business. It’s also sometimes known as “viral marketing,” which gets its name from the idea that if one person tells two people about your product or service, those two people might tell two other people, who in turn tell two more people, and so on.
That’s why word-of-mouth campaigns are so effective: they’re based on trust. If someone is a friend or family member telling you about something, then you’re probably going to trust that person more than any ad ever could. And if you trust them enough to buy what they’re telling you about, then chances are pretty good that others will feel the same way!
How Does Word of Mouth Marketing Work?
Word of mouth is a marketing strategy that has been around for centuries. It can be difficult to measure, but it’s one of the most powerful ways to spread awareness about your business.
The idea is simple: people talk about businesses they love and share their experiences with others. Word of mouth marketing is rooted in authenticity and trust—two things that are hard to come by these days but are crucial for any company looking to succeed.
To get started, you’ll need to ask your customers for referrals. The best way to do this is via email or social media.
Word of mouth works because it’s based on trust: when someone tells their friends about something great they’ve discovered from another person’s recommendation, then those friends will want to engage in your product and service as well, and when “that friend” will find it helpful or great as well, then they will also tell their friends of friends and their family, and that goes on and on!
How To Get in on the Word-of-Mouth Action
Word-of-mouth marketing is a tried and true way to spread the word about your business, but it can be hard to get started. Here are six tips for getting your word out there in a way that’s authentic, effective, and fun!
1. First, you need to make sure your product is great. If your product isn’t up to par, no one will want to tell others about it. You need to be able to offer something that people want and can feel good about sharing with others.
2. Start with the right mindset: Word of mouth marketing is about building relationships, not just getting your name out there.
3. Start with friends and family. You already know them well, so they’ll be more likely to trust your recommendations. Plus, it’s easier to start with people you already have a relationship with than with strangers who don’t know you yet!
4. Ask your customers for referrals. This could be as simple as asking, “Do you know anyone who needs my services?” or “Do you know anyone who might benefit from my product?” If they say yes, follow up with them and get their contact information so that you can reach out directly to those people later on down the line!
5. Be sure to ask your customers for feedback on their experience with your products and services. This can be as simple as a short survey at the end of an interaction (like when they check out) or as involved as a full-blown focus group or usability test.
6. If you’re already asking for feedback, make sure that you follow up with any issues that come up! It’s important to let customers know that their concerns are being heard and taken seriously—and then actually take steps to address them.
7. Give away samples! This goes back to our first point: if people love what they taste, touch, smell, or feel, there’s a chance they’ll want more of it. And if they don’t love it… well… give them a chance anyway! You never know what might happen!
8. Use social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Snapchat to spread positive messages about your company or products. Social media platforms allow you to share information quickly with large groups of people at once while also engaging in conversations with individual users who may have questions or comments on what they see in your posts.
9. Create buzz about new products or services before they’re available publicly so that people feel like they’re in the know before everyone else is talking about them too much already! This will help keep customers engaged so that they feel like part of something special instead of just being another person who gets pitched by every business owner on Facebook all day long without ever getting anything out of it themselves!
How to Build A Relationship and Referrals
If you’re not already building relationships and referrals, you should be!
In the business world, referrals are gold. They mean that people trust your work so much that they want to refer it to others. And when you have a strong referral network, those new clients can become repeat customers, which keeps bringing in more revenue.
Building a relationship is more than just being friendly to your clients. It’s about getting to know them, their needs and motivations, and how you can help them achieve their goals. But the best part? Building a relationship with your clients is also the key to referrals.
Building relationships with your clients can be tough– they are people, after all, and pride, shame, ego, and other emotions of human nature can get in the way.
1. DELIVER ON WHAT YOU PROMISE
When you deliver on what you promise, you build trust and deepen the relationship with your customer.
It’s easy to make promises, especially when getting someone’s business. But it takes a lot more effort and attention to actually follow through on those promises. That’s why delivering on what you promise is a great way to build trust with your customers and deepen their relationship with your brand.
When you deliver on what you promise, your customers can feel confident that they can rely on you in the future. That trust builds over time and leads to great referrals.
2. INVEST IN YOUR EMPLOYEES’ PROFESSIONAL DEVELOPMENT
Investing in your employees’ professional development helps build a relationship and referrals.
When you invest in your employees’ professional development, you’re investing in your company’s success. You’re showing them that you care about them as individuals and want to help them grow professionally, which can create a stronger bond between the two of you.
Additionally, being able to offer your employees professional development opportunities shows that you value their contributions and want them to continue growing with the company. This will help make them feel more at home and invested in the company’s success, which can lead to referrals when they leave or recommend someone else for a position.
3. ASK FOR REFERRALS– AND OFFER THEM TOO
Asking for referrals is one of the best ways to build relationships with your customers. The more you ask, the more they trust you and want to help you.
If you don’t ask, they may not offer a referral because they don’t know how much it means to you or what will happen if they do.
Offering referrals is also important because it shows your customer that you’re looking out for them. You’re taking care of them and helping them find new clients, which makes them feel good about working with you.
4. TAKE TIME TO UNDERSTAND WHAT YOUR REFERRAL PARTNERS VALUE MOST
What do you think of when you hear the word “relationship”? For many of us, it’s the idea of having a connection with someone else. But there’s another important dimension to relationships that often gets overlooked: understanding what your referral partners value most.
If you want to build a great relationship with your referral partners, you need to know what makes them tick and what they love about their jobs so you can share those same things with others. Then, when you’re in conversation with clients and prospects, you’ll have an easier time finding common ground and building trust—and ultimately getting referrals!
5. SEND SMALL GIFTS OR THANK YOU NOTES TO SOMEONE WHO REFERRED YOU
When you send a small gift or note of appreciation, it shows that you’re thinking of them and their needs—and that you care about them as people and not just as business contacts. That’s why many companies have adopted the practice of sending thank you notes and small gifts when someone refers a new customer to them. It has been shown repeatedly to build stronger relationships between businesses, clients, and even competitors.
And best of all? It works! By sending thank you notes or small gifts when someone refers someone else to your company, you’ll see an increase in referrals over time and increased loyalty from existing customers who feel appreciated by your company’s efforts to show them how much they mean to you.
6. STAY IN TOUCH WITH PAST CLIENTS, EVEN IF THEY HAVE NO IMMEDIATE NEED FOR YOUR SERVICES
Some people think that once a client has paid you, the relationship is over. But that couldn’t be further from the truth.
If you want to keep your clients happy, you need to stay in touch with them. That way, they’ll know they can count on you when they have a problem—even if it’s not related to their current project. And they’ll also see that you’re still invested in their success and well-being as a business owner or manager.
It’s important to keep in touch because it helps build trust: Your clients will know that if there’s ever an emergency or crisis at their company, they’ll be able to reach out to you for help—no matter what it takes (including late nights).
It also builds goodwill: When someone knows how much time and effort went into their project, it makes them feel special. And nothing makes us want to do business with someone more than knowing they value us!
And finally, staying connected helps build referrals: Our network of friends and family know what kind of work we do best—and if someone needs something similar done at their company, they’ll naturally think of us first!
7. MAINTAIN CONSISTENT AND CONSTANT COMMUNICATION WITH REFERRAL PARTNERS
It is important to have an open line of communication with referral partners to build a rapport with them and show them that you are valuable to their business. This will help them trust you, which will make them more likely to refer business your way.
It is also important to stay on top of what is happening in your industry to be aware of any changes or news that could affect the client’s business. This will keep them up-to-date about what is happening in the industry, which may help them make decisions about how they want their company to grow or change over time (such as expanding into new markets).
8. PROVIDE THE BEST SERVICE POSSIBLE TO YOUR CLIENTS
We’ve all heard the saying, “The customer is always right.”
But what if you can make them feel that way? What if you can help them feel like they’re getting so much more than just what they need?
The best companies don’t just provide the best service possible to their clients—they also go above and beyond to make sure those clients are delighted. And when clients are completely satisfied, they tell their friends and family about it, which builds up a loyal customer base that keeps coming back time and time again. That’s how you build relationships with your clients—and referrals!
And it all starts with making sure that every person who comes through your doors gets treated like royalty.
Promote Your Website Everywhere
If you’re getting ready to launch a new website, you’ve probably got a lot on your plate. Between writing content, designing the layout, and making sure everything works properly, it can be hard to find time to promote your website everywhere.
But we promise that this is so important—and here’s why:
Promoting your website everywhere helps your word-of-mouth marketing work better! It’s all about building trust with potential customers. When they see positive reviews of your business they’re going to be more likely to buy from you than if they’d never heard of you before.
It’s not just about getting people through the door: it’s also about showing them that they can trust you as a business owner and as an expert in your field. And when they feel that way, they’ll tell their friends about what an amazing experience they had with you… which is exactly what word-of-mouth marketing is all about!
What most people don’t realize is that you can actually promote your website everywhere. You don’t have to limit yourself to places where people are talking about your industry or brand, which will make it easier for people to find you when they’re looking for a product or service like yours.
You can use social media platforms like Facebook and Twitter, where people look for things related to their interests. And if you’re promoting a product or service, there’s a good chance those interests overlap with what you’re offering. For example, if you’re selling organic cotton clothing for babies, then parents who live in cities might be interested in seeing what you have on offer.
You could also create a blog and use it as an extension of your website so that people who visit the blog are automatically taken to the main site when they click on any links within the blog post itself (which means they’ll see all of your products/services). If someone clicks on a link from another source like Google Search results or another website link, then they’ll be taken directly there without needing an intermediate step.”
Become a Local Guru
Being a local guru is more than just knowing the ins and outs of your industry. It’s about being a trusted advisor to your network and helping them make decisions that will help them succeed.
And you can do it! Here are some tips for making yourself into a local guru in your industry:
While doing these, put in your mind that you don’t have to be the best at your job or industry in order to be considered a local expert. You just need to share that knowledge with others.
1. START SMALL
Don’t try to build up an army of followers overnight; instead, start by building relationships with one or two people at a time and then branch out from there. You’ll be able to reach more people faster this way because when someone sees that one or two people trust you enough to follow you on social media or text with you regularly, they’ll think, “Hey—this guy must be pretty knowledgeable!” rather than just thinking “Who is this random person who followed me?”
2. START A BLOG
This is the most effective way to get yourself known as an expert in whatever you do. Blogging is also a great way to connect with customers and clients, as well as build up your brand. It’s a win-win-win!
If you’re not sure where to start, we’ve got some tips for you:
Create a plan – Before you begin blogging, take some time to think about what you want your blog to accomplish. Do you want people to see you as an expert? Do you want them to know more about your business? Do you want them to buy products from you? Once you understand why you’re blogging, it’ll be easier for you to find your success!
Pick a platform – There are tons of platforms out there that allow users to create blogs, but which one should you choose? We recommend WordPress because it’s easy enough for almost anyone without being so complicated that it takes forever just trying to set up the site.
Make your blog easy to read – When you write, try to use short, simple sentences. Don’t use complicated words and phrases that most people won’t understand. You don’t want your readers getting lost in the weeds of what you’re saying—you want them to follow along easily and interestedly!
Write from the heart – Writing a blog is an opportunity to connect with your readers. You can share your knowledge and experience, but you also have the chance to create a personal connection with them. This is why I’m suggesting you write from the heart when creating a blog!
Writing from the heart means that you’ll be writing what’s true for you—what matters most in your life. It’s not about being fake or insincere, it’s about sharing what matters most to YOU.
Be brave! Go ahead and hit publish!
3. CREATE VIDEO CONTENT
Video content is an amazing way to become a local guru in your industry. If you have a product or service that helps people, the best way to show them how it works is by video. Video content can be shared on social media, which is where most people look for advice and recommendations for their needs.
By creating video content, you will be able to reach more people than ever before. You will also be able to provide valuable information that can help people solve problems or make decisions about what they need in their lives. You can also use videos as an effective way of communicating with current customers and potential clients about what you offer or about any changes or improvements that may occur with your products or services.
4. PARTICIPATE IN DISCUSSION BOARDS
I believe that participating in discussion boards is a great way to become a local guru in your industry.
When you think about it, we live in an information-overloaded world. We are bombarded by so much data that it can be hard to know what’s actually important and what’s just noise. By reading and participating in discussion boards, however, you can learn from others who are also trying to make sense of the information they’re encountering. You can get real-world examples of how other people are approaching specific challenges or problems, which will help you build up your own knowledge base.
Another benefit is that it allows you to share what you know with others, even if only through small bits at a time. Some people might have more experience than others when it comes to certain topics—but what they don’t know is how many other people there are who may also be interested in learning more about those same topics! By contributing your own thoughts and ideas on discussion boards, you’re helping create a space where everyone has access to knowledge that would otherwise not be available because no one person has all the answers.
5. PRESENT AT LOCAL EVENTS
Being present in local events is a great way to become a local guru in your industry. You can meet with people face-to-face, talk about the issues that matter to them, and show them how you can help. Or, if you’re not comfortable talking with strangers, you can get involved with local organizations and groups that will put you in touch with people who need your services and products.
Event attendance is also a networking opportunity—it’s a chance to meet new people who could become clients or customers!
6. SOLIDIFY YOUR THOUGHTS LEADERSHIP THROUGH SOCIAL MEDIA
By solidifying your thoughts on leadership through social media, you can become a local guru in your industry.
This can be done by taking advantage of online opportunities that allow your followers to engage with you and ask questions about topics like leadership or management. You might also consider inviting other professionals in the same field to share their expertise with your followers as well. This way, you can create a community around leadership that will help people feel more connected to one another while also learning from each other’s experiences and expertise.
You can also use social media as an opportunity to show off your personal brand. For example, if you are trying to build up a strong reputation as an expert in leadership or business management skills, then it would make sense for you to post pictures of yourself at conferences or events where these topics are being discussed. This way, people who follow your page will see that you’re actually out there working hard at creating a better future for themselves!
7. HOST AN EVENT
Being a local guru in your industry is all about getting out and being seen.
It’s about being the first person in the room on a Friday night with your laptop open or showing up to a networking event with a stack of business cards and a smile. You want people to know who you are and what you do—and how much they can benefit from it.
The best way to do this? Hosting events!
Hosting an event shows that you’re serious about being a guru in your industry. It shows that you care enough about your industry to make time for it outside of work hours and that you’re willing to put in the effort required to help other people succeed as well.
Hosting an event also gives you an opportunity to practice speaking publicly, which can be incredibly helpful when preparing for interviews or public speaking engagements later on down the road.
Take Advantage of Social Media
Social media is the perfect place to tell your story, and it’s also a great place to listen to what people are saying about you.
Social media can be a powerful tool for word-of-mouth marketing in 2022. With more than 2 billion active users and dozens of social networks, the opportunities are endless.
If you’re not already using social media as part of your marketing strategy, now is the time to start. Here are five reasons why:
1) Social media gives you insight into your customers’ lives.
2) Social media gives you feedback on your products and services.
3) Social media helps build relationships with customers and prospects.
4) Social media can help increase sales by driving traffic to your site or store location with ads and sponsored posts that appear in users’ newsfeeds or timelines when they open their browsers or apps each day.
5) Social media can help drive traffic from one location on the internet to another location on the internet (or even offline!) by using links embedded in posts or tweets that take users directly from one page to another without having to leave their newsfeeds or timelines.
Provide Something of Value To Clients
It’s a pretty simple equation, really:
Client + Value = Happy Client.
The most important thing you can do for your customers is to make sure that they feel like they are getting a good deal. If you can provide something of value for them, then they will be inclined to come back and buy from you again. This will also help you gain new customers because word of mouth is one of the most powerful tools in marketing.
For example, if you sell books online and give away free shipping on orders over $50, then people will come back to shop with you because they know they will get free shipping on their next purchase. The next time someone buys something from you, they are more likely to tell their friends about it because they got free shipping last time!
If you have a service that you provide, you can create an email list to update your clients on any specials you might have, promotions, and discounts that you might have during certain schedules. There are a lot of things you can do with the list that will help people more than they realize. Trust me! Just make sure that people are aware of them when they sign up.
The future looks bright for those who plan ahead and use the right resources to make their communities better. We believe that it is in the best interest of potential marketing company owners to strive to make a change.
Not only is it more profitable, but more rewarding as well. By focusing on niche markets as well as individual demands, we can provide quality services at a lower cost. If a service you know about already exists, it’s worth the research and effort to figure out how that company maximized profitability in the most recent three years, allowing you to adapt their procedures for your own use. In short, this is an industry that stands to grow with each passing year.
The future will be iffy unless you work hard and adapt to new demands.
How a Website Makes People Talk About You
We all know that the best way to communicate a message is through word-of-mouth marketing. But how do you get your message out there?
Well, in our opinion, the best way to spread the word is through a website—especially if you’re trying to reach a younger audience.
If you have a business that relies on engaging with customers and potential customers, then a website is an essential resource for your marketing campaigns. Not only does it help you connect with new audiences, but it also gives you a place where people can easily find answers to questions they have about your products or services.
A website has so many uses beyond just connecting with people:
Tool for customer service and support
Platform for advertising
Place where you can post useful content that informs visitors about what they might want from your company or brand.
We Also Offer Digital Marketing For Small & Big Businesses, SEO, E-Commerce, WordPress, PPC Campaign Development & Management for Google, Bing & Yahoo!, Facebook Ads, and more!
If you’re selling something online—whether it’s a product or a service—you can use text messaging to boost your bottom line.
Let us explain.
When you text someone, you’re making an immediate connection with them, so you’re more likely to get their attention than if you just sent them an email or called them. Plus, texting is fast and easy—people don’t have to take time out of their day to sit down in front of their computer and read through a long email message (or even a short one). They can just open up the text and respond quickly while they’re on their way to work or sitting on their couch after dinner.
The best part about SMS Marketing?
It reaches people on their phones, where they’re most likely to be. That means that if you want to get in touch with someone who has a question about one of your products or services, you don’t have to wait for them to find their way back to your website—you can reach them immediately when they’re ready for your message!
SMS marketing has been around for almost two decades now, but only recently has it truly started to explode by word of mouth. The reason behind this is that business owners and marketers have realized the real potential in supporting their sales with text messages and how beneficial it can be.
Let’s find out how it works and what strategies you can use.
What is SMS Marketing?
SMS marketing is a marketing strategy that allows you to reach your audience via text message. It’s one of the most popular ways to connect with customers because it’s fast, effective, and affordable.
SMS stands for Short Message Service and refers to the messages that are sent between cell phones via mobile phone networks. Text message has become a popular way to communicate because it’s easy to use and accessible from any mobile device, even without an internet connection. It also allows users to respond instantly without having to wait for an email or phone call to be returned.
The popularity of SMS marketing has exploded in recent years due to the ubiquity of smartphones and mobile devices that can access the internet at all times of day or night. It allows businesses to reach their target audience immediately wherever they may be located around the world.
Why Texting Is #1?
SMS marketing is number one because it’s simple, it works, and people respond to it. You can send a text message to any phone in the world and be sure that someone will read it. It doesn’t matter if you’re sending messages to your own database or sending them out to a random audience—people are going to read what you have to say.
It’s one of the oldest forms of marketing, and it’s still one of the most effective.
Think about it: there’s no better way to reach your customers than through their phones, and there’s no better way to get them to respond than with a text message.
SMS marketing is also cost-effective. You don’t need an app or any fancy equipment—just a phone number and an idea (and maybe a writer). You can set up an SMS campaign quickly and easily, then watch as your sales increase!
Benefits of SMS for Businesses
You’ve heard of email marketing? You’ve heard of social media marketing? But have you heard of SMS marketing?
Whether you answer yes or no, let us tell you why it’s the best way to reach your customers and grow your business.
SMS marketing is the fastest growing form of communication in the world—and that means that your customers are already using it to communicate with each other. So, if they’re already using it on their phone, why shouldn’t you be there too?
It’s fast. MSM messages takes less than 30 seconds for most people to read it.
Text messages are much more personal than any other type of digital communication. When someone receives a text from you (or about you), they’re going to feel like they know you better than any other type of message. That’s because text messages are informal, conversational, and usually very short; they tend to be sent between two people who already have some kind of relationship (even if it’s just a professional one).
It has a great reach. SMS messages are delivered instantly to over 90% of all phones worldwide, making it an ideal marketing tool for reaching international audiences.
SMS marketing is cost-effective! Since text messages don’t take up much data or time to send or receive—and since they’re so easy for consumers to access—they cost businesses far less money than other forms of digital communication.
SMS marketing is an effective and non-intrusive way of getting your message out to your customers. This is especially useful for smaller businesses that do not have the resources to professionally run an email marketing campaign. It will also help define the boundaries of a client or customer that may be casual in their relationship with you and provides you with a low-cost opportunity to reacquaint them with your business.
Overall, SMS marketing is a safe and easy way to get more prospects looking at your business.
How Texting Can Boost Your Sales
Texting makes you money.
That’s right, it’s not a typo. You can literally make money by texting people. And as if that wasn’t enough to get you excited, there are other benefits too!
When you text people, they don’t have time to think and make excuses not to buy your product or service. They’re on the go and need answers fast, so when they get a text message from you with those answers, they’re more likely to respond favorably.
Texts are also easy for busy people to read quickly—so if someone is in the middle of something when your text arrives, they won’t feel as pressured about taking time out of their day to respond. In fact, research has shown that people are more likely to respond positively when they’re in a state of low cognitive load—and texting definitely falls under that category!
And lastly: texting requires no context whatsoever! So even if someone isn’t sure what you’re referring to when they open up your message (which happens all the time), they can still figure out what it means and even follow along with any instructions it might include.
SMS Marketing Tips (Dos & Don’ts)
SMS marketing can be a great way to reach your customers and increase sales. But as we dive in— let’s talk about the dos and don’ts of SMS marketing. After all, it can be easy to forget some of the main principles.
Texting can help increase sales but needs to be done in a thoughtful way.
1. USE MESSAGES THAT ARE MORE FORMAL THAN YOUR TYPICAL TEXT
Formal language shows that you’re trustworthy, professional, and truly dedicated to your customers. It also shows that you know what you’re talking about—and even if the customer doesn’t agree with everything you say, they’ll be more likely to listen to what you have to say because of how well-spoken and intelligent it makes them feel.
And when it comes down to it, everyone wants to feel smart!
2. USE YOUR COMPANY NAME IN EVERY MESSAGE
It might not seem like it, but including your company name in every text will help you gain customers in an SMS marketing campaign. Here’s why:
First of all, when you’re sending out a text, the most important thing is to get the recipient’s attention. By including your company name in each message, you’re making sure that whatever else you say will be remembered.
And, if someone doesn’t immediately recognize what your business is after reading your text, they’ll assume that it’s spam and delete it without reading any further—but if they see “Groovy Galoshes” front and center on their screen, they’ll know they’ve found a new pair of boots!
3. KEEP IT SHORT AND SWEET (AND TO THE POINT)
Keeping your messages short, sweet, and to the point will help you gain customers in an SMS marketing campaign because it allows you to communicate quickly and effectively.
You have a limited amount of time to capture someone’s attention when they’re scrolling through their phone’s messaging app, so if your message is too long or confusing, it can get lost in the shuffle. By keeping things simple and brief, you make sure that your customer will actually read what you have to say—or at least remember it long enough to click on your link or call you back.
4. USE EMOJIS— THEY’RE FUN!
Emojis are the new way to express yourself, and it’s not just for teenagers anymore!
They’re also a great way to engage with your customers, who will be more likely to respond if they like how you talk to them.
We’ve all been on the receiving end of a boring text message, right? You’re just sitting there, waiting for the other person to finish typing, and then bam—you get a message that’s just a bunch of words strung together with some punctuation marks. It’s like being punched in the face by someone who forgot their manners.
That’s why emojis are so important: they help break up long strings of text and make your messages more interesting. Emojis also make it easier for people to respond because they can simply tap on an emoji instead of having to think of something else to say or type.
If you use emojis correctly in your messaging campaign, it can help you increase engagement rates and improve customer retention rates, too!
5. BE SURE TO PERSONALIZE EACH MESSAGE, EVEN IF IT’S JUST A SIMPLE “HEY” OR “HEY THERE”
It’s simple. When someone gets an SMS message from a friend, they’re more likely to engage with it and read it carefully than if they get an email from someone that doesn’t know them personally. Because we trust our friends—we know they’re not going to try to sell us something or trick us into doing something we don’t want to do.
So why not make your customers feel like they’re getting an SMS message from a friend? Add a simple hey or hey there at the beginning of each message. It’ll help build trust with your customers and give them the feeling that they’re getting a personal touch in their inboxes!
6. SET SPECIFIC GOAL FOR EACH MESSAGE
Setting a specific goal for each message is one of the most important things you can do to help you gain customers in an SMS marketing campaign.
The reason why is that it forces you to think about what your end goal is with every message. Are you trying to get people to click on a link? Are you trying to drive people to a website? Are you trying to get people to sign up for a newsletter? Setting goals like this will help you focus on what matters most, which will help make sure that every single message gets results.
7. SPELL-CHECK, THEN CHECK AGAIN
Checking the spelling of your messages can help you gain customers in an SMS marketing campaign because it shows that you’re a professional and that you take your business seriously.
No one wants to do business with someone who doesn’t care about the quality of their work. Your customers will appreciate that you’ve taken the time to make sure that they get the best possible experience with your company.
And since this is a text-based medium, spelling mistakes are more obvious than they would be in other types of communication. If you want to look like an expert and impress your customers, then make sure you don’t misspell anything!
8. INCLUDE THE LINKS THAT ARE RELEVANT TO THE TOPIC
The reason this is important is that customers are more likely to engage with your brand when they feel like they’re getting something out of it—and they’ll only feel like they’re getting something out of it if there’s something in it for them. For example, if you’re sending a message about the benefits of using your product or service and then include a link to buy it, customers will be more likely to click on that link than if you hadn’t included it at all.
Including links is also important because it helps build trust between you and your customers. If they see that you’re providing them with extra information or helpful resources related to the topic at hand, then they’ll know that you care about them enough to give them more than just generic sales pitches aimed at getting them on board immediately; instead, you’re providing them with valuable content so that they can make an informed decision about whether or not your product or service is right for them!
9. CREATE SHORT-TERM DEALS WITH A DEADLINE TO ENCOURAGE FAST ACTION
Short-term deals with deadlines are the perfect way to encourage fast action in an SMS marketing campaign.
When you’re running an SMS marketing campaign, it’s easy to get bogged down in details and lose sight of your ultimate goal: to get customers.
Sometimes, it’s helpful to think about your SMS marketing campaign as a game—a game where the goal is to get customers! And if you want to win that game, you’ve got to keep score.
And what do we all do when we want something? We set a deadline. We have a deadline for when we need our taxes done or when we need our car fixed, or when we need our kid signed up for soccer practice. You know what happens when people set deadlines? They act fast! They don’t waste time dilly-dallying around; they get things done. That’s why short-term deals with deadlines are such an effective way of encouraging fast action in an SMS marketing campaign.
For example: “Get 15% off today only!” Or: “Get $10 off your next purchase!” Or even just “Buy now!”
10. MAKE STATEMENTS IN YOUR TEXT, NOT QUESTIONS
When you make statements, the customer feels like they’re being spoken to directly and that you know what they want. When you ask them how they’re doing or whether they want this product or service, it makes them feel like they need to reply. And if they don’t? You’ve just made them feel bad.
You can use statements to make your text sound authoritative, which will help you gain customers in an SMS marketing campaign.
For example, if you’re selling shoes, you could say, “you need these boots,” not “do you need these boots?”
Your tone will be much more persuasive if it sounds like you know what you’re talking about.
11. SHARE A NEW PRODUCT OR SERVICES YOU’RE EXCITED ABOUT
When you’re excited about something, it’s hard not to want to share it with the world. And when you’re sharing your excitement through an SMS marketing campaign, you can actually use that excitement to help you gain customers.
When you share your excitement in an SMS marketing campaign, you’ll have the opportunity to connect with potential clients on a more personal level than if you were just sending out a traditional email or direct mail piece. Being able to connect with people in this way allows them to see who they’re working with and feel comfortable with their decision. It also helps them remember who they’re working with—which is important in any kind of marketing campaign!
So, get out there and start sharing!
12. MAKE IT CLEAR WHAT YOU WANT THE CUSTOMERS TO DO NEXT
When it comes to SMS marketing, there’s one thing that can help you gain customers more than anything else: clear calls to action.
You want your customers to do something—so make sure that it’s obvious what that is.
If you’re asking for their email address, make it obvious by saying something like this: “To get a free sample of our product, enter your email address here.”
If you’re asking them to buy something, say something like this: “Click the button below to purchase our product.” That way, they know exactly what they need to do without guessing what they’re supposed to be doing next.
By making it clear what you want your customers to do next in an SMS campaign, you’ll see an increase in the number of people who respond positively. And that can only mean good things for your business!
Texting is a useful tool for salespeople if you use it wisely, don’t over-use it, and use the right tone of voice.
1. DON’T BE AFRAID TO BE WITTY
It means to be yourself, be authentic, and be personal.
When you’re trying to gain customers through an SMS marketing campaign, one of the best ways to do that is by being witty.
In fact, it’s pretty much a requirement.
But what does it mean to be witty?
Well, it doesn’t just mean to be funny—it means to be genuine, authentic, and honest. It means to be yourself and show off your personality in every message you send out. It also means that your messages should be personal; they should not only come from the heart but also address each recipient by name. You want people who receive your messages to feel like they’re getting them specifically for them—and not just another email or text message sent out in some robotic fashion with no consideration for who will see it or why they’ll see it at all!
2. DON’T BE A ROBOT
It’s easy to get caught up in being a robot in your messages. After all, they’re just texts, and you can’t really see the recipient’s face. But what you do with the words you send can make a big difference in whether someone responds—so don’t be afraid to be yourself!
Think of it like this: if someone is getting a message from a friend, they want to feel like they’re talking to their friend. They want to know what’s going on in their friend’s life, hear about important things to them and how they’re feeling, and so on.
If you’re sending an SMS marketing campaign, it’s just like being in person with that person. You have the opportunity to connect with them by sharing some of your own interests or concerns. You can even tell them about something funny that happened today or recommend something new (like a movie or book) that might interest them! Think about what would make YOU want to listen if someone else was talking about it—and then go for it!
3. DON’T BE TOO PERSONAL
When you’re sending an SMS marketing campaign, it’s important to remember that you’re not just reaching out to the customer—you’re reaching out to the customer’s phone.
You want them to see your message as a helpful and friendly reminder that makes them feel good about using your product. And if they don’t? Well… maybe they should try some other products!
But being too personal is a no-no in SMS marketing campaigns. You can’t just text something like “Hey there! Did you forget we have new flavors?” or “I know you’ve been meaning to come back in, so here’s a coupon!” because then it feels like you’re trying too hard.
Instead, think of yourself as the gatekeeper of information about yourself—you’re offering it up for free, but only if they want it! So instead of saying things that are too personal and specific (like asking them how their day is going), just give them information that will make sense if they’re interested in hearing from you again (like a new flavor or promotion).
4. DON’T SEND TOO MANY MESSAGES IN ONE DAY, BUT DON’T WAIT TOO LONG BETWEEN THEM EITHER
It’s all about the timing.
If you send too many messages in one day, you’re going to overwhelm your customer—and we all know that’s not the right way to make friends. But if you wait too long between messages, they’ll forget who you are and why they should spend their hard-earned money on your product.
It’s a thin line, but it’s worth it: you can get your customers interested without overwhelming them or making them feel like they’re being pestered by sending just the right amount of texts per day.
5. DON’T USE ALL CAPS FOR EVERY WORD IN YOUR MESSAGE– IT LOOKS LIKE YOU’RE SHOUTING (BUT DO CAPITALIZE IMPORTANT NOUNS AND VERBS)
When you’re sending an SMS marketing message, it’s tempting to use all caps for every word. After all, it makes your message look like you’re shouting—which is the whole point of an SMS marketing campaign, right?
Well, yes and no.
It turns out that while it’s important to get your point across as forcefully as possible, there are some limits on how many times you should use all caps in a single message.
If you’re thinking of using all caps in your SMS messages, stop right there. Overdoing it on the caps will make people less likely to respond.
6. IF YOU CAN’T DO IT RIGHT, DON’T DO IT AT ALL
If you can’t do it right, don’t do it at all. That’s a saying that has been around for a long time, and it means that if you’re going to do something, you should make sure to do it well.
In the context of an SMS marketing campaign, this translates to making sure that your text message is as clear and concise as possible. This is because the recipient of your text message will only have about 5 seconds to read it before deciding whether or not to open or delete it. If your message isn’t compelling enough, they’ll just hit delete without opening it at all.
The good news is that there are plenty of tips and tricks out there for writing good SMS messages! Just make sure you follow them—don’t try to get too fancy with your text messages if they’re going to be in a medium where people expect things to be short and sweet (like an SMS).
Where You Should Start Your SMS Marketing Needs
Excited to start with your SMS marketing campaign? Your website is the perfect place to start.
Your website gives you a place to collect information from your customers, which can then be used in their messages. For example, if a customer signs up for your product or service, they’ll be asked for their name and email address.
You can use that information to personalize each message, making it more relevant and engaging for the customer.
Creating a website for your business helps a lot not just with your SMS Marketing, but all your marketing campaigns, including:
A website can be a great conversation starter
Some people will want to read more about your product or service
People need a place to connect with you for more information
It can help your campaign look professional and credible
We Also Offer Digital Marketing For Small & Big Businesses, SEO, E-Commerce, WordPress, PPC Campaign Development & Management for Google, Bing & Yahoo!, Facebook Ads, and more!
Did you know that the world’s most powerful companies are also the most socially responsible?
Corporate social responsibility (CSR) marketing is a new way of thinking about how companies can use their brand to make a difference in the world. It combines all of the benefits of traditional advertising with an added layer of authenticity and purpose that comes from doing good.
In this article, we’ll take a look at how CSR marketing works and how it can help your company achieve positive results for both its bottom line and for society.
The world of business has a lot of moving parts. There are products, there are customers, there are employees… and then there’s the environment.
For many companies, the environment is an afterthought at best and an inconvenience at worst. But what if you could be more than just another company in your industry? What if you could be responsible for more than just making money?
You can. And we’re going to show you how.
Let’s dig in.
Ready?
What Is Corporate Social Responsibility Marketing?
Corporate social responsibility (CSR) marketing is the practice of using marketing techniques to create awareness and public trust in a brand. It’s an important part of building a business because it helps companies connect with their customers on an emotional level.
It can be hard for people to understand what CSR marketing is, but it’s actually pretty simple—it just means making sure the product you’re selling is good for society and the environment. There are plenty of ways to do this—you can donate money or resources, or you can create products that are environmentally friendly or socially conscious.
Some companies use CSR marketing as a way to make up for bad behavior, like if they have been accused of violating labor laws or not paying their employees enough money. They might give donations to organizations that help workers get better conditions at work (like unions) or even pay higher wages than competitors do! But not all companies use CSR marketing just because they want to avoid bad press; some do it because they believe that doing good things makes them better businesses overall (and it really does).
Why Should You Care About Corporate Social Responsibility Marketing?
The best companies are those that are making a difference in the world and CSR marketing is a tool to help them do just that.
The top brands in the world have all taken it upon themselves to contribute to their local communities and beyond. They do this through various initiatives and campaigns that they implement throughout the year.
When these companies put out ads, they are doing so much more than just selling a product or service. They’re also helping to raise awareness for causes that mean something to them and their customers.
For example, PepsiCo launched its “Live For Now” campaign in 2012 where it focused on promoting mental health awareness among its employees as well as consumers by encouraging people to live in the moment rather than worrying about what may or may not happen in the future. The company also partnered with mental health experts who helped create content for social media posts, videos, and infographics that could be shared across websites like Twitter, Facebook, and Instagram.
Empowering the customer is the core of Corporate Social Responsibility (CSR) marketing. By empowering your customers, you are helping to create a better society. In fact, many companies have found that CSR marketing can be good for business too.
The key to a successful CSR marketing campaign is not just about making money or doing a good deed; it’s about creating a sustainable future for everyone involved.
Here are 5 reasons why you should care about Corporate Social Responsibility Marketing:
1. You’re helping people: Any business that helps people will gain loyal customers who will come back again and again. When you help people, they become more emotionally connected with your brand and associate it with their own values and interests. This means they’re more likely to recommend it to their friends and family members when they need something similar in the future.
2. You can make money: The most important reason why businesses should care about CSR marketing is that it can make them money! Research shows that companies that have good CSR practices in place tend to perform better than those that don’t have any such policies in place at all.
3. It can improve your company’s reputation. By engaging in CSR activities that align with your company’s values, you can show the public how much you care about them and about making a difference in their lives. This can help build a positive reputation for your company as well as its employees.
4. It can boost employee morale and productivity. When employees feel like their employer cares about their well-being, it increases their motivation and allows them to feel more connected with their jobs and the organization they work for. This leads to increased productivity because they’re happier at work, which makes it easier for them to focus on accomplishing goals instead of worrying about outside influences like home life or health issues that may be affecting their moods while at work).
5. It’s the right thing to do. What kind of world do you want your children (and grandchildren) to grow up in? If you believe that businesses have social responsibilities beyond making profits and serving shareholders, then supporting CSR is the right thing to do — not just for society in general but also for your own business’s success over the long term.
The Common Types Of CSR
Now that you understand the causes and impact of socially responsible marketing on the companies and society as a whole, you are now encouraged to be one of those companies.
Uhuh! Am I right?
Nothing beats the feeling that you know you had contributed to the welfare of the people while making money at the same time, of course, it feels great and satisfying. Not to mention you’re one of those people that can benefit from it– you’re a member of the society, my friend.
You’re making money while helping your community? That sounds like a snoring a good night’s sleep!
To get started, don’t get too overwhelmed, here are the 5 common types of corporate social responsibility marketing that you need to know:
SPONSORSHIPS
A sponsor is a corporate entity that donates money, goods, or services to another organization in return for exposure or access to the recipient’s audience.
The arrangement usually involves the sponsor helping to promote the event or venue — such as by having their name prominently displayed where it can be seen by event attendees.
In exchange for their support, sponsors are often given rights over certain areas of the organization’s marketing materials, such as banners and signage at the event venue or on the website.
It’s not just a matter of giving back. It’s about giving your customers what they want: an experience that makes them feel good about themselves and helps them feel connected with your brand.
In addition, you can also sponsor events that are important to your target audiences—like concerts or sporting events—and help fund community initiatives like environmental clean-ups. This will give you more opportunities to get your name out there and make sure that people have a positive association with it when they hear it again later on.
And don’t forget: sponsorships don’t have to be big! Even if you only have $100 to spend, it’s better than nothing at all.
CHARITABLE DONATIONS
A charitable donation is a great way to help your employees, customers and clients feel good about your company. It also can be a smart way to improve your corporate social responsibility (CSR) reputation and enhance your brand.
Companies will often donate money to charities that support causes that are important to them and their customers. These donations can come in the form of cash or goods, such as food and clothing, as well as services such as medical care and transportation. The goal of these charitable donations is usually to raise awareness about the company’s good deeds and build trust with its customers.
PARTICIPATION IN NON-PROFIT AND NON-GOVERNMENTAL ORGANIZATIONS
In addition to donating money, companies may also donate their time by volunteering at local charities or participating in events such as walks and runs for cancer research or other causes. By participating in these events, companies can show that they care about the health and well-being of their community while also building relationships with customers who participate in similar activities themselves.
PUBLICITY CAMPAIGN
A publicity campaign is a way to get your company’s name out there and make sure that people are hearing about the good work you’re doing.
It’s important to remember that a publicity campaign is not the same thing as an advertising campaign. The purpose of an advertising campaign is to get people to buy your product; the purpose of a publicity campaign is to get people talking about your company and its values.
Publicity campaigns are especially important for smaller companies that don’t have huge budgets for flashy ads or billboards. Instead, they focus on getting their name out there in other ways: through events, press releases, social media posts, and so on.
This includes holding an event, like a charity fundraiser or community event.
How to Use Corporate Social Responsibility Marketing
Social responsibility marketing is a great way to grow your business. It allows you to connect with your audience, while also giving back to the community.
Here’s how to use it:
1. One great way to use CSR marketing is by creating an employee handbook with company values written into it. This will give employees an idea of what’s important to you as a business owner, which can help them feel like they’re part of something bigger than just getting paid their salary each week when they work hard at their jobs every day. The handbook also helps new hires understand how they should behave while they’re working for your company without having to be told individually every time something comes up (e.g., “don’t make fun of people who aren’t as good at their job as others”).
2. Identify the organizations that are already supporting the things that are important to your brand. You can look for non-profits or charities that align with the values of your company and its customers. For example, if you’re a food company that cares about sustainability, find an organization working on sustainable farming practices or food insecurity in urban areas.
3. Create a partnership between these organizations and yourself. This could be through donations or by providing services like volunteer work, internships, or even just publicity on social media platforms like Facebook, Instagram, and Twitter.
4. And the last (but not the least)– use this as an opportunity to talk about what you do as a business and why it matters—both for society as a whole but also yourself as an individual brand.
How Corporate Social Responsibility Marketing Could Use Your Website?
Corporate social responsibility marketing is an important part of any business. It’s a way for a company to show that they care about their customers, the environment, and their employees.
But what if you could use your website to do more than just talking about your CSR efforts? What if you could actually make them more effective?
That’s what we’re here to help you do! We have the resources to help you find ways to integrate CSR marketing into your website in ways that will make it easier for you to get the word out about what your company does—and why it matters.
We’ve put together a list of ways that Corporate Social Responsibility Marketing could use your website to boost its efforts.
Have a dedicated C.S.R. landing page on your website that provides information about the programs you offer and how consumers can get involved.
Use your website to provide consumers with background information about the cause or organization being supported by Corporate Social Responsibility Marketing so they can learn more about it and become part of the movement as well.
Create an easy way for people who want to support the cause or organization through buying products from C.S.R., but don’t know where to start!
It’s a weird world we live in today.
Corporations want your money but they also want to hold on to their corporate image. This is tough when there’s so much information out there about what companies are doing that is seen as “wrong”.
To stand out from the competition and make more of an impression, try implementing these website tools for social responsibility marketing.
This good-guy approach is effective—the best kind of marketing.
We Also Offer Digital Marketing For Small & Big Businesses, SEO, E-Commerce, WordPress, PPC Campaign Development & Management for Google, Bing & Yahoo!, Facebook Ads, and more!
You’re probably wondering, “Why the heck should I pay attention to this?”
You’re right! You don’t have to. But if you want your website to stay up and running, it’s worth knowing the basics of domain expiration and renewal.
This guide will take you through everything you need to know about expirations and renewals so that you can keep your site up-to-date without breaking a sweat or losing sleep.
It’s a place where you can find anything and anyone. It’s a place where you can read about your favorite celebrity’s latest feud with their ex-husband and then jump to the latest news on space exploration in one click. It’s also a place where you can have an ad for a tuxedo rental pop up as soon as you load up your favorite website.
And it’s all thanks to domains!
What are domains? Well, they’re kind of like addresses for websites. You might have heard of them before; they’re usually called URLs (uniform resource locators). But what do they mean exactly? And why do we need them anyway?
Well, let’s take a look at that questions one by one, and more!
Let’s get started….
What is Domain Name?
A domain name is the address for your website, so it’s kind of like a street address for your house. You can choose whatever you want for your domain name, but it has to be unique. So if you want to be really clever, you could think of something that no one else has thought of before!
Domain is the part of a URL that comes after the domain name. It’s also known as the subdomain or subfolder. The domain is what makes your website yours—it’s where your brand lives and thrives!
If you’ve ever purchased a domain name, you are probably familiar with how to set up a domain with your hosting provider. To get started, you need to choose a domain registrar—a company that sells domains—and then register your desired domain name with them. Some domain registrars offer free services, but others charge for their services depending on how long you want to keep your domain and what type of service package you select.
Once you’ve registered your desired business name and paid for it, it’s time to set up your website!
What is a Domain Expiration?
Domain name expiration is a process in which the registration of a domain name expires and the owner loses their rights to use that domain. The length of time for which a domain may be registered varies, but usually ranges from one to ten years. Many registrars also offer ‘auto-renew’ services for domains, whereby they will automatically charge the credit card associated with your account and renew your domain when it expires.
Why do Domains Expire?
When you buy a domain name from a provider, you are buying a lease on that domain. The provider holds onto the domain for you. The lease can be for one year, two years, or even longer. When the lease expires, it’s up to you to renew it with another payment or let it lapse into someone else’s hands.
If your domain has expired and hasn’t been renewed, there are several reasons why this might have happened:
You didn’t pay for your domain name in time.
Your credit card expired or was declined
You used a payment method that doesn’t allow automatic renewal (such as PayPal)
Your account expired or was terminated by your domain provider.
What Happens When Your Domain Expires?
As mentioned above, domain names have a predetermined lifetime. When a domain name expires, it becomes available for registration by anyone. If you want to keep your domain name active, you can renew it before its expiration date. You can also transfer ownership of a domain name to another registrar or sell it on the secondary market.
If you do not renew your domain name before it expires, the registry will put it up for auction on the Aftermarket.
In other words, if the domain name reaches its expiration date, it’s like having a birthday party where no one comes.
That’s right—you get nothing.
Nada.
Zero.
Zilch.
Nothing happens to your domain name when it expires—it just stops working.
You can’t use it anymore, and no one else can either!
How to Prevent Domain Expiration?
You spend hours and hours working on your website, and then one day you notice that your domain name has expired. Your website disappears from the internet, and you have no way of getting it back until you pay some premium to get it renewed.
It’s a nightmare scenario, but there are ways to prevent domain name expiration altogether!
Here are three tips for preventing domain name expiration:
Sign up for automatic renewal. Simply check your domain registrar’s settings every once in a while. If they’re set to auto-renew, then they’ll just keep renewing the domain without any intervention from you—which means the expiration date will never come up.
If you don’t want to rely on auto-renewal for whatever reason (maybe because you don’t want to pay for something every year), then make sure that you manually renew your domain before its expiration date comes up by checking with your registrar at least once every six months or so. You can also set reminders in Google Calendar or Microsoft Outlook if that helps!
Finally, you want to renew early. If possible, try renewing at least 30 days before the expiration date—this gives you plenty of time to transfer over any content from one site to another if needed.
What is the Grace Period for a Domain?
The grace period for a domain name is the amount of time an expired domain can be renewed. Usually, the grace period is 30 days from the date of expiration. You can find out how long your grace period is by looking at your domain registration details on your registrar’s website.
If you don’t renew your domain before it expires, your domain will go into “redemption” status and may be available to register by anyone else. Redeemed domains are often sold at auction, so if you want to get back control of your expired domain, you should act quickly.
Additionally, the grace period allows you time to renew your domain name before it is deleted. The length of time varies by registrar but is typically between five and 60 days after expiration, depending on where you registered your domain name. After that, it’s up to the registrar as to whether or not it will allow you to renew during its deletion period — not all registrars honor redemption requests beyond their expiration dates.
Can a Domain be Renewed After it Expired?
The answer is yes, but it’s not that simple.
You can renew a domain name after it has expired, but you will have to do it through the registrar. You can’t do it directly with the registry like you would normally. The reason for this, as mentioned, is that when a domain expires, the registry will automatically register the owner’s name with their registrar to see if they want to renew or sell their domain. At this point in time, you are no longer the owner of your expired domain unless you contact your registrar and request that they cancel their registration and then allow you to register again via an RRP transfer.
When a domain is renewed after expiration, it does not go back into the pool of available domains for anyone else to purchase (except for ICANN premium domains). However, this does not mean that someone else cannot register your domain if they find out about its availability before you do!
What Happens if I Renew My Expired Domain During the Redemption Period?
If your domain expires, it enters the redemption period. This is a time when you can still pay to renew your domain and keep it.
If you are able to renew your expired domain during the redemption period, then nothing will happen. Your existing WHOIS information will remain unchanged, and you will keep full control over the domain.
And again, if you don’t renew your domain and let it go into general availability, you may lose all rights to it.
When this happens, the registrar must first check with the registry to see if anyone has a claim on the domain name. If no one does, then it will be renewed and you’ll be notified by email.
If someone does have a claim on your domain name, then the registrar will notify you that they’re unable to renew your domain name (for example, because someone else owns it).
How Much Does a Domain Renewal Cost?
Domains can be renewed for anywhere between $10 and $30 per year. The exact amount depends on several factors, including:
The type of domain (standard or premium)
The length of time remaining before expiration
Whether you renew early or wait until close to the end date
In addition, domain renewal may also cost depending on the domain name and its extensions.
For example, a simple .com domain name may cost as little as $10 per year. But a more complicated one — say, with multiple extensions — could run in more than of $200 per year.
The cost also varies based on whether you’re renewing your domain through a domain registrar or an authorized reseller.
Auto-Renewal: Good or Bad?
Domain name auto-renewal is a feature that allows you to automatically renew your domain names when they expire. It’s a convenient feature for those who don’t want to worry about forgetting about their domains — and in some cases, it can actually save money.
Domain name auto-renewal is a controversial topic. Some people think it’s a bad idea, while others think it’s an essential part of the domain registration process.
The truth is that there are PROS and CONS to auto-renewing your domains, so let’s take a look at what each side has to say.
It saves time and hassle. If you don’t want to worry about forgetting about your domains, then this is a great option. You’ll never have to worry about missing an expiration date again!
If you’re using multiple registrars with different billing cycles, it can be difficult to keep track of which ones need renewing next — especially if you’ve got several years of data stored in your account. This can lead to missed payments and other problems that can cost you money or result in domain loss.
Auto-renewal also helps keep costs down for registrars and resellers, who might otherwise need to contact customers regularly when their domains are about to expire (especially if they’re out of the office on vacation or business trips).
Auto-renewals can fail. Some registrars will try to bill you for an auto-renewal even if they don’t have what they need from your credit card issuer (for example, if your card has expired). If they do manage to take the payment from your account and then realize their mistake, they may put additional charges on hold until the situation is resolved — which means double billing.
It can save money in some cases. Some registrars offer discounts on renewal fees if you sign up for auto-renewal. This means that if you want to renew early without losing any savings, then you’ll need to make sure that the discount still applies when your current registration expires. Otherwise, it may be better not to use this feature at all so that you can take advantage of any special offers when it comes time for renewal.
You might pay more. While some registrars offer discounts on renewal fees, others charge full price for auto-renewals. If you’re not careful, this could end up costing you more than just renewing manually each year.
The Bottom line? Well, do you think domain name auto-renewal is good or bad? It’s a question worth asking, especially when so many other Internet users feel ripped off by it. However, that doesn’t mean that all website owners are doing something wrong. Some domain name registrars are actually very helpful and honest in their renewals.
Domain name auto-renewal can actually be beneficial, as long as you are aware of the fact that it’s not a tool meant to be used in perpetuity. Think of it as something to use only when you know what’s coming, and you need a bit more time to establish yourself in your industry– like the start-up period of a new business.
Ready to Build the Best Website for Your Domain? Let’s Get It!
We know what you’re thinking: “I don’t have time for this!
We hear you, and we feel you.
You’ve got a lot on your plate, and we get that.
But guess what? We’re here to help!
When you work with us, you’ll get a website that’s just as unique as your domain. Because we believe in building websites for people—not just code—we’ll work closely with you to create the perfect site to showcase what makes your brand special.
And when it’s done, we’ll make sure it looks great on all devices so everyone who visits can see your content, wherever they are.
We’ll also be there every step of the way to make sure that your site is easy to update and manage, so you don’t have to worry about doing it yourself or paying someone else to do it for you.
We Also Offer Digital Marketing For Small & Big Businesses, SEO, E-Commerce, WordPress, PPC Campaign Development & Management for Google, Bing & Yahoo!, Facebook Ads, and more!
Domain names are a crucial part of every business, but they can also be confusing to the uninitiated. When you’re just getting started building your website and brand, it’s easy to get overwhelmed by the sheer number of options available when it comes to choosing a domain name registration service.
Domain registrars are one of those things that most people don’t think about until they need them—and then you have no idea where to start!
Which service is right for you?
Which ones can help with everything from SSL certificates to email hosting?
A website without a domain name is like peanut butter without jelly. Or a cat with no hair. Or a car with no wheels.
It’s just not right!
But, don’t worry! We’ve got you covered with our guide on the best domain name registrar providers. This article reviews all of the top 11 in detail.
A domain name registrar is a company that registers domain names and, in some cases, also sells them. In order to register a domain name, you must have an account with a domain registrar.
You can check out each registrar’s website for more information about the services they offer and how much they cost.
The best part of choosing one of the top 11? They’re all affordable!
HostGator is one of the best domain registrars in 2022. It has an excellent track record for customer service, which can help keep your customers happy — and that’s important.
It’s also one of the cheapest domain registrars out there, with prices starting at just $7.95 per year (for an easy-to-remember domain ending in .com). This makes it perfect for startups and small businesses looking to save money without sacrificing quality or features.
HostGator also has a great uptime guarantee: if your site goes down because of their service, they’ll refund all of your fees for that month. That’s something worth paying attention to!
GoDaddy is one of the largest domain registrars in the world, with more than 63 million domains under its belt. It’s also the most popular domain registrar in the US. If you’re looking for a place to register your business, personal, or blog domains and want to do so quickly and easily, this is a great option.
One of GoDaddy’s many strengths is its massive selection of over 1 million generics (aka non-branded) domains available through their marketplace site Namecheap. Domain can cost you anywhere from $2 to $20 per year, depending on specials or discounts.
When you buy a domain at GoDaddy, you can expect:
Fast and easy checkout process
24/7 live support (in case you run into any issues)
Namecheap is a domain registrar and web hosting company that was founded in 2000 and has over 1 million customers and offers services like SSL certificates, email accounts, website builders, and more.
NameCheap has a good reputation and is a good choice for new domain registrars looking for a good price. It can be from $5 to $70 per year depending on your domain preferences or discounts, they also offer trials.
For those who want to purchase a .com or even those who need to buy a .net or .org, NameCheap has you covered with their easy-to-use interface and user experience (UX). Their prices are also very reasonable, which means that you won’t break the bank when buying your domains from them!
Gandi offers everything you need to register a domain name. It has a huge selection of domain names, including over 1 million available in the Gandi marketplace. You can also get your own name as a domain name through Gandi. If you have a business that uses an obscure word or phrase, there’s a good chance that you can find it as a domain on Gandi.
Gandi is also very easy to use. The registration process takes only a few minutes, and once your domains are registered, they’re ready to use right away!
Prices range from $16.59 per year upon registration.
As a beginner, you can get started with DreamHost easily. The company offers a wide range of services, including domain registration and hosting packages for your website. DreamHost is a great option if you’re looking for an easy way to start your website and get it off the ground.
Few companies are as responsive or helpful as DreamHost when it comes to customer service. They offer 24/7 support via live chat and email so that any issues that arise can be addressed quickly. This is especially useful if you run into technical difficulties while setting up your website on their platform—which happens more often than you might think!
Finally, as far as domain name registrars go (and this holds true even if we aren’t talking about just beginners), DreamHost has one of the best selections out there when it comes to extensions such as .com/.net/.org/.info/.biz—just look at all those options!
DreamHost domain can cost from $2 per month, depending on your preferences, and also offers discount codes.
NameSilo has a simple interface that is easy to navigate. And if you’re having trouble finding what you need, their customer service team is a great resource for helping you find exactly what you’re looking for.
NameSilo also offers a variety of features that make it easy for you to manage your domains. You can transfer domains between NameSilo and other registrars quickly and easily with the click of a button or even set up automatic renewal reminders, so you don’t forget when your domain name needs to be renewed again!
Prices range from $2 per month to $9 start-up prices.
101domain is one of the top 11 best domain registrars in 2022. The company has been providing domain names since 2001. They currently have around 2 million domains under management, which is a significant increase from the 1 million in 2019.
101domain offers domain name registration, domain name renewal, domain name transfer, and more at their service. They also provide domain name privacy and domain name transfer. Their prices start at $9 per year.
101domain is a great option for anyone who wants to register a domain name for their business. Their customer service is very helpful, and they provide all the information you need about setting up your new website.
Dynadot is an industry leader in domain registration and hosting. This means that you can get exactly what you need from them, regardless of your company’s size or goals.
If you’re looking for a registrar that offers a wide variety of services at affordable prices, Dynadot is the best option for you. They offer a wide range of domain extensions and transfer options (including e-mail forwarding) as well as hosting plans for any type of site—from simple personal blogs to complex corporate sites with multi-user access and custom designs.
Prices are very reasonable: registration for.com websites cost $7.99, and renewal costs $8.99 per year.
Hover has been around since 2008, and its simplicity is one of its best features. This is an excellent alternative for you if all you need is a domain name without all the extras.
Hover Connect enables you to link important services like Etsy, Facebook, and Shopify.
Pricing starts at $12.99/year for .com domains, renewals at $14.99/year.
Bluehost is a good choice for beginners looking to get started with their websites. The company offers a wide range of features and tools to help you build your site, including the ability to use popular WordPress themes. There are also numerous add-ons that can be added to your accounts, such as SEO plugins and e-commerce solutions.
In terms of cost, Bluehost is an affordable option for small businesses that may not have much money but still want a reliable hosting solution. You can sign up with Bluehost for just $2.95 per month (for the first 12 months) or $6.95 per month after that—which is pretty much unheard of when it comes to web hosting services!
Another reason this is one of the most recommended companies? Their customer service team knows exactly what they’re doing! Customers rave about how efficient and helpful their support team members were during their experiences with Bluehost; many even said they could resolve issues faster than any other company out there!
Finally, if you’re new around these parts, then maybe another reason why we like them so much would be because they offer free domain registration along with a 30-day money-back guarantee on all purchases made through their website!
People love Google. They trust it, they rely on it, and they think it’s the best thing ever. That’s why it’s no surprise that Google Domains is one of the top 11 best domain registrars in 2022.
Google Domains offers a wide variety of domains for purchase and registration, with prices starting at just $12 per year. Their website is easy to navigate and use, and they provide excellent customer service if you ever have any questions or concerns about your account.
Build the Best Website Your Domain Deserved
If you’ve reached this far, chances are you’re looking for a new domain name or ways to get them. If that’s the case, we can help you out!
We work with small businesses in expanding and growing their sales by applying the best website conversion principles and most advanced strategies by creating websites and more! And surely, will provide the best domain registrar suited for you and your business niche.
We Also Offer Digital Marketing For Small & Big Businesses, SEO, E-Commerce, WordPress, PPC Campaign Development & Management for Google, Bing & Yahoo!, Facebook Ads, and more!
If you’re reading this, then you’ve likely heard that your website is at risk. You’re probably feeling like a deer caught in the headlights with no idea where to begin.
Let me reassure you: there are plenty of steps you can take to keep your company’s site secure. And if lighting up the web doesn’t give that deer-in-the-headlights look, then I don’t know what does!
You might think that your company’s website is just a place for people to go to learn more about your products, services, and values. But it’s actually so much more than that. Your website is a promotional tool and an essential business asset—and it needs to be kept safe and secure at all costs.
Today’s customers expect your online presence to have the same level of security as the bank where they manage their money or the retailer where they shop (or any other major site). In fact, if any aspect of your site’s security is compromised, most customers will just assume you’re not serious about protecting their personal information—and will take their business elsewhere.
That’s why it’s imperative for every website owner to understand and implement good web security practices. Here are some best practices you can use to ensure that your website stays secure:
Choosing a reputable host for your website is important for many reasons.
First of all, a reputable host will ensure that your website is secure. They’ll have processes and procedures in place that are designed to protect your content from being accessed by hackers or other malicious individuals.
You also want to choose a host with good customer service. If you have issues with your site, you want someone who can help you solve them quickly without making you feel like they’re wasting your time.
Last but not least, it’s important to choose a host who offers good value for the price they charge. You need to be able to afford to host but still get great performance and reliability out of it.
Keep Your Software Up to Date
Updating your software is all about security. Software updates fix security holes, bugs, compatibility issues, performance issues, and installation problems. But mostly the security ones. And the fewer holes you have for hackers to exploit, the better off you are.
The best way to keep your software up to date is to just do it automatically. In most cases, your software will install updates in the background and ask if you would like them when they’re done. If you have any doubts about whether a program needs an update or not, talk to your IT department or visit the developer’s website for more information.
Back-Up Your Data
There are a number of ways you can back up your data on your website, but the most important thing you can do is make sure that all of your data is always being backed up. If you don’t have a way to ensure that everything is getting backed up, you risk losing all of your data if something happens to your site or computer.
You also need to make sure that you are keeping track of what is being backed up and when. You should be able to tell what has been backed up recently and when it was backed up. This will help ensure that nothing has been lost in the process and will allow for easy retrieval if needed.
Use Strong Passwords
I know, I know. This is the most obvious thing in the world, but it’s also one of the most ignored by people who should know better—including me.
Using a password manager is your best bet for creating and remembering strong passwords for all of your accounts (with no forgetting or re-using!). You might think that writing down all those different passwords would be even more annoying than trying to remember them, but tools like LastPass will actually help you keep track of everything with just one master password. Before long, you’ll have built up an arsenal of super-strong credentials for every account under the sun and never have to worry about losing access again!
Additionally, strong passwords are longer and contain a mix of upper- and lower- case letters, numbers, and special characters.
The best way to create a strong password is to avoid dictionary words or variations of them (e.g., “pizza”), common phrases or sentences (e.g., “this is my first website and I love it”), and personal information (e.g., your pet’s name).
Use complex passwords that are easy for you to remember but difficult for others to guess by using one or more of these techniques:
Use an associative technique like creating a sentence based on a phrase you often use; e.g., “I hate this stupid site.”
Use an acronym for something random about yourself; e.g., if I were named Amber Smithson, then AMS21 would be my password because I was born on 2/21/81 at 12:34 pm EST in New York City.
Limit Access to Administrator Account
One of the most important things you can do is limit access to administrator accounts to only those who need to know. This will help prevent unauthorized access and keep your data secure should an employee leave or be terminated.
Also, consider implementing a two-step authentication process so that even if someone does get into your network, they won’t be able to do much damage without the second piece of information (typically sent via text message).
And finally: use a password manager! A majority of people still use passwords like 123456 or qwerty123 as their primary login credentials—but these are easy for hackers to guess. Using software that generates strong passwords and stores them in an encrypted database will prevent you from having weak security measures on multiple devices (not just your laptop but also phones and tablets).
Protect Against Malware
Malware is a broad term that refers to software designed to infiltrate your computer and cause damage. Malware can infect your computer through email attachments, websites, or other sources.
Malware often steals personal information like credit card numbers and passwords, which it uses to gain access to accounts and make fraudulent purchases. It can also cause damage by deleting files from your hard drive.
Malware can infect your system by exploiting security vulnerabilities in operating systems or applications (e.g., Microsoft Word).
Since malware attacks are often the result of phishing scams, it’s important for your employees to be aware of the dangers lurking in their inboxes and social media feeds. If you have an employee that detects a suspicious email or link, they should report it immediately so it can be examined by security professionals.
Create a Disaster Recovery Plan
You should have a disaster recovery plan in place to minimize the impact of data loss and system downtime. It’s important to have a plan in place so that you can recover quickly after an incident, such as losing your primary server or experiencing an outage due to natural disasters like fire, flood, or earthquake.
If your organization has multiple locations, it is also vital that you have plans in place to recover from any type of disaster at each location (e.g., equipment failure). You can use a cloud-based service such as AWS DR or Azure Backup for these types of situations when traditional backup solutions are not feasible for your business needs (e.g., long time frames for restores).
Use HTTPS, SSL, and SFTP Security
HTTPS, SSL, and SFTP are all methods of encrypting data for secure transmission over the internet. HTTPS is a security protocol used by web servers to create an encrypted connection between your computer and the website you’re visiting. It uses port 443 (or 80 when SSL is not available) on your browser’s default settings. The S stands for “Secure”—you can spot it by looking at the beginning of a website’s URL; if it starts with “https://,” you’ve got yourself some encrypted web browsing!
SSL is a cryptographic protocol used to provide authentication and encryption for websites secured using HTTPS. This means that when you visit Facebook or Google using SSL, everything from your passwords to financial information is kept safe from hackers as it travels across computers’ networks in plain text form before being converted into ciphertext (encrypted text). To enable encryption on these sites, ensure that both of its options are selected under Account Settings > Security.
SFTP stands for “SSH File Transfer Protocol” and allows users to securely transfer files over an encrypted channel using SSH keys instead of passwords, so even if someone stole one key pair from you, they couldn’t decrypt the rest without having access to another pair somewhere else too! If possible, try setting up SFTP rather than FTP because, unlike FTP which sends data unencrypted across networks where anyone could intercept them. At the same time, they sit in transit waiting their turn at being sent through routers/switches, etc.; SFTPS sends everything through one secure tunnel so only people who have access rights will be able to use those credentials.”
Protect Your Website with a Web Application Firewall (WAF)
A WAF is a tool that sits in front of your website and monitors traffic for malicious activity. It’s like having an extra pair of eyes watching everything that happens on your site so you can focus on other things.
The WAF can:
detect attacks from the outside by analyzing HTTP requests, JavaScript code, and other data packets as they pass through its system. It looks for signs of attack such as known vulnerabilities or suspicious behavior (e.g., multiple login attempts using different usernames). If it detects an attack, it blocks it before it gets to your website, so visitors never even notice anything happened—they stay happy!
protect against intrusions originating inside the network by scanning internal servers and services for signs of compromise or misuse (e.g., unauthorized file changes) while keeping users unaware they’re being monitored through deep packet inspection technology that doesn’t touch their browsing experience at all except when needed to prevent potential threats from reaching their destination.)
Be Careful What Plugins You Install
You may think that plugins are just a means to an end: they let you add new functionality and make your site better. But can you really trust them?
Yes, plugins can indeed be used for good. They can help improve the functionality of your site by adding things like contact forms, social media widgets, and more.
However, these same plugins can also be used for evil! Hackers have been known to take advantage of vulnerabilities in some plugins and steal data from websites that use them.
Therefore, it’s important to be careful about which third-party plugins you install on your site—you don’t want to get hacked!
In order to protect yourself from harmful hacks like this one (and keep your clients happy), make sure that any plugin you install has:
Been downloaded from the official repository;
Has permissions set appropriately;
Has been updated within the last three months or so;
Doesn’t contain any ads or popups;
Hasn’t been installed by someone else already on another website (for example: if someone else installs a plugin called “Robot Arms,” then make sure yours doesn’t contain anything similar).
YOUR COMPANY’S WEBSITE IS AN ESSENTIAL PART OF ITS BUSINESS OPERATIONS, SO IT’S CRUCIAL TO KEEP IT WELL-PROTECTED AGAINST HACKERS AND CYBERATTACKS.
If you’re in charge of managing the company website, then it’s your job to keep it safe.
Your website is an essential part of your business operations. It provides customers with information about what you offer and how they can make purchases or access services. The site also gives them an opportunity to contact you if they have any questions or need help using the products or services that appear on the site.
In addition, many companies use their websites as a platform for marketing campaigns aimed at building brand awareness by promoting special deals, new products, and other newsworthy information — all things that will help grow revenue over time through repeat visitors who return regularly because they want more information from those sources (and hopefully from elsewhere).
For all these reasons alone, it’s crucial for your company to keep its website secure from hackers who might try breaking into its servers through malware attacks or other methods intended for cybercriminals looking for financial gain at another person’s expense—a phenomenon commonly known as “cybercrime.”
Suppose someone successfully gains access to these systems without authorization (as when someone breaks through firewalls). In that case, they could potentially steal sensitive data such as customer credit card numbers and other personal information like names, addresses, etcetera, which would be highly damaging financially (since no one likes paying fines) BUT ALSO, reputationally speaking, since everyone loves keeping their info private!
Conclusion
You now have everything you need to set up a website that is safe and secure for your company. Just remember, the most important thing is to stay on top of it. You need to regularly maintain your website, keep all passwords up-to-date, and be mindful of any updates that might be available.
But don’t let this scare you off from getting started.
These security best practices are more than worth it because they will save you in the end!
So go forth and build an awesome website that provides value while also doing its part to keep us all safe online.
Let’s Secure Your Web
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The internet is a big place, and you don’t have time to wander aimlessly through the World Wide Web. You’ve got places to go and things to do, and you need a map that shows you the way.||
That’s where web designers come in.
Web designers are architects of cyberspace. They know how to take your goals from vague ideas in your head and transform them into concrete destinations on the web.
In other words, they’re skilled navigators who can help you explore the internet and find what you’re looking for—and then some!
But how do web developers fit into all this?
What is web design and development?
The 200th search term popped into my head when I was writing this blog post. Okay, wait, that’s not true.
“What is Web Design?” you ask. Well, it’s the process of creating websites.
“What is Web Development?” you ask again, this time with a hint of irritation that we haven’t answered your question yet (other than to tell you that web design is the process of creating websites).
Well, web development is the process of making those sites come alive and function on their own. It’s like putting together Legos or building a house from scratch—you can’t do it without the right tools and skillset! And in this case, those tools are HTML5 and CSS3—they’re what makes your website run smoothly and look pretty; they’re what help you build an awesome site for your clients (or yourself)!
What is Web Design?
Web design is the art of creating websites—as I said.
But further to that, web design is the art of making websites look pretty so that people will want to visit them. It includes things like choosing colors and fonts, deciding where to place content, and thinking about the overall user experience.
It’s a lot like building a house—you have to make sure all the plumbing works and that the walls are strong enough to support the load they’ll have to bear. But instead of using wood, brick, and stone, you’re using HTML, CSS, and JavaScript to build your sites.
The 5 Main Types of Web Design
Web design is not a one-size-fits-all deal, and there are five main types of websites to choose from:
STATIC WEB DESIGN
Static web design is essentially what you’re thinking of when you think, “I want a website!” You give the designer your content, and they put together a beautiful layout for you, but there’s no interactivity at all. It’s just a pretty picture that people can look at and maybe even bookmark or share on social media if they really love it.
DYNAMIC WEB DESIGN
Dynamic web design adds interactivity to static pages. These sites might have drop-down menus, pop-ups, or other tricks that make them more appealing than plain old static sites. Dynamic sites generally use some kind of programming language like PHP or JavaScript, which makes them dynamic in nature because they can change based on user input (or without user input).
A good example would be an online store where customers can add items to their carts and check out using shopping cart software built into the site itself rather than having everything hosted by Amazon or another third-party service provider!
INTERACTIVE WEBSITES
Interactive websites take things even further with games, quizzes, and activities that allow users to engage directly with your brand’s personality! They may also incorporate elements like video clips or images instead of simple text links, as well as unique navigation patterns like scrolling rather than clicking through links on long pages with multiple sub-sections within them (think Facebook!).
RESPONSIVE WEBSITE
Responsive website is one that automatically adapts to the size of the device it’s being viewed on. The site looks good no matter what, whether it’s being viewed on a desktop computer, tablet, or smartphone.
Responsive web design is all about making sure that your website looks as good on mobile devices as it does on desktops. It’s an important part of any successful web strategy because more people are browsing the internet on their phones than ever before.
HYBRID
Hybrid web design is the combination of two or more designs to create a unique and cohesive look. This is not to be confused with a hybrid application, which is something that runs on multiple platforms.
Hybrid web design should not be confused with responsive web design either.
Responsive web design is when a website automatically adapts its layout based on the screen size of the device being used to view it.
A good example of a hybrid web design would be one that uses both flat and skeuomorphic elements in its design. For example, suppose you were designing an e-commerce site for women’s clothing and wanted to keep it clean and modern. In that case, you could use flat icons for navigation buttons but have a few skeuomorphic details like drop shadows or gradients on buttons that actually do something like “Add To Cart.”
The 4 Main Types of Web Development
FRONT-END DEVELOPMENT
Front-end development is the process of building user interfaces and providing users with an interface that allows them to interact with a website or application. Front-end developers are responsible for creating websites and applications that are visually appealing and that work properly across different devices, platforms, browsers, and operating systems.
BACK-END DEVELOPMENT
This type of software does not need to be visible to users. It is something that works behind the scenes and helps with creating a website. The best example is when you are looking for something on Google. You type in your keywords, and then you get results from different websites on the internet. This is all done by back-end software.
MOBILE DEVELOPMENT
Mobile development is the process of developing a mobile application for mobile devices, such as smartphones and tablet computers. Mobile applications often stand in contrast to desktop applications that run on desktop computers since the feature sets, usability, and design of mobile applications are often more constrained than those of desktop software. Mobile applications frequently utilize touchscreen input (e.g., swiping, tapping) and accelerometer and geolocation sensor input methods, which are features of many modern smartphones.
The rapid adoption of smartphones has led to a significant shift in the way users access services on the Internet and interact with one another socially. This shift has extended to business activities as well, where it is becoming increasingly common for employees to use their own mobile devices in lieu of traditional desktop computers while at work.
FULL-STACK DEVELOPMENT
Full-stack development is the activity of developing an entire application.
It involves building both the front-end and the back-end of an application, as well as coding for all aspects of it, such as the database or its security features.
Full-stack developers are often well-rounded programmers who are able to work on every part of a project, rather than specialize in one particular area.
Web Developer vs. Web Designer: What’s the Difference?
You may be wondering, “What exactly is the difference between a web designer and a web developer?”
Well, let me explain.
A web designer is responsible for the look and feel of a website—the colors, fonts, images, etc.—while the developer creates the code that makes it work. A good developer will have some design skills (for example: understanding how to use HTML/CSS), but this isn’t mandatory; you can always hire someone else as your designer if you don’t want to learn it yourself. The opposite applies too: many designers have no coding knowledge whatsoever!
You see where I’m going with this? There’s no need for it to split hairs about who does what in the field; they’re all just people who love working on websites together.
WEB DESIGN AND DEVELOPMENT ARE TWO SIDES THAT MAKE UP A COHESIVE WHOLE WHEN IT COMES TO MAKING WEBSITES, YOU NEED BOTH.
Essentially, web design is the art of making websites look good. Web development is the science of making websites work. They’re two sides of the same coin—you can have one without the other, and it wouldn’t be a very good website, but together they are what make up a cohesive whole when it comes to making websites, you need both.
What Does Web Design Agency Do?
A web design agency builds websites.
But wait, what does that mean?
A web design agency creates the look, feel, and function of your website—the whole package. They’ll work with you to develop a website that reflects your brand and serves its purpose: telling people who you are and why they should buy from you.
Web design agencies use their skills in graphic design to create clean, beautiful interfaces for your website. They also know how to build websites that are optimized for mobile devices so that anyone can access your site on any device at any time.
A web design agency can make your website into something that you can be proud of—something that will make your business stand out from the crowd.
Or in the simplest words, a web design agency does all the things you wish you could do yourself but don’t have the time or energy to.
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Are you looking for a free image that’s ready to use?
Well, you’ve come to the right place.
While there are plenty of websites out there offering free images, we’ve done the hard work for you and rounded up our 9 favorite sites that offer public domain images.
So go ahead and get inspired—no credit card required!
Everyone knows the benefits of stock photography. It’s a cost-effective way to add variety to your marketing campaigns, and it can help you tell stories about your company or industry in a way that’s more engaging than a bland text-based ad.
But what if you’re on a budget?
If you’re looking for free images for your business, there are plenty of options out there—but how do you know which ones are going to work best for your needs? And how do you make sure that any photo you use is actually free of copyright?
We’ve rounded up nine of the best sites for finding high-quality, completely free images that you can use on your website, blog posts, or anywhere else!
Grab a snack, set tight, and read on:)
What are Public Domain Images?
Public domain images are the result of copyright expiration. When an artist’s work is copyrighted, it means that for a certain period of time (typically 70 years), the artist has control over how their work is reproduced and used by other people.
After this period of time has passed, though, anyone can use the image without asking permission from the artist—and since the image belongs to everyone, anyone can make copies and distribute them as they see fit.
Pros & Cons of Using Public Domain Images
Well, you might already think about it– using public domain images has its benefits, but cautions as well.
Here’s why:
Pros: Public Domain Images are a great way to save money on your projects. They can be used for all types of projects, including personal and commercial use. They’re also free to share, copy and modify!
Cons: It can limit your selection of images. There are fewer pictures in the Public Domain than there are on stock photo websites. So if you’re looking for something specific, you may not find it on a Public Domain site.
Pros: No attribution required.
Cons: Less control over how the images are used.
Pros: The images are in the public domain for a reason — usually because the copyright was abandoned by the owner or expired long enough ago that you’re safe using them.
Cons: Sometimes, it’s hard to find exactly what you want, so you may need to settle for second best (or third).
Pros: You can typically find a wide variety of images from which to choose, including scenic shots, people, animals, artwork, and more.
Cons: Some images were produced decades ago, so it can be challenging to find contemporary images.
Pros: You don’t need to worry about copyright.
Cons: The Quality of the image may be lacking. Some images look good in thumbnail but poor in high resolution.
Pros: The quality of the images is usually high.
Cons: Others might have already used the image, so you end up with something cliched and forgettable.
Tip: Public domain images are great if you can find an image that fits your need, but you should be careful about the license requirements. They aren’t for every situation but are a good option in some cases. These pros and cons will help you remember the key points about using public domain images in your blog.
Public Domain Images: 9 of the Best Source
If you ask any blogger what the most challenging part of their job is, chances are they’ll tell you it’s finding images. This is especially true when it comes to finding royalty-free images.
Sure, there are tons of stock image sites out there that claim to offer royalty-free photos and vectors, but these places usually charge a fee for their use. The following are the 9 websites for finding great public domain images:
WIKIMEDIA COMMONS
You can download images from Wikimedia Commons for free. All you need is an account and a credit card, which isn’t asking too much of you since it’s not like we’re asking for your firstborn or anything.
These images are completely free for commercial use, and you can use them however you want, as long as it’s not something illegal like selling drugs or hacking people’s bank accounts (which is called fraud, and it’s frowned upon).
You’re also allowed to change these images in any way that makes them look better—so if an older man has a bad haircut or his face looks funny, feel free to improve him!
PEXELS
Pexels is a stock photo website that offers free high-resolution photos under a CC0 license. Photos are free to use, modify and share. You can even use them for commercial purposes!
If you’re looking for some great images for your blog post or social media marketing campaign, Pexels is definitely worth checking out.
PIXABAY
Pixabay is a great place to find high-quality stock images that are free to use for commercial and personal projects. The website offers a large selection of photos, vector illustrations, and videos that are completely free. Pixabay also has a sister site called FlickR that offers an identical collection of images under a CC0 license.
UNSPLASH
Unsplash is a great resources for finding high-quality photos. Their collection includes over half a million images, many of which have been released and are no longer under the CC0 license. This means that they’re free to use without any attribution, making it easy to find great photos without worrying about legal issues.
Unsplash offers a huge variety of different types of photos–from nature scenes to people shots and even some architecture shots. There are also different genres within each group, so if you’re looking for something specific, you should be able to find it here!
STOCKVAULT
If you’re looking to find some stock photos without paying a dime, Stockvault is a pretty good option. The site has more than 100,000 images available for download, which means that you can find almost any photo you want (and then some).
If you’re not sure where to start your search, try clicking on the “categories” tab under the header section, and from there, you’ll have access to different categories of pictures including: abstracts; animals; food; landscapes; people; and technology.
You can narrow down your results by entering keywords in the search bar at the top of each page or by clicking on one of those aforementioned categories from this menu. If none of these options help narrow down your results enough for what you’re looking for, I recommend trying out another free stock photo site like Unsplash or Pixabay instead because their websites have even more visual content available for download than does Stockvault’s website itself!
LIBRESHOT
You could also use Libreshot, a free stock photo site that provides high-quality photos for use in your own projects. The catch is that you have to credit them in some way, but if you’re making something that doesn’t need to be commercialized (and most of us aren’t), then this shouldn’t be an issue.
The best part about LibreShot is that they offer many different formats, so you can choose which one works best for you. They have JPEGs, PNGs, GIFs, SVG, and even raw files like TIFFs and RAW files.
You can also search by category or keyword to find exactly what you’re looking for.
BURST BY SHOPIFY CONTRIBUTORS
Burst is a free stock photo website that was created by Shopify. Burst provides users with high-quality photos, graphics, and illustrations for commercial use. The site’s library is extensive and includes images of people, animals, landscapes, and cityscapes—and everything in between.
FREESTOCKS.ORG
One of the best public domain sources for commercial use is Free Stock Photos for Commercial Use. This website is run by author and photographer, Gratisography.
Gratisography offers high-quality images, all of which are free to use for commercial purposes. The photos are available in a variety of sizes and are optimized for use on websites and blogs.
The images can be downloaded in JPG format and will be free of watermarks or copyright notices.
Free Stock Photos for Commercial Use is an excellent resource for bloggers, eCommerce site owners, and other online business owners who need high-quality images for their website or blog.
STOCKSNAP.IO
StockSnap.io has over 1 million images licensed under CC0, which means you can use them for any purpose without attribution. There’s no signup required, so if you’re looking to get started quickly, this is your site.
The best thing about StockSnap.io is that it doesn’t require any watermarks or attribution (yay!) and has a wide variety of images to choose from—including photos of people in action and scenery like mountains, forests, and beaches (no model shoots here).
Tip: The public domain is a great resource for anyone who needs images without worrying about copyright infringement. The sites listed above are some of the best, but there are many other places you can go to get the perfect picture.
This list should serve as an introduction to public domain images and how they can be used in your creative projects.
Related FAQS
WHY SHOULD I USE PUBLIC DOMAIN IMAGES?
Because you can use them for anything.
These images are free to use, so there’s no need to worry about paying to use them. You can use these images in any way, shape, or form: commercially; as part of a project; as part of your business; and in any format or medium (for example, if you want to download an image and make it into a postcard).
HOW CAN I ENSURE THAT PUBLIC DOMAIN IMAGES ARE TRULY FREE?
For your own peace of mind, there is only one way to ensure your public domain image is truly free. You will need to read the terms of use and make sure that they state that the image is indeed free for all uses. If you are looking for a particular type of public domain image—say, a photo of a flower for use in your project about nature—you can search for images by license type.
WHERE SHOULD I LOOK FOR COPY INFORMATION OF A PHOTO?
The best place to look for copy information on a photo is a watermark. If the image has been created by someone, there will be some way to identify them. The name of the photographer should be there somewhere, as well as information about who owns the image. These can often be found in tiny print at the bottom or side of an image too.
The license will tell you how it can be used and how others are allowed to use it if they find your work or choose to share your work with others. It also tells you whether or not someone else owns that particular work and has certain rights over it (like copyright).
ARE THERE ANY SOURCES OF FREE STOCK PHOTOS I SHOULD AVOID?
Yes! There are a lot of sites that claim to have free stock photos that you should avoid.
Any site that doesn’t have a license at all (free or not) is off-limits, so don’t use their images.
If the license isn’t free, don’t use the image unless it’s for non-commercial purposes.
If the license doesn’t allow commercial use, then you need to find another photo and/or change your plans.
It’s important to note here that there are many different kinds of “free” licenses out there for image usage and reuse—and some can be more restrictive than others in terms of how you can use them.
For example, if someone gives away their work for personal projects only or against certain conditions such as attribution requirements or not selling products with those images on them (even if it’s just on Etsy), those restrictions still apply even if there aren’t any additional fees involved when downloading the file from their website; so always check each provider carefully before using any kind of resource on them—especially if they’re promising something like “free public domain” which could be misleading due to various factors like hidden costs or limited time periods.
WHO GRANTS PERMISSION FOR COMMERCIAL IMAGES IN THE PUBLIC DOMAIN?
When you find an image that you want to use, make sure to check the license for any restrictions. It’s also a good idea to double-check with the owner of the work to be on the safe side.
There are a few different types of licenses, such as:
Attribution – You must give credit where it is due when using these images. This is usually done through links or watermarks that reference the original source of your media. If someone else uses your image without attribution, they could be sued by both you and whoever owns rights over them (like a photographer).
Sharealike– This means that if someone else uses your image under this license, they must also share their work under similar terms as yourself—for example, if someone else uses one of your photos in their book about hiking across Antarctica (weird), then they’d have to make sure their book was available for free distribution online in its entirety too!
NoDerivatives – Prevents anyone else from redistributing or changing your content without first obtaining written consent from yourself and any other parties involved in creating said content (e.g., photographers hired by said parties). This type of license also makes sure that no commercial uses can happen without prior written consent from all parties involved in creating said content.
SHOULD I USE ALL THE IMAGES IN MY CONTENT FROM THE SAME SITE?
Yes, you can use all the images in your content from the same site. Just make sure that each image is different enough from its neighbors to avoid a monotonous experience for your readers. Don’t use too many of them, or they’ll start to blend together and lose their impact. Don’t reuse any of these images in different articles either—it’s okay to recycle one photo across several pages if it’s descriptive rather than representative, but don’t go crazy with it!
And don’t forget: different sizes aren’t an alternative for using multiple images from different sources; they’re just small versions of one big picture!
WHAT IS A CREATIVE COMMONS LICENSE?
You know how you like to give people permission to use your work? Creative Commons (CC) licenses are a way of doing that. CC is a non-profit organization that offers free, standardized licensing options for creative work. The most popular license is CC BY, which means the creator of an image or text can grant permission for others to reuse their work under certain conditions (like attribution).
CAN I USE PUBLIC DOMAIN IMAGES FOR ANY PURPOSE?
There are no rules or restrictions on what you can do with public domain images. You can use them in any content, for any purpose, and for as long as you want to. This includes commercial use (for instance, if you are creating a t-shirt design), personal use (if you want to print out your own wall art), and educational use (such as showing an image of the pyramids in Egypt to students), and so on.
WHAT’S THE DIFFERENCE BETWEEN CC0 AND THE PUBLIC DOMAIN?
CC0 is a tool to waive all copyrights, while public domain is a tool to waive all rights. This can be confusing! If you have the time and interest, this wiki page about public domain has some great info on what’s going on here.
CAN I EDIT A PUBLIC DOMAIN IMAGE AND CLAIM THE COPYRIGHTS ON IT?
You can absolutely edit public domain images, but they’ll remain in the public domain. When you create something new based on a preexisting work of art, what you make becomes part of that preexisting work’s history—it doesn’t become its own thing. However, if your edits are substantial enough (say, by adding text or changing the color scheme), then there is an argument to be made that the new version should be considered new work and not an extension of the original.
It’s also worth noting that there are some legal gray areas surrounding copyrights and how they extend to digital media: if you’re concerned about getting sued by someone claiming ownership over your edited image, it could be wise to consult a lawyer before publishing your creation online so as not to run afoul with any laws or regulations concerning intellectual property rights.
HOW DO I KNOW IF AN IMAGE IS IN THE PUBLIC DOMAIN?
Here’s a simple rule to follow: If you’re not sure whether or not an image is in the public domain, it probably isn’t.
How do you know if an image is copyrighted? The most obvious reason is that the creator of the image has explicitly labeled it as such.
There are plenty of free stock photos available on the internet, but it’s important to know where you can and can’t use them.
You can use free public domain images for anything you want! You can use them on your website, blog posts, or even in your advertising materials. In fact, there are plenty of ways to use free public domain images that aren’t even mentioned above. If you have the resources and the time to make something unique to showcase your brand or product, why not do it?
With all of these different options available for free public domain images, why would anyone ever buy stock photos?
Conclusion
The beauty of public domain images is that they’re free to use, which means you can save a lot of time and money by using them instead of taking your own photos. But if you want to make sure your work doesn’t get flagged for copyright infringement, it helps to do some research on where these images come from before posting them on your website or blog.
A web presence gives customers a place to find information about your company or organization. This can include contact information, hours of operation, and more.
SMS marketing is the fastest growing form of communication in the world—and that means that your customers are already using it to communicate with each other. So, if they’re already using it on their phone, why shouldn’t you be there too?
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It saves time and hassle. If you don’t want to worry about forgetting about your domains, then this is a great option. You’ll never have to worry about missing an expiration date again!
If you’re using multiple registrars with different billing cycles, it can be difficult to keep track of which ones need renewing next — especially if you’ve got several years of data stored in your account. This can lead to missed payments and other problems that can cost you money or result in domain loss.
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